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New Report Covers Purchase Habits of Jeep Wrangler Owners

By Jenny Galvan

Jeep Project Vehicle
In addition to examining accessory purchases, vehicle usage and interests, the new report also provides insight on the personal interests and the types of vehicle upgrades made by Jeep Wrangler enthusiasts.

The latest SEMA market research report focuses on profiling owners of ’91–’17 Jeep Wranglers (TJ and JK). This report is designed to help readers understand the people who modify their Jeeps, and allow businesses to make better decisions around product, sales and marketing strategies. For those who are in the  business of selling or distributing Jeep products and/or accessories, the “SEMA Jeep Wrangler Report” is worth a close read.

By looking at accessory purchases, vehicle usage and interests, the data depicts the habits and accessorization patterns of Jeep owners. It also sheds light on their personal interests and the types of vehicle upgrades more likely to suit their lifestyles now and in the future.

According to the report, more than 60% of TJ and JK Wranglers are modified with specialty-equipment parts. This translates to about 1.3 million customized vehicles in the United States.

Questions addressed in the report include:

  • How many Jeep Wrangler owners go off-roading?
  • How often does an accessorizer work on his or her Jeep? And how soon after first taking it home will he or she begin modifications on it?
  • Where do Jeep owners and accessorizers buy their parts? In store? Online?
  • What are the demographics of these Jeep enthusiasts, owners and accessorizers?

SEMA members can download the “SEMA Jeep Wrangler Report” for free. Non-SEMA members may also access the report for a small fee.