Taylor Hicks

"American Idol's" Season 5 winner Taylor Hicks has been added to the 2013 SEMA Show Banquet's entertainment lineup. He will sing the National Anthem at the start of the evening at 7:30 p.m. and return after the dinner to perform a 60-minute acoustic set at the SEMA After Party starting at 10:00 p.m.

Taking place Thursday, November 7, 2013, at the LVH Paradise Event Center in Las Vegas, the annual SEMA Industry Awards Banquet is a celebration of the $31 billion automotive specialty-equipment industry. A cocktail reception will be held from 6:00 p.m.–7:00 p.m. During the banquet, industry leaders will be recognized for their efforts and awards will be presented for SEMA Person of the Year, Rep Agency of the Year and WD of the Year.

Individuals with SEMA Show credentials can order tickets to the banquet online.

“The Industry Awards Banquet is a time for the industry to celebrate,” said Peter MacGillivray, SEMA vice president of communications and events. “All Showgoers—including exhibitors, buyers and media—are welcome to join us as we recognize some of the important people who have helped make this industry so successful. It’s also a great time to network and to unwind after a long week at the Show. We’ll have great food and some amazing entertainment this year.”

Additional entertainment will be provided by comedians John Heffron and Jon Reep, who will perform during the dinner. The SEMA After Party, also being held at the LVH Paradise Event Center from 10:00 p.m.–11:00 p.m., will feature Taylor Hicks.

Having won the second season of NBC’s "Last Comic Standing," Heffron’s popularity grew tremendously. In addition to two half-hour specials and a one-hour special on "Comedy Central Presents," Heffron is a regular on numerous VH1 satire series, including "I Love the 80s: 3D," "I Love the 70s: Volume 2" and "My Coolest Years: My First Time."

Reep won the fifth season of "Last Comic Standing," and is also well known for "Comedy Central Presents: Jon Reep." Many also know Reep from the ad campaign “Hemi Guy,” where he was the redheaded hillbilly famous for leaning out of his rusty beater and uttering, “That thing gotta Hemi?”

To purchase tickets, visit www.SEMAShow.com/banquet. For more information, contact Jamie Eriksen at 909-978-6737 or JamieE@sema.org.

By Jason Catullo

Danica Patrick signs autographs at the 2012 SEMA Show.

Celebrities and popular personalities from across the specialty-equipment industry will make appearances throughout the week of the 2013 SEMA Show, November 5–8 in Las Vegas. As the largest annual gathering of small businesses in the United States, as well as the hot bed for new parts and equipment from all corners of the industry, booth appearances by recognizable personalities provide buyers with a identifiable, visual connection of the company's target market.

View or print the 2013 SEMA Show Celebrity Appearance list.

As exhibit space reaches capacity at the Las Vegas Convention Center, Show organizers are focused on educating buyers on how to get the most out of Show week. In addition to booth appearances from celebrities, buyers will benefit from the Show's additional attractions, including:

• SEMA Data Co-op (SDC) Education Session
• 2013 Press Conference Schedule
• SEMA Speed Networking Breakfast
• New Products Showcase

For more information on the 2013 SEMA Show—including registration and additional destinations for buyers, can be accessed through the Attendees section on the home page of www.SEMAShow.com.

By Jason Catullo

Danica Patrick signs autographs at the 2012 SEMA Show.

Celebrities and popular personalities from across the specialty-equipment industry will make appearances throughout the week of the 2013 SEMA Show, November 5–8 in Las Vegas. As the largest annual gathering of small businesses in the United States, as well as the hot bed for new parts and equipment from all corners of the industry, booth appearances by recognizable personalities provide buyers with a identifiable, visual connection of the company's target market.

View or print the 2013 SEMA Show Celebrity Appearance list.

As exhibit space reaches capacity at the Las Vegas Convention Center, Show organizers are focused on educating buyers on how to get the most out of Show week. In addition to booth appearances from celebrities, buyers will benefit from the Show's additional attractions, including:

• SEMA Data Co-op (SDC) Education Session
• 2013 Press Conference Schedule
• SEMA Speed Networking Breakfast
• New Products Showcase

For more information on the 2013 SEMA Show—including registration and additional destinations for buyers, can be accessed through the Attendees section on the home page of www.SEMAShow.com.

By Zane Clark

	Marty Weintraub

Marty Weintraub, the founder and evangelist of aimClear, will kick-off the festivities at the 2013 SEMA Show Online Marketing Conference (OMC), taking place Monday, November 4, at the Las Vegas Hotel. Register now and save with special early-bird rates.


The Keynote: "Survival Of The Fittest! Navigating (& Dominating) The Great 2013 Online Marketing Buzz Kill"

The year 2013 brought tectonic changes to the online marketing industry, which transcend even the normal tumultuous evolutionary pace. Yep, the marketing cheese has moved and those of us who don't make the cut may not survive in the industry. Still, most marketers are after similar objectives. Attendees will leave with concepts solidified and new ideas surrounding earning:

• Targeted, affordable and scalable search and social traffic that leads to conversions at an acceptable cost per action.
• Real links from sites with good domain authority.
• Authentic social signals from real users of actual authority.
• Insulation of our sites from harsh search engine algorithm updates.
• Amplification of public relations to journalists, bloggers and a myriad of focused media-role users.
• Share of voice measurements that make sense to truly quantify your position against competitors.

Weintraub is a fixture on the international conference circuit. His recent and upcoming speaking keynotes and panels include SES London, MediaPost Search Insider Summit, OMS and Charlotte Search Exchange. Weintraub has spoken over the last five years at SEMpdx, mozCon, PubCon, eMetrics and numerous other global search and social marketing conferences.

Weintraub’s Wiley/Sybex book, Killer Facebook Ads, was critically acclaimed. His second Wiley book, The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success, was released in January 2013. He has written extensively for respected Internet marketing publications, including SearchEngineWatch, SearchEngineLand and Search Engine Roundtable, and been quoted in others, from AdAge to MediaPost. aimClear Blog has been cited as a Technorati “Top 10 Small Business Blogs”, Cison “Top Ten Social Media Blogs” and PRWeb’s “25 Essential Public Relations Blogs You Should Be Reading.” Marty was also named the No. 3 most influential PPC professional.

Join internationally known author, speaker, trainer and agency founder Marty Weintraub as he unravels new SEO, PPC, Social and big data-think paradigms, as they apply to our actual day to day marketing jobs. Be at this session or read about it somewhere else.

To register and see the complete list of speakers and topics, visit 2013 Online Marketing Conference.

By Zane Clark

	Marty Weintraub

Marty Weintraub, the founder and evangelist of aimClear, will kick-off the festivities at the 2013 SEMA Show Online Marketing Conference (OMC), taking place Monday, November 4, at the Las Vegas Hotel. Register now and save with special early-bird rates.


The Keynote: "Survival Of The Fittest! Navigating (& Dominating) The Great 2013 Online Marketing Buzz Kill"

The year 2013 brought tectonic changes to the online marketing industry, which transcend even the normal tumultuous evolutionary pace. Yep, the marketing cheese has moved and those of us who don't make the cut may not survive in the industry. Still, most marketers are after similar objectives. Attendees will leave with concepts solidified and new ideas surrounding earning:

• Targeted, affordable and scalable search and social traffic that leads to conversions at an acceptable cost per action.
• Real links from sites with good domain authority.
• Authentic social signals from real users of actual authority.
• Insulation of our sites from harsh search engine algorithm updates.
• Amplification of public relations to journalists, bloggers and a myriad of focused media-role users.
• Share of voice measurements that make sense to truly quantify your position against competitors.

Weintraub is a fixture on the international conference circuit. His recent and upcoming speaking keynotes and panels include SES London, MediaPost Search Insider Summit, OMS and Charlotte Search Exchange. Weintraub has spoken over the last five years at SEMpdx, mozCon, PubCon, eMetrics and numerous other global search and social marketing conferences.

Weintraub’s Wiley/Sybex book, Killer Facebook Ads, was critically acclaimed. His second Wiley book, The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success, was released in January 2013. He has written extensively for respected Internet marketing publications, including SearchEngineWatch, SearchEngineLand and Search Engine Roundtable, and been quoted in others, from AdAge to MediaPost. aimClear Blog has been cited as a Technorati “Top 10 Small Business Blogs”, Cison “Top Ten Social Media Blogs” and PRWeb’s “25 Essential Public Relations Blogs You Should Be Reading.” Marty was also named the No. 3 most influential PPC professional.

Join internationally known author, speaker, trainer and agency founder Marty Weintraub as he unravels new SEO, PPC, Social and big data-think paradigms, as they apply to our actual day to day marketing jobs. Be at this session or read about it somewhere else.

To register and see the complete list of speakers and topics, visit 2013 Online Marketing Conference.

By Zane Clark

	Marty Weintraub

Marty Weintraub, the founder and evangelist of aimClear, will kick-off the festivities at the 2013 SEMA Show Online Marketing Conference (OMC), taking place Monday, November 4, at the Las Vegas Hotel. Register now and save with special early-bird rates.


The Keynote: "Survival Of The Fittest! Navigating (& Dominating) The Great 2013 Online Marketing Buzz Kill"

The year 2013 brought tectonic changes to the online marketing industry, which transcend even the normal tumultuous evolutionary pace. Yep, the marketing cheese has moved and those of us who don't make the cut may not survive in the industry. Still, most marketers are after similar objectives. Attendees will leave with concepts solidified and new ideas surrounding earning:

• Targeted, affordable and scalable search and social traffic that leads to conversions at an acceptable cost per action.
• Real links from sites with good domain authority.
• Authentic social signals from real users of actual authority.
• Insulation of our sites from harsh search engine algorithm updates.
• Amplification of public relations to journalists, bloggers and a myriad of focused media-role users.
• Share of voice measurements that make sense to truly quantify your position against competitors.

Weintraub is a fixture on the international conference circuit. His recent and upcoming speaking keynotes and panels include SES London, MediaPost Search Insider Summit, OMS and Charlotte Search Exchange. Weintraub has spoken over the last five years at SEMpdx, mozCon, PubCon, eMetrics and numerous other global search and social marketing conferences.

Weintraub’s Wiley/Sybex book, Killer Facebook Ads, was critically acclaimed. His second Wiley book, The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success, was released in January 2013. He has written extensively for respected Internet marketing publications, including SearchEngineWatch, SearchEngineLand and Search Engine Roundtable, and been quoted in others, from AdAge to MediaPost. aimClear Blog has been cited as a Technorati “Top 10 Small Business Blogs”, Cison “Top Ten Social Media Blogs” and PRWeb’s “25 Essential Public Relations Blogs You Should Be Reading.” Marty was also named the No. 3 most influential PPC professional.

Join internationally known author, speaker, trainer and agency founder Marty Weintraub as he unravels new SEO, PPC, Social and big data-think paradigms, as they apply to our actual day to day marketing jobs. Be at this session or read about it somewhere else.

To register and see the complete list of speakers and topics, visit 2013 Online Marketing Conference.

By SEMA Editors

	Omix-ADA's Off Road Success Center will feature a display of several historic Jeep prototypes from Willys, Bantam and Ford, and an on-site Jeep build interpreting what a modern-day military Jeep might look like.

Omix-ADA's 20th anniversary of all things Jeep and off-road will be celebrated at the 2013 SEMA Show, November 5–8, in Las Vegas. Following its debut last year, Omix-ADA will again host its Off Road Success Center, located in the Upper South Hall Lobby of the Las Vegas Convention Center, using it as the headquarters for a variety of attractions, including:

• Three separate $50,000 check presentations to charity.
• A ’13 Jeep Wrangler giveaway.
• Autograph sessions with special guest celebrity R. Lee Ermey, also known as “The Gunny.”
• A display of several historic Jeep prototypes from Willys, Bantam and Ford.
• A live on-site radio show featuring special guests and industry VIPs. 
• An on-site Jeep build interpreting what a modern-day military Jeep might look like.

Charity Donations and Jeep Giveaway

Omix-ADA will make a total of $150,000 in donations distributed across three separate charities at this year’s SEMA Show. Recipients for this year’s donations include SEMA Cares, the Rugged Ridge Trail Access Program and one of four national health organizations—the Breast Cancer Association, American Diabetes Association, American Heart Association or National Multiple Sclerosis Society—chosen by Omix-ADA consumers over the course of the year by popular vote. In addition to donating to charity, Omix-ADA will also present a ’13 Jeep Wrangler to the winner of its year-long giveaway sweepstakes.

• Tuesday, November 5, 4:00 p.m. – National Health Organization check presentation and consumer Jeep giveaway winner announcement.
• Wednesday, November 6, 5:30 p.m. – Rugged Ridge Trail Access Program announcement and check presentation.
• Thursday, November 7, 4:30 p.m. – SEMA Cares check presentation, unveiling of military-inspired Jeep build.

“For our anniversary celebration, we wanted to do something that benefitted and recognized three important segments of our business—our consumers, the off-road hobby as a whole, and the aftermarket industry,” said Henk Van Dongen, director of marketing at Omix-ADA. “Without the support of these three groups, Omix-ADA wouldn’t have succeeded in the way that it has for 20 years.”

Rugged Ridge Trail Access Program

On Wednesday, November 6, Omix-ADA will announce the creation of the Rugged Ridge Trail Access Program—a grant program dedicated to providing non-profit organizations grants to keep public land open and advance the off-road hobby. The grant will be provided with an initial $50,000 donation by Omix-ADA to help fund organizations fighting land-use battles within government and defray expenses related to trail maintenance.

“SEMA gives us a chance to connect and network with the media and our consumers,” said Van Dongen. “The media and the off-road industry peer companies have just as much interest in keeping land accessible and open as we do. No off-road access means no off-road hobby, and no hobby means no need for off-road magazines or companies like us.”

Military-Inspired On-Site Jeep Build

On Thursday, November 7, ahead of its $50,000 SEMA Cares check donation, Omix-ADA will unveil the completed ’13 JK Rubicon that was built over the previous three days, live at the Off Road Success Center. The Jeep is designed to be a modern interpretation of what a military Jeep might look like today. The build team will consist of students from technical schools across the country, veterans and Omix-ADA employees.

“Our reception Thursday afternoon gives us a chance to thank SEMA Cares, and the schools that have been involved in the build, so we are not only thanking them, but we’re thanking the industry as a whole,” Van Dongen said.

Off Road Success Center

Omix-ADA’s Off Road Success Center is designed to provide networking opportunities and brainstorming ideas to like-minded people in the automotive industry. Open to all attendees, in addition to the events above, the Success Center will serve as the display area for three early Jeep prototypes—a Ford GP, a Bantam BRC40 and a Willys MA—as part of Omix-ADA’s celebration of Jeep military history.

Omix-ADA will also host a live radio show from the Success Center. Emceed by industry veteran Joe Sebergandio, the talk show will cover multiple topics ranging from insightful stories and conversations about individual Jeep experiences, to live coverage of the Jeep giveaway and charity donations on-site. Guests for the show include respected off-road media personalities, representatives from Jeep Jamboree USA, select members of Chrysler-Jeep and many more.

Throughout the week, special guest celebrity R. Lee Ermey, also known as “The Gunny,” will also hold several autograph sessions at the Success Center.

By SEMA Editors

	Omix-ADA's Off Road Success Center will feature a display of several historic Jeep prototypes from Willys, Bantam and Ford, and an on-site Jeep build interpreting what a modern-day military Jeep might look like.

Omix-ADA's 20th anniversary of all things Jeep and off-road will be celebrated at the 2013 SEMA Show, November 5–8, in Las Vegas. Following its debut last year, Omix-ADA will again host its Off Road Success Center, located in the Upper South Hall Lobby of the Las Vegas Convention Center, using it as the headquarters for a variety of attractions, including:

• Three separate $50,000 check presentations to charity.
• A ’13 Jeep Wrangler giveaway.
• Autograph sessions with special guest celebrity R. Lee Ermey, also known as “The Gunny.”
• A display of several historic Jeep prototypes from Willys, Bantam and Ford.
• A live on-site radio show featuring special guests and industry VIPs. 
• An on-site Jeep build interpreting what a modern-day military Jeep might look like.

Charity Donations and Jeep Giveaway

Omix-ADA will make a total of $150,000 in donations distributed across three separate charities at this year’s SEMA Show. Recipients for this year’s donations include SEMA Cares, the Rugged Ridge Trail Access Program and one of four national health organizations—the Breast Cancer Association, American Diabetes Association, American Heart Association or National Multiple Sclerosis Society—chosen by Omix-ADA consumers over the course of the year by popular vote. In addition to donating to charity, Omix-ADA will also present a ’13 Jeep Wrangler to the winner of its year-long giveaway sweepstakes.

• Tuesday, November 5, 4:00 p.m. – National Health Organization check presentation and consumer Jeep giveaway winner announcement.
• Wednesday, November 6, 5:30 p.m. – Rugged Ridge Trail Access Program announcement and check presentation.
• Thursday, November 7, 4:30 p.m. – SEMA Cares check presentation, unveiling of military-inspired Jeep build.

“For our anniversary celebration, we wanted to do something that benefitted and recognized three important segments of our business—our consumers, the off-road hobby as a whole, and the aftermarket industry,” said Henk Van Dongen, director of marketing at Omix-ADA. “Without the support of these three groups, Omix-ADA wouldn’t have succeeded in the way that it has for 20 years.”

Rugged Ridge Trail Access Program

On Wednesday, November 6, Omix-ADA will announce the creation of the Rugged Ridge Trail Access Program—a grant program dedicated to providing non-profit organizations grants to keep public land open and advance the off-road hobby. The grant will be provided with an initial $50,000 donation by Omix-ADA to help fund organizations fighting land-use battles within government and defray expenses related to trail maintenance.

“SEMA gives us a chance to connect and network with the media and our consumers,” said Van Dongen. “The media and the off-road industry peer companies have just as much interest in keeping land accessible and open as we do. No off-road access means no off-road hobby, and no hobby means no need for off-road magazines or companies like us.”

Military-Inspired On-Site Jeep Build

On Thursday, November 7, ahead of its $50,000 SEMA Cares check donation, Omix-ADA will unveil the completed ’13 JK Rubicon that was built over the previous three days, live at the Off Road Success Center. The Jeep is designed to be a modern interpretation of what a military Jeep might look like today. The build team will consist of students from technical schools across the country, veterans and Omix-ADA employees.

“Our reception Thursday afternoon gives us a chance to thank SEMA Cares, and the schools that have been involved in the build, so we are not only thanking them, but we’re thanking the industry as a whole,” Van Dongen said.

Off Road Success Center

Omix-ADA’s Off Road Success Center is designed to provide networking opportunities and brainstorming ideas to like-minded people in the automotive industry. Open to all attendees, in addition to the events above, the Success Center will serve as the display area for three early Jeep prototypes—a Ford GP, a Bantam BRC40 and a Willys MA—as part of Omix-ADA’s celebration of Jeep military history.

Omix-ADA will also host a live radio show from the Success Center. Emceed by industry veteran Joe Sebergandio, the talk show will cover multiple topics ranging from insightful stories and conversations about individual Jeep experiences, to live coverage of the Jeep giveaway and charity donations on-site. Guests for the show include respected off-road media personalities, representatives from Jeep Jamboree USA, select members of Chrysler-Jeep and many more.

Throughout the week, special guest celebrity R. Lee Ermey, also known as “The Gunny,” will also hold several autograph sessions at the Success Center.

By SEMA Editors

	Omix-ADA's Off Road Success Center will feature a display of several historic Jeep prototypes from Willys, Bantam and Ford, and an on-site Jeep build interpreting what a modern-day military Jeep might look like.

Omix-ADA's 20th anniversary of all things Jeep and off-road will be celebrated at the 2013 SEMA Show, November 5–8, in Las Vegas. Following its debut last year, Omix-ADA will again host its Off Road Success Center, located in the Upper South Hall Lobby of the Las Vegas Convention Center, using it as the headquarters for a variety of attractions, including:

• Three separate $50,000 check presentations to charity.
• A ’13 Jeep Wrangler giveaway.
• Autograph sessions with special guest celebrity R. Lee Ermey, also known as “The Gunny.”
• A display of several historic Jeep prototypes from Willys, Bantam and Ford.
• A live on-site radio show featuring special guests and industry VIPs. 
• An on-site Jeep build interpreting what a modern-day military Jeep might look like.

Charity Donations and Jeep Giveaway

Omix-ADA will make a total of $150,000 in donations distributed across three separate charities at this year’s SEMA Show. Recipients for this year’s donations include SEMA Cares, the Rugged Ridge Trail Access Program and one of four national health organizations—the Breast Cancer Association, American Diabetes Association, American Heart Association or National Multiple Sclerosis Society—chosen by Omix-ADA consumers over the course of the year by popular vote. In addition to donating to charity, Omix-ADA will also present a ’13 Jeep Wrangler to the winner of its year-long giveaway sweepstakes.

• Tuesday, November 5, 4:00 p.m. – National Health Organization check presentation and consumer Jeep giveaway winner announcement.
• Wednesday, November 6, 5:30 p.m. – Rugged Ridge Trail Access Program announcement and check presentation.
• Thursday, November 7, 4:30 p.m. – SEMA Cares check presentation, unveiling of military-inspired Jeep build.

“For our anniversary celebration, we wanted to do something that benefitted and recognized three important segments of our business—our consumers, the off-road hobby as a whole, and the aftermarket industry,” said Henk Van Dongen, director of marketing at Omix-ADA. “Without the support of these three groups, Omix-ADA wouldn’t have succeeded in the way that it has for 20 years.”

Rugged Ridge Trail Access Program

On Wednesday, November 6, Omix-ADA will announce the creation of the Rugged Ridge Trail Access Program—a grant program dedicated to providing non-profit organizations grants to keep public land open and advance the off-road hobby. The grant will be provided with an initial $50,000 donation by Omix-ADA to help fund organizations fighting land-use battles within government and defray expenses related to trail maintenance.

“SEMA gives us a chance to connect and network with the media and our consumers,” said Van Dongen. “The media and the off-road industry peer companies have just as much interest in keeping land accessible and open as we do. No off-road access means no off-road hobby, and no hobby means no need for off-road magazines or companies like us.”

Military-Inspired On-Site Jeep Build

On Thursday, November 7, ahead of its $50,000 SEMA Cares check donation, Omix-ADA will unveil the completed ’13 JK Rubicon that was built over the previous three days, live at the Off Road Success Center. The Jeep is designed to be a modern interpretation of what a military Jeep might look like today. The build team will consist of students from technical schools across the country, veterans and Omix-ADA employees.

“Our reception Thursday afternoon gives us a chance to thank SEMA Cares, and the schools that have been involved in the build, so we are not only thanking them, but we’re thanking the industry as a whole,” Van Dongen said.

Off Road Success Center

Omix-ADA’s Off Road Success Center is designed to provide networking opportunities and brainstorming ideas to like-minded people in the automotive industry. Open to all attendees, in addition to the events above, the Success Center will serve as the display area for three early Jeep prototypes—a Ford GP, a Bantam BRC40 and a Willys MA—as part of Omix-ADA’s celebration of Jeep military history.

Omix-ADA will also host a live radio show from the Success Center. Emceed by industry veteran Joe Sebergandio, the talk show will cover multiple topics ranging from insightful stories and conversations about individual Jeep experiences, to live coverage of the Jeep giveaway and charity donations on-site. Guests for the show include respected off-road media personalities, representatives from Jeep Jamboree USA, select members of Chrysler-Jeep and many more.

Throughout the week, special guest celebrity R. Lee Ermey, also known as “The Gunny,” will also hold several autograph sessions at the Success Center.

By SEMA Editors

	Omix-ADA's Off Road Success Center will feature a display of several historic Jeep prototypes from Willys, Bantam and Ford, and an on-site Jeep build interpreting what a modern-day military Jeep might look like.

Omix-ADA's 20th anniversary of all things Jeep and off-road will be celebrated at the 2013 SEMA Show, November 5–8, in Las Vegas. Following its debut last year, Omix-ADA will again host its Off Road Success Center, located in the Upper South Hall Lobby of the Las Vegas Convention Center, using it as the headquarters for a variety of attractions, including:

• Three separate $50,000 check presentations to charity.
• A ’13 Jeep Wrangler giveaway.
• Autograph sessions with special guest celebrity R. Lee Ermey, also known as “The Gunny.”
• A display of several historic Jeep prototypes from Willys, Bantam and Ford.
• A live on-site radio show featuring special guests and industry VIPs. 
• An on-site Jeep build interpreting what a modern-day military Jeep might look like.

Charity Donations and Jeep Giveaway

Omix-ADA will make a total of $150,000 in donations distributed across three separate charities at this year’s SEMA Show. Recipients for this year’s donations include SEMA Cares, the Rugged Ridge Trail Access Program and one of four national health organizations—the Breast Cancer Association, American Diabetes Association, American Heart Association or National Multiple Sclerosis Society—chosen by Omix-ADA consumers over the course of the year by popular vote. In addition to donating to charity, Omix-ADA will also present a ’13 Jeep Wrangler to the winner of its year-long giveaway sweepstakes.

• Tuesday, November 5, 4:00 p.m. – National Health Organization check presentation and consumer Jeep giveaway winner announcement.
• Wednesday, November 6, 5:30 p.m. – Rugged Ridge Trail Access Program announcement and check presentation.
• Thursday, November 7, 4:30 p.m. – SEMA Cares check presentation, unveiling of military-inspired Jeep build.

“For our anniversary celebration, we wanted to do something that benefitted and recognized three important segments of our business—our consumers, the off-road hobby as a whole, and the aftermarket industry,” said Henk Van Dongen, director of marketing at Omix-ADA. “Without the support of these three groups, Omix-ADA wouldn’t have succeeded in the way that it has for 20 years.”

Rugged Ridge Trail Access Program

On Wednesday, November 6, Omix-ADA will announce the creation of the Rugged Ridge Trail Access Program—a grant program dedicated to providing non-profit organizations grants to keep public land open and advance the off-road hobby. The grant will be provided with an initial $50,000 donation by Omix-ADA to help fund organizations fighting land-use battles within government and defray expenses related to trail maintenance.

“SEMA gives us a chance to connect and network with the media and our consumers,” said Van Dongen. “The media and the off-road industry peer companies have just as much interest in keeping land accessible and open as we do. No off-road access means no off-road hobby, and no hobby means no need for off-road magazines or companies like us.”

Military-Inspired On-Site Jeep Build

On Thursday, November 7, ahead of its $50,000 SEMA Cares check donation, Omix-ADA will unveil the completed ’13 JK Rubicon that was built over the previous three days, live at the Off Road Success Center. The Jeep is designed to be a modern interpretation of what a military Jeep might look like today. The build team will consist of students from technical schools across the country, veterans and Omix-ADA employees.

“Our reception Thursday afternoon gives us a chance to thank SEMA Cares, and the schools that have been involved in the build, so we are not only thanking them, but we’re thanking the industry as a whole,” Van Dongen said.

Off Road Success Center

Omix-ADA’s Off Road Success Center is designed to provide networking opportunities and brainstorming ideas to like-minded people in the automotive industry. Open to all attendees, in addition to the events above, the Success Center will serve as the display area for three early Jeep prototypes—a Ford GP, a Bantam BRC40 and a Willys MA—as part of Omix-ADA’s celebration of Jeep military history.

Omix-ADA will also host a live radio show from the Success Center. Emceed by industry veteran Joe Sebergandio, the talk show will cover multiple topics ranging from insightful stories and conversations about individual Jeep experiences, to live coverage of the Jeep giveaway and charity donations on-site. Guests for the show include respected off-road media personalities, representatives from Jeep Jamboree USA, select members of Chrysler-Jeep and many more.

Throughout the week, special guest celebrity R. Lee Ermey, also known as “The Gunny,” will also hold several autograph sessions at the Success Center.