By Jenny Galvan

In addition to examining accessory purchases, vehicle usage and interests, the new report also provides insight on the personal interests and the types of vehicle upgrades made by Jeep Wrangler enthusiasts.

The latest SEMA market research report focuses on profiling owners of ’91–’17 Jeep Wranglers (TJ and JK). This report is designed to help readers understand the people who modify their Jeeps, and allow businesses to make better decisions around product, sales and marketing strategies. For those who are in the  business of selling or distributing Jeep products and/or accessories, the “SEMA Jeep Wrangler Report” is worth a close read.

By looking at accessory purchases, vehicle usage and interests, the data depicts the habits and accessorization patterns of Jeep owners. It also sheds light on their personal interests and the types of vehicle upgrades more likely to suit their lifestyles now and in the future.

According to the report, more than 60% of TJ and JK Wranglers are modified with specialty-equipment parts. This translates to about 1.3 million customized vehicles in the United States.

Questions addressed in the report include:

• How many Jeep Wrangler owners go off-roading?
• How often does an accessorizer work on his or her Jeep? And how soon after first taking it home will he or she begin modifications on it?
• Where do Jeep owners and accessorizers buy their parts? In store? Online?
• What are the demographics of these Jeep enthusiasts, owners and accessorizers?

SEMA members can download the “SEMA Jeep Wrangler Report” for free. Non-SEMA members may also access the report for a small fee.

By SEMA Editors

Following are dates and locations for several upcoming SEMA-sponsored shows, measuring sessions and activities.

• 2017 Advanced Engineering Technology Conference (AETC), December 5–6, 2017, Indiana Convention Center, Indianapolis

• Advanced Engineering Technology Conference (AETC) Happy Hour, December 6, 2017, Indiana Convention Center, Indianapolis

• MPMC General Membership Meeting, December 6, 2017, Indiana Convention Center, Indianapolis

• 2017 PRI Trade Show, December 7–9, 2017, Indiana Convention Center, Indianapolis

• Sanctioning Body/Manufacturer Discussion, December 7, 2017, Indiana Convention Center, Indianapolis

• How to Prepare Sponsorship Proposals, December 8, 2017, Indiana Convention Center, Indianapolis

• Rules of the Road for Motorsports Haulers, December 8, 2017, Indiana Convention Center, Indianapolis

• Motorsports Parts Manufacturers Performance Industry Reception, December 8, 2017, Indiana Convention Center, Indianapolis

• Motorsports and Performance Tech Roundtable, December 8, 2017, Indiana Convention Center, Indianapolis

• MPMC Media Trade Conference, January 23–25, 2018, Embassy Suites Orange County Airport North, Santa Ana, California

• 2018 SEMA Middle East Business Development Program, April 3–8, 2018, Abu Dhabi, United Arab Emirates

• 2018 SEMA Australia Business Development Program, May 24–28, 2018, Melbourne, Australia

• Collector Car Appreciation Day (CCAD), July 13, 2018

• 2018 SEMA Show, October 30–November 2, 2018, Las Vegas Convention Center, Las Vegas

For association-related travel, contact Manya Petropaki (manya.p@travelstore.com) at Travel Store USA, 949-930-9268.

SEMA-member companies have posted several new listings for job opportunities (view all here) in the Classifieds page of SEMA.org. Working for a SEMA-member company has many advantages. In addition to working for a company that supports and contributes to the success of the overall industry, being employed by a SEMA-member company enables employees to participate in webinars, access free market research, join SEMA committees and more.

This is the facelift for the RAM Power Wagon.

The HD-based Power Wagon will get another facelift before it moves to the new platform introduced by the upcoming 1500. The crosshair grille returns, and some new light treatments and sheetmetal will likely align it closer to the new RAM.

Inside, expect updates to UConnect and materials.

This should pave the way for a new Power Wagon in about two years’ time.

Photo credit: Brian Williams, SpiedBilde

This is the facelift for the RAM Power Wagon.

The HD-based Power Wagon will get another facelift before it moves to the new platform introduced by the upcoming 1500. The crosshair grille returns, and some new light treatments and sheetmetal will likely align it closer to the new RAM.

Inside, expect updates to UConnect and materials.

This should pave the way for a new Power Wagon in about two years’ time.

Photo credit: Brian Williams, SpiedBilde

This is the facelift for the RAM Power Wagon.

The HD-based Power Wagon will get another facelift before it moves to the new platform introduced by the upcoming 1500. The crosshair grille returns, and some new light treatments and sheetmetal will likely align it closer to the new RAM.

Inside, expect updates to UConnect and materials.

This should pave the way for a new Power Wagon in about two years’ time.

Photo credit: Brian Williams, SpiedBilde

This is the facelift for the RAM Power Wagon.

The HD-based Power Wagon will get another facelift before it moves to the new platform introduced by the upcoming 1500. The crosshair grille returns, and some new light treatments and sheetmetal will likely align it closer to the new RAM.

Inside, expect updates to UConnect and materials.

This should pave the way for a new Power Wagon in about two years’ time.

Photo credit: Brian Williams, SpiedBilde

This is the facelift for the RAM Power Wagon.

The HD-based Power Wagon will get another facelift before it moves to the new platform introduced by the upcoming 1500. The crosshair grille returns, and some new light treatments and sheetmetal will likely align it closer to the new RAM.

Inside, expect updates to UConnect and materials.

This should pave the way for a new Power Wagon in about two years’ time.

Photo credit: Brian Williams, SpiedBilde

This is the facelift for the RAM Power Wagon.

The HD-based Power Wagon will get another facelift before it moves to the new platform introduced by the upcoming 1500. The crosshair grille returns, and some new light treatments and sheetmetal will likely align it closer to the new RAM.

Inside, expect updates to UConnect and materials.

This should pave the way for a new Power Wagon in about two years’ time.

Photo credit: Brian Williams, SpiedBilde

By Juan Torres

Meet one-on-one with up to 42 executives from top motorsports parts manufacturers in the industry during the 2018 MPMC Media Trade Conference.

Journalists can take part in up to 42 private, uninterrupted meetings with executives from top motorsports parts manufacturers in the industry during the 2018 MPMC Media Trade Conference, January 23–25, 2018, at the Embassy Suites by Hilton in Santa Ana, California.

Editors can register now for the three-day exclusive event.

Media participation is free to all editorial representatives, making it the most affordable and efficient way for reporters to get detailed information specific to their audience needs and interests and gather a year’s worth of editorial content.

Company representatives come to the meetings prepared to discuss everything from their newest product lines to changes at their companies, to industry trends during their meetings with editors. Additionally, afternoon lunches and breaks provide further opportunities for meetings and networking.

Early registration guarantees that reporters will receive the best possible schedules prior to the event, and meetings are scheduled based on the companies that journalists select on their applications, so participants are encouraged to pay close attention to the companies they select. Journalists should also mark “Do Not Meet” for the companies outside of their editorial needs.  

For questions regarding the event, visit www.sema.org/mtc or contact Juan Torres at juant@sema.org or 909-978-6722.