SEMA eNews Vol. 16, No. 34, August 22, 2013

The Best Way to Research New Products at the SEMA Show

  SEMA Show, New Specialty Equipment, New Products Showcase
Buyers can obtain a wealth of product information that will be relevant well into 2014 by taking advantage of the free scanners available in the New Products Showcase area.
   

By Jason Catullo

Buyers can obtain a wealth of product information that will be relevant well into 2014 by taking advantage of the free scanners available through the SEMA Show New Products Showcase. The Show annually features the showcase where exhibitors highlight new product debuts, yearly updates and the latest versions of their best sellers. All of the products entered into the popular destinaiton for buyers are photographed and include product details and key information on how to locate and contact exhibiting manufacturers.

Provided via "Free Scanner Pickup" booths located around the New Products Showcase, buyers can scan all of the products they are interested in, while examining and researching  additional products exhibitors have to offer. There is no limit to the number of scans buyers can conduct, and the information is gathered electronically, allowing for it to be retrieved or printed immediately. With new exhibitor and product information in hand, buyers can concentrate on making deals and spend more time on the Show floor connecting with existing partners and new suppliers.

The New Product Showcase is a valuable benefit to exhibitors because it provides companies with a dedicated area to highlight their newest developments and signature products, while not limiting time in their booths. The showcase is a key stop for buyers looking to get familiar with the products and innovations that will sell in the coming year. The showcase is factor that influences buyers' purchasing decisions and supports the fact that nearly 60% of buyers plan to purchase a product introduced at the SEMA Show.

More information on the 2013 SEMA Show is available at www.SEMAShow.com.
 

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