By SEMA Editors

	SEMA Education Days' auto dealer conference track is designed to show auto dealers how accessory sales can be an important part of their business.

As automotive sales become more and more competitive, smart dealership managers know their accessory business is a fundamental part of any successful strategy.

SEMA Education Days' auto dealer conference track—sponsored by the Professional Restylers Organization (PRO) and the National Independent Automobile Dealers Association (NIADA)—should put anybody who manages and works in an auto dealership on the path to ensuring that this important market is a profitable part of their business.

The conference session entitled, “Money v. Myths: The Truth About Profiting From Accessory Sales,” to be held Thursday afternoon, November 6, at the 2014 SEMA Show in Las Vegas, is a good place to start. This session will feature an exciting panel of experts who understand how aftermarket products provide consumers the options they want in terms of appearance, power, handling and utility. The panel participants will explain the key steps to creating and running a successful aftermarket program for managers looking to take their dealerships to the next level.

Another session, “Accessory Trends That Will Boost Your Business,” on Wednesday morning, November 5, will offer insight into the emerging trends and the future of accessorization. If you want to know how to develop products that will simultaneously attract new buyers and boost customer loyalty, this session is for you.

During the Wednesday-afternoon session entitled “The Art of Accessory Sales: Getting the Most From Your Sales Team,” a panel of sales gurus will cover all the bases. This includes helping your management team understand the value of an accessory program, making your sales staff aware of the importance of accessorized vehicles and building a marketing initiative that can drive customers to your dealership.

SEMA Show Education Days will feature more than 60 educational sessions in 12 different tracks, ranging from new-vehicle technology to best business practices to marketing strategies and emerging trends in the industry. To see the complete schedule of SEMA Show Education courses and pre-register, visit www.SEMAShow.com/education.

By SEMA Editors

	The SEMA Show Daily is the only official publication of the SEMA Show and the only publication with exclusive rights to distribute at the SEMA Show.

While SEMA Show management believes it's important to only communicate constructive information to help exhibitors prepare for the 2014 SEMA Show, it has come to the Association’s attention that at least one company is aggressively soliciting SEMA exhibitors to advertise in what they refer to as an official publication of the SEMA Show called Aftermarket Daily News. The publication may also say that it is affiliated with the AAPEX Show. In fact, neither is true; only SEMA Show Daily has exclusive rights to distribute at the SEMA Show.

Exhibitors should take this notification as a reminder to be cautious of all companies that contact a business unsolicited. It is possible that the products offered may not be delivered on the terms that are stated verbally, or not delivered at all, and the purveyors operate using business models that make legal recourse difficult or impossible.

The official and authorized contractors of the SEMA Show are viewable in the Exhibitor Services Manual. Official authorized contractors are restricted as to the means by which they may contact exhibitors. SEMA Show management has posted a Solicitations Warning in the Exhibitor Services Manual that details scams similar to the one addressed here.

Exhibitors who have concerns when contacted by vendors who represent themselves using SEMA’s name, are encouraged to contact Show Management at 909-978-6694 or e-mail tomg@sema.org.

By SEMA Editors

	The SEMA Show Daily is the only official publication of the SEMA Show and the only publication with exclusive rights to distribute at the SEMA Show.

While SEMA Show management believes it's important to only communicate constructive information to help exhibitors prepare for the 2014 SEMA Show, it has come to the Association’s attention that at least one company is aggressively soliciting SEMA exhibitors to advertise in what they refer to as an official publication of the SEMA Show called Aftermarket Daily News. The publication may also say that it is affiliated with the AAPEX Show. In fact, neither is true; only SEMA Show Daily has exclusive rights to distribute at the SEMA Show.

Exhibitors should take this notification as a reminder to be cautious of all companies that contact a business unsolicited. It is possible that the products offered may not be delivered on the terms that are stated verbally, or not delivered at all, and the purveyors operate using business models that make legal recourse difficult or impossible.

The official and authorized contractors of the SEMA Show are viewable in the Exhibitor Services Manual. Official authorized contractors are restricted as to the means by which they may contact exhibitors. SEMA Show management has posted a Solicitations Warning in the Exhibitor Services Manual that details scams similar to the one addressed here.

Exhibitors who have concerns when contacted by vendors who represent themselves using SEMA’s name, are encouraged to contact Show Management at 909-978-6694 or e-mail tomg@sema.org.

By SEMA Editors

	SEMA News is offering exhibitors the opportunity to promote their feature vehicles in November's Show issue and possibly other pre-Show publications.

Entries for the popular “Vehicles of the Show” article in November's Show issue of SEMA News are now being accepted. Gain free pre-Show exposure for your feature vehicle(s) in SEMA News and possibly other pre-Show publications, including the SEMA Show Daily.

The Show issue of SEMA News is a major reference guide to the SEMA Show. To have your vehicle included in the story, e-mail Steve Campbell at stevec@sema.org with “2014 Feature Vehicle” in the subject line. Campbell will send you the specifics about how to have your feature vehicle added.

Don’t wait! The deadline for submissions is Wednesday, September 10!

By SEMA Editors

	SEMA News is offering exhibitors the opportunity to promote their feature vehicles in November's Show issue and possibly other pre-Show publications.

Entries for the popular “Vehicles of the Show” article in November's Show issue of SEMA News are now being accepted. Gain free pre-Show exposure for your feature vehicle(s) in SEMA News and possibly other pre-Show publications, including the SEMA Show Daily.

The Show issue of SEMA News is a major reference guide to the SEMA Show. To have your vehicle included in the story, e-mail Steve Campbell at stevec@sema.org with “2014 Feature Vehicle” in the subject line. Campbell will send you the specifics about how to have your feature vehicle added.

Don’t wait! The deadline for submissions is Wednesday, September 10!

By SEMA Editors

	SEMA News is offering exhibitors the opportunity to promote their feature vehicles in November's Show issue and possibly other pre-Show publications.

Entries for the popular “Vehicles of the Show” article in November's Show issue of SEMA News are now being accepted. Gain free pre-Show exposure for your feature vehicle(s) in SEMA News and possibly other pre-Show publications, including the SEMA Show Daily.

The Show issue of SEMA News is a major reference guide to the SEMA Show. To have your vehicle included in the story, e-mail Steve Campbell at stevec@sema.org with “2014 Feature Vehicle” in the subject line. Campbell will send you the specifics about how to have your feature vehicle added.

Don’t wait! The deadline for submissions is Wednesday, September 10!

By SEMA Editors

	SEMA News is offering exhibitors the opportunity to promote their feature vehicles in November's Show issue and possibly other pre-Show publications.

Entries for the popular “Vehicles of the Show” article in November's Show issue of SEMA News are now being accepted. Gain free pre-Show exposure for your feature vehicle(s) in SEMA News and possibly other pre-Show publications, including the SEMA Show Daily.

The Show issue of SEMA News is a major reference guide to the SEMA Show. To have your vehicle included in the story, e-mail Steve Campbell at stevec@sema.org with “2014 Feature Vehicle” in the subject line. Campbell will send you the specifics about how to have your feature vehicle added.

Don’t wait! The deadline for submissions is Wednesday, September 10!

By SEMA Editors

	SEMA News is offering exhibitors the opportunity to promote their feature vehicles in November's Show issue and possibly other pre-Show publications.

Entries for the popular “Vehicles of the Show” article in November's Show issue of SEMA News are now being accepted. Gain free pre-Show exposure for your feature vehicle(s) in SEMA News and possibly other pre-Show publications, including the SEMA Show Daily.

The Show issue of SEMA News is a major reference guide to the SEMA Show. To have your vehicle included in the story, e-mail Steve Campbell at stevec@sema.org with “2014 Feature Vehicle” in the subject line. Campbell will send you the specifics about how to have your feature vehicle added.

Don’t wait! The deadline for submissions is Wednesday, September 10!

By SEMA Editors

SEMA Show exhibitors can get a free vehicle daily wipe-down, sponsored by Mothers Polishes-Waxes-Cleaners. This free service is limited to the first 200 applicants. The deadline to sign up is October 3, and only one vehicle per exhibitor is eligible. For more information or to apply, visit the SEMA Show website, go to the "Exhibitor Manual," then navigate to "Vehicles/Car Display – Opportunities" and look for the "Vehicle Wipedown Application."

By SEMA Editors

SEMA Show exhibitors can get a free vehicle daily wipe-down, sponsored by Mothers Polishes-Waxes-Cleaners. This free service is limited to the first 200 applicants. The deadline to sign up is October 3, and only one vehicle per exhibitor is eligible. For more information or to apply, visit the SEMA Show website, go to the "Exhibitor Manual," then navigate to "Vehicles/Car Display – Opportunities" and look for the "Vehicle Wipedown Application."