Thu, 10/01/2026 - 16:25

By SEMA News Editors

 

SEMA and the automotive aftermarket recently lost two longtime industry leaders, Joan Weiand and Bill Wagner, whose careers spanned decades of service to the industry.

 

Joan Weiand, SEMA Hall of Fame, 1995

Joan Weiand accepts SEMA Hall of Fame award.

 

Joan Weiand, the SEMA Hall of Famer and longtime leader of Weiand Automotive Industries, has reportedly passed away. Weiand was inducted into the SEMA Hall of Fame in 1995, which was 20 years after her husband, Phil Weiand, was inducted in 1975. 

Joan Weiand joined her husband's business, Weiand Automotive Industries, after they married in 1964. She left her job as a keypunch operator to work part-time in the company office, where her responsibilities quickly grew. She eventually became involved in nearly every aspect of the business, including advertising, production, product development and manufacturing scheduling.

When Phil passed away in 1978, Joan took over the company and served as its president for 20 years. Her experience and knowledge of the business positioned her to carry on the company's legacy while navigating the challenges of leading an automotive aftermarket manufacturer.

"You find yourself in a situation where you must go forward," she once said. "It's sink or swim, and I am not one to sink."

Beyond Weiand Industries, Joan was a dedicated supporter of the automotive aftermarket and SEMA. In 1984, she established the SEMA Scholarship Fund in memory of Phil with a $10,000 donation. The fund reflected her commitment to encouraging young people to pursue careers in the industry.

Phil founded Weiand Automotive in the early days of hot rodding, producing cylinder heads and intake manifolds for Flathead V8s before expanding into a broad range of speed equipment. A racer himself, Phil continued pursuing his passion for cars despite being paralyzed by polio.

Joan remained active in SEMA after her retirement and continued attending the annual SEMA Banquet (now known as Industry Honors).

Weiand Industries is now owned by Holley Performance Products.

 

Bill Wagner, Former SEMA Board Member and SEMA Show Chairman

Bill Wagner.

 

W.S. "Bill" Wagner, a longtime automotive aftermarket sales and marketing executive and former SEMA Show chairman, has passed away. His career in the aftermarket spanned more than four decades, including 16 years with Winfield Consumer Products/Husky Liners.

Wagner entered the aftermarket in 1976 after working in the corrugated packaging industry. He joined Deflecta-Shield Corp. as a sales manager and helped grow the company from less than $1 million in sales to more than $28 million. He later served as vice president of sales and marketing for DFM Corp., Deflecta-Shield's parent company.

After becoming a marketing consultant in 1988, Wagner worked with companies including Auto VentShade and EGR Inc., developing sales and marketing programs. He later focused on the lifted off-road vehicle market before returning to plastic products and joining Husky Liners in 1994.

Wagner served on the SEMA Board of Directors and various committees, and was also chairman of the SEMA Show. He was also a U.S. Army veteran who served with NATO forces in Europe during the late '60s.

Wagner was known throughout the industry for his expertise in sales and marketing and his longstanding commitment to SEMA and the aftermarket.

For Wagner's full obituary, including information on an upcoming celebration of life, click here.

SEMA sends its condolences to the Weiand and Wagner colleagues, friends and families.

Thu, 10/01/2026 - 15:32

By Ashley Reyes

Stay Connected to the Industry graphic

 

SEMA Show exhibitors have an opportunity to make a lasting impact on the future of the automotive aftermarket by participating in the 2026 SEMA Show Student Program, taking place on Thursday during the November 3-6 event in Las Vegas.

Each year, the Student Program invites more than 1,000 college students to the SEMA Show to explore the wide range of aftermarket career paths from manufacturing and R&D to engineering, marketing and sales, business ownership, finance and more. Exhibitors who participate in the SEMA Show Student Program will help cultivate the next generation of industry leaders, educate students about the size and opportunities of the industry and build relationships that may lead to future hires.

Opportunities to get involved include:

 

SEMA Show Student Program Networking Breakfast

Thursday, November 5 | 8:00 AM-9:30 a.m. PST | LVCC, West Hall, W326

Meet hundreds of students pursuing automotive careers during the SEMA Show Student Program Networking Breakfast. This event gives exhibitors a chance to meet face-to-face with emerging talent, build brand awareness and share industry knowledge with students who are passionate about contributing to the future of the industry.  

Participation is free; the event simply requires 90 minutes from a company representative. No setup time or marketing materials are required.

Register here.

 

Gear-Up Girl Networking Event (Reserved for Women)

Thursday, November 5 | 11:45 a.m.-12:15 p.m. PST | West Hall, W256

Many female students are seeking guidance, encouragement and insight as they begin their careers. The Gear Up Girl Networking Event gives female aftermarket professionals an opportunity to share their career journey, provide mentorship and help inspire the next generation of female leaders in the industry.

During the event, SBN will honor one student with the Jessi Combs Rising Star Award, presented by SBN and the Jessi Combs Foundation.

Register here (scroll down to "SBN").

 

With the SEMA Show just weeks away, now is the time to add these events to your schedule and shape the future of the industry.

Still need a booth for the SEMA Show? Learn more at semashow.com/exhibitor. 


The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

Thu, 10/01/2026 - 14:57

By Ashley Reyes

ARMO JCCS graphic

 

With the Japanese Classic Car Show (JCCS) just around the corner, the SEMA Automotive Restoration Market Organization (ARMO) is looking forward to joining vehicle builders, restorers, manufacturers and industry professionals at Marina Green Park in Long Beach, California, on Saturday, October 3, 2026.

Recognized as the premier gathering for kyusha enthusiasts and fans of classic Japanese automobiles, JCCS celebrates the vehicles, craftsmanship and culture that continue to inspire generations of enthusiasts worldwide. As part of its ongoing commitment to support the restoration industry, ARMO will be on-site with a booth to connect with attendees and share valuable industry resources.

 

Booth Vehicle Spotlight: Bob Russell's '73 Datsun 240Z

Bob Russell 1973 Datsun 240Z

Each year, ARMO selects a builder to showcase a vehicle in its booth at JCCS. This year, ARMO selected Bob Russell and his award-winning, beautifully restored '73 Datsun 240Z.

Russel is the Datsun's original owner and purchased it new following his return to the US from his 1972 Navy deployment to Vietnam. The vehicle's history includes:

  • 1973-1990: Served as Russel's daily driver.
  • 2018-2019: Went through a ground-up, bare-metal home garage restoration.
  • 2021: First Place Stock Class Winner, ZCON
  • 2022: First in Class, Hillsborough Concours d'Elegance
  • 2025: First Place, Huntington Beach Concours d'Elegance

Attending JCCS? Visit the ARMO Booth to see the Datsun up close, connect with ARMO leaders and discover resources designed to support automotive restoration shops and manufacturers.

To learn more about ARMO, visit sema.org/armo.

Tickets are required to attend JCCS. To learn more about JCCS, visit japaneseclassiccarshow.com.

 

Thu, 10/01/2026 - 13:29

By SEMA News Editors

SEMA Show press conference and crowd.

 

With thousands of media members from around the world looking for the latest automotive trends, technologies and products at the 2026 SEMA Show––November 3-6 in Las Vegas––exhibitors still have time to connect with journalists and build awareness ahead of the event.

Below are no-cost tools and resources available to SEMA Show exhibitors:

  • Post press releases in the SEMA Show Online Media Center: By posting news releases in the SEMA Show Online Media Center, exhibitors can ensure reporters looking for Show-related news do not miss important announcements. Posting to the Online Media Center can also generate coverage through SEMA publications and social media channels. Releases can be submitted at semashow.com/press-release.
  • Host a press conference: Exhibitors announcing a new product, vehicle or service at the SEMA Show can generate additional media interest by hosting a press conference in their booth. Press conference requests can be submitted through the Exhibitor Dashboard.
  • Vehicle Reveal (New for 2026): Exhibitors unveiling a vehicle build can submit a Vehicle Reveal Form through the Exhibitor Dashboard to have their reveal included in a schedule shared with credentialed media.
  • Promote participation on social media: Exhibitors can access free graphics, copy templates, logos and promotional tools––all sized and ready to post––at semashow.com/digital-tools.
  • Create a press release or press kit: In addition to distributing materials in their booths, exhibitors can place physical press kits and news releases in the SEMA Show Media Center, located in Room S219 on the Skybridge between South and Central Halls, at no cost.

Additional exhibitor resources are available in the Exhibitor Service Manual at semashow.com/esm.

Questions about public relations opportunities can be directed to the SEMA Show Public Relations team at pr@sema.org.


The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

Thu, 10/01/2026 - 12:58

By SEMA News Editors

 

Body Armor 4x4

PRO Series II Rear Bumper for '24-'26 Toyota Tacoma

Body Armor 4x4

 

Body Armor 4x4 has introduced the new PRO Series II rear bumper for '24-'26 Toyota Tacoma applications. Featuring a modular design with provisions for optional swing-outs and tire carriers and made with high-strength steel, the Pro Series II provides Tacoma owners with a versatile rear bumper solution built for both daily driving and off-road adventures.

bodyarmor4x4.com

                                         

Eibach

PRO-KIT for '20-'24 Porsche 911 Turbo S

Eibach PRO-KIT Porsche 911 Turbo S

 

Eibach SPECIAL EDITION PRO-KIT springs aims to maintain the factory look and fit of the factory equipment while delivering enhanced performance. By lowering the vehicle’s center of gravity, the springs improve steering response, handling and overall vehicle dynamics while reducing ground clearance and fender gap for a sportier appearance, the manufacturer said. Precision-wound from high-tensile steel alloy and finished with a matte black coating, the springs are engineered to work with factory electronic or standard dampers.

eibach.com

 

FiTech Fuel Injection

Go EFI Vintage 97 EFI Systems

FiTech Vintage 97 EFI Systems

 

FiTech Fuel Injection has released its all-new Go EFI Vintage 97 EFI Systems, bringing modern electronic fuel injection technology to enthusiasts who want the appearance of traditional Stromberg Style 97 bolt pattern multi-carburetor induction while benefiting from modern electronic fuel injection technology, the manufacturer said. Each system features remote ECU architecture, remote IAC, timing control capability, Tri-Sensor technology and a matte black finish for an authentic look.

fitechefi.com

 

TOPDON USA

TC001 Mini Advanced Thermal Imaging Camera

TOPDON USA TC001 Thermal Camera.

 

TOPDON USA, a provider of automotive diagnostic tools, has introduced the TC001 Mini plug-in thermal camera. The TC001 Mini features a native 96×96 infrared sensor and uses patented Thermal Image Super Resolution (TISR) technology to enhance thermal images to a 384×384 resolution. The TC001 Mini is supported by iOS, Android and Windows for flexible and easy plug-in operation, and is compatible with the TopInfrared app and TopView PC software for analysis and reporting, the manufacturer said.

topdon.us

Thu, 10/01/2026 - 07:27

By SEMA News Editors

 

PRI Announces Programming for Motorsports Engineering Symposium at 2026 PRI Show

PRI Show Motorsports Engineering Symposium.

 

PRI has announced the session schedule for the inaugural PRI Motorsports Engineering Symposium, taking place Thursday, December 10, during the 2026 PRI Show at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis. 

To register and learn more about the PRI Show, visit PRI2026.com/Attend.

The PRI Motorsports Engineering Symposium will bring race engineers, motorsports professionals, manufacturers, educators and emerging engineering talent together for technical discussions focused on the challenges shaping modern motorsports. Sessions will examine the engineering challenges that impact on-track performance, from simulation and powertrain development to materials, manufacturing and workforce development. 

The technical sessions will feature perspectives from leaders across motorsports and engineering, including experts from INDYCAR, Purdue University and Motor State Distributing. 

2026 PRI MOTORSPORTS ENGINEERING SYMPOSIUM SCHEDULE (all times Eastern)

10:00 a.m. — Opening Statements 

10:15 a.m. — From Simulation to Track: Closing the Performance Gap 

11:15 a.m. — Powertrain & Thermal Limits: Where Performance Breaks 

12:15 p.m. — Purdue Networking Lunch: Engineering Exchange 

1:30 p.m. — Building the Next Race Engineer: Closing the Talent Gap 

2:30 p.m. — Materials & Manufacturing: Speed to Track 

3:30 p.m. — The Future of Motorsports Engineering 

4:30 p.m. — Closing Remarks 

"The PRI Motorsports Engineering Symposium is designed to bring different areas of motorsports engineering into the same conversation," said PRI Managing Director Doug Bresnahan. "From simulation and powertrain development to materials, manufacturing and developing the next generation of engineers, these are issues that affect the future of the industry. Bringing the right people together to share knowledge and experience is an important part of PRI's commitment to technical education and industry advancement."

"The technical demands of motorsports continue to evolve, and the companies supporting the industry have to evolve with them," said Motor State Distributing Vice President of Marketing Daryl Sampson. "This program creates an opportunity to share knowledge, explore new technologies and connect with the engineers and professionals who are solving these challenges every day." 

"Developing the next generation of motorsports engineers requires more than classroom learning," said Purdue University Director of Motorsports Engineering Chris Finch. "It requires opportunities to connect students and emerging engineers with the people, technologies and challenges shaping the industry. The program provides a valuable forum for that exchange." 

"Engineering decisions are ultimately about finding performance, and that requires bringing together data, technology and experience," said INDYCAR Vice President of Competition and Engineering Mike O'Gara. "Creating a forum where engineers and industry professionals can discuss those challenges and share what they are learning is valuable for the entire motorsports community." 

The PRI Motorsports Engineering Symposium is open to all registered PRI Show attendees. A valid PRI Show badge is required for entry. There are no additional registration requirements or fees to attend. 

For questions about Symposium registration, contact PRI at mail@performanceracing.com or 812-592-7219. 

Register for the 2026 PRI Show  

The 2026 PRI Show takes place December 10-12 at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis, bringing together motorsports professionals from across the globe.  

Register today to connect with more than 1,000 exhibiting companies across more than 370,000 net sq. ft. of exhibit space, explore new products and technologies, attend education sessions, network with industry professionals and experience everything the PRI Show has to offer.  

To register and learn more, visit PRI2026.com/Attend. PRI membership is no longer required to attend.

 

Autobahn Country Club Unveils Expanded North Track

Autobahn Country Club.

 

Autobahn Country Club, the Joliet, Illinois, private motorsports club, has unveiled its newly expanded North Track, part of the facility's "Drive to 2035" long-term development plan.

The $3-million expansion of Autobahn's North Track marks one of the track's most significant investments since opening in 2004, according to track officials.

"When we created Autobahn, the idea was simple but radical: car enthusiasts deserved a community of their own," said Mark Basso, co-founder of Autobahn Country Club. "More than two decades later, this expansion shows that the idea is still evolving. We are enhancing the experience on a track they already know and love while preserving the character of the original circuit and staying true to what makes this community so special."

The expansion adds approximately half a mile of new track, featuring a 21-ft. elevation change, an 11% grade and a technical series of esses. The longest North Track configuration will now measure 1.5 miles with 12 turns, compared with the original nine-turn circuit. New connection points also allow the North Track to be driven in five distinct configurations, bringing Autobahn's total road-course configurations to 11.

The new track was designed by Tilke Engineers and Architects, the international firm behind Circuit of The Americas in Austin, Texas, Yas Marina Circuit in Abu Dhabi, and the Bahrain International Circuit.

The North Track expansion is the first major project within Drive to 2035, Autobahn's broader vision to evolve its 330-acre campus and enhance the member and guest experience for years to come, track officials said, building on more than two decades of operational experience that has transformed Autobahn from a private road-course concept into a comprehensive automotive destination.

Autobahn is home to more than 560 members and a Member Racing Series that hosts 51 car races annually across open wheel, prototype and GT classes. Beyond its North and South road courses, the campus includes Kart Circuit Autobahn, the Autobahn Driver Academy powered by Toyota, Teen Driver Academy powered by Toyota, the Toyota TRD Pro Off-Road Experience Center, autocross, a 3-acre skid pad, corporate and group programs as well as hospitality experiences.

The new North Track will be unveiled at a special event on October 7 and will officially open during Autobahn's OktoberFast weekend, October 16–18.

For more information, visit autobahncc.com.

 

Image courtesy of Autobahn Country Club.

Thu, 10/01/2026 - 06:43

Barely Disguised: All-Electric '27 Porsche Boxster

Electric Porsche Boxster testing on track.

 

It's been nearly five years since the first sighting of the highly anticipated Porsche 718 Electric, which is due to launch in very late 2026 for the '27 model year. Codenamed 983, the zero-emission sports car has now been spotted again testing on the Nürburgring for the first time without camouflage.

The black prototype in these pictures is the Boxster. Up front, we can see a variety of active cooling slats inspired by those of the 992.2-phase 911 Carrera GTS and 911 Turbo S. Bang in the center of the front bumper, Porsche integrated the radar sensor that makes adaptive cruise control possible. The active flaps are dual-purpose units that manage cooling and aerodynamic efficiency. While stickers may attempt to disguise the front lights, the four-point DRL signature is evident.

Equipped with stylish dual-spoke black alloys that frame steel brakes, the 718 Boxster Electric prototype features a center-mounted charge door out back. The charging flap is located between the rear license plate and the full-width light bar that connects the slim taillights.

Electric Porsche Boxster testing on track.

 

From the rear, we also notice that Porsche went for a nearly flat underbody to improve aerodynamics. Based on a 718-specific derivative of the Premium Platform Electric, the all-new 718 will surely launch with an 800-volt architecture and two drivetrain configurations.

The standard layout should be a rear-mounted electric drive unit, whereas the higher-performance specifications are believed to adopt dual-motor setups. Three or more would be overkill for this application, especially when you remember that its high-voltage battery weighs a lot more than a full tank of gasoline.

Prospective customers will further be presented with a techy interior that could offer an optional passenger-side touchscreen. At least one steering column-mounted paddle is certain to happen, although we look forward to a couple of paddles.

Electric Porsche Boxster testing on track.

 

In lesser Porsche battery-electric vehicles, the left and right paddles increase and decrease the level of recuperation. But in the Taycan Turbo GT, the right paddle activates a performance mode that provides a temporary power boost.

Due to packaging constraints, the T-shaped battery of the 718 Electric Boxster and 718 Electric Cayman isn't likely to match that of the Taycan. Originally intended to be electric-only models, the 983-series 718 Boxster and 718 Cayman will also get internal-combustion options.

Porsche quietly confirmed this change of heart during the latest investor call. Because the PPE Sport architecture of the 983 wasn't developed with internal combustion in mind, it presently lacks the structural space for a six-pot boxer, a transmission, the fuel tank and the exhaust system.

Engineers are believed to be working on a new structural floor section that bolts perfectly into the mounting points of the full-electric platform, restoring the rigidity lost by removing the load-bearing battery pack. In any case, these internal-combustion 983s are certain to be priced higher than electric 983 models.

 

From Track to Road: The Mercedes-AMG GT Black Series

Mercedes-AMG GT Black Series on track.

 

The future Mercedes-AMG GT Black Series is taking on an increasingly concrete form. Compared to the first prototypes, a great deal has changed with this high-performance model. While the early vehicles still bore a strong visual resemblance to hand-built GT3 racing cars, the current prototype already looks much closer to a production car developed for public roads.

Refined touches have been made practically all around the vehicle. The front, sides and rear feature numerous changes. At the front, the revised headlights are particularly striking. The rear lights now also feature a design that appears ready for series production.

Mercedes-AMG GT Black Series on track.

 

AMG seems to have carried out particularly extensive work on the rear. The bumper, side skirts and the entire area around the diffuser have been modified compared to the first test vehicles. At the same time, the active rear spoiler has grown significantly and is therefore likely to play an important role not only visually but also aerodynamically. Another interesting new feature can be found on the rear window: a small fin is visible there for the first time. The doors and side windows have also been modified during the course of development.

Another interesting feature is the fuel filler flap on the passenger side, near the B-pillar. On earlier prototypes, this design still looked heavily inspired by motor racing. On the current prototype, it now gives a much more production-ready impression.

Mercedes-AMG GT Black Series

 

There is little doubt that AMG will not compromise on maximum performance with the upcoming Black Series. The numerous aerodynamic details and the visible links to motorsport suggest that the model will once again bring plenty of motorsport DNA to the road.

At the same time, the current stage of development makes it clear that AMG is evidently in an advanced phase of testing. The upcoming Black Series could therefore not only be a particularly radical model in terms of its appearance, but also set new standards in terms of driving dynamics. A world premiere is currently expected in early 2027. Until then, however, the Black Series is likely to complete a few more laps as a prototype––presumably with less and less camouflage.

 

Story and photos by Andreas Conradt, Automedia

Tue, 09/29/2026 - 14:19

 By SEMA News Editors

SEMA Battle of the Builders details.

 

Think your 2026 SEMA Show build has what it takes to stand among the industry's best? Submit it for the 2026 SEMA Battle of the Builders Presented by Mothers High Performance Car Care and put your craftsmanship, creativity and innovation in the spotlight at the SEMA Show. The competition is open for 2026, and builders across the automotive and motorcycle worlds are invited to enter. Builders may enter while working to secure a spot for their vehicle at the 2026 SEMA Show, but the vehicle must have a feature vehicle space or booth space secured by October 16, 2026, to continue in the Battle of the Builders competition. Enter at semabotb.com.

Now in its 13th year, the SEMA Battle of the Builders Presented by Mothers High Performance Car Care has become a proving ground for custom vehicle builders exhibiting at the SEMA Show. For 2026, the competition is expanding beyond four wheels with the debut of the SEMA Battle of the Builders: Bike Builder Shootout, creating a new opportunity for custom motorcycle builders to earn industry recognition on the SEMA Show stage. Entries will be evaluated separately by motorcycle industry judges based on craftsmanship, design innovation and overall execution, with entries advancing through the competition until one builder is ultimately named the overall Bike Builder champion.

The Bike Builder Shootout joins the program's four core automotive competition classes: Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and BFGoodrich Young Guns. As in years past, winners from these four classes will advance through the competition, with one ultimately named overall Battle of the Builders champion.

 

Supporting the Next Generation of Builders With the BFGoodrich Young Guns

SEMA Battle of the Builders Top 12 from 2025.

 

 

Builders age 29 and younger can enter the BFGoodrich Young Guns category, which continues to provide emerging talent with increased visibility and opportunities to compete alongside some of the industry's most respected names.

If you have a 2026 SEMA Show build, you can enter the Battle of the Builders competition while working to secure its Show placement. The BOTB operations team will review applications and verify the vehicle's status for displaying at the 2026 SEMA Show. To continue in the competition, the vehicle's feature vehicle space or booth space must be secured by October 16, 2026.

If you have already secured a spot on the 2026 SEMA Show floor for your build, you can enter now at semabotb.com.

Enter the 2026 SEMA Battle of the Builders Presented by Mothers High Performance Car Care today.

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

 

Note: Battle of the Builders entrants may enter while working to secure their vehicle's placement at the SEMA Show. However, the vehicle must have its feature vehicle space or booth space secured by October 16, 2026, to continue in the 2026 BOTB competition. Applying for the Battle of the Builders does not grant a vehicle a spot at the 2026 SEMA Show.

 

To apply for a feature vehicle space at the 2026 SEMA Show, a SEMA Show exhibiting company must sponsor the space. Once sponsorship has been secured, builders can apply for a feature vehicle space here. See the feature vehicle rules and regulations for additional information. Questions about applying for a feature vehicle space can be directed to Maurice O'Connell at mauriceo@sema.org.

 

Tue, 09/29/2026 - 13:16

By SEMA News Editors

SEMA MPMC MTC

 

Motorsports brands have until Friday, October 2, to register for the MPMC Media Trade Conference (MTC), the industry's premier media networking event. Set for February 2-4, 2027, at the Embassy Suites by Hilton Orlando-International Drive Convention Center in Orlando, Florida, the event marks 30 years of connecting manufacturers with influential media professionals through its  face-to-face meeting format. Register or learn more about the MPMC MTC.

 

Why Register for the 2027 MPMC Media Trade Conference? 

The MPMC Media Trade Conference gives motorsports manufacturers three days of focused, face-to-face meetings with journalists, editors, broadcasters, podcasters, photographers and content creators covering the automotive aftermarket. Manufacturers can use these meetings to introduce new products, pitch feature ideas, discuss upcoming launches and build relationships that can lead to coverage throughout the year.

 

What Is the Setup Process for MPMC MTC Manufacturers?

Each registered manufacturer receives a private hotel suite at the Embassy Suites to use as its dedicated meeting space. No complicated booth setup is required. Brands simply bring the products, samples and marketing materials they want to share with media. The suite provides a comfortable setting for focused conversations and product discussions.

 

How Brands Benefit in Just Three Days

In addition to securing up to 42 scheduled media meetings, the conference provides opportunities to connect with media and industry peers during daily lunches, networking breaks and an industry reception. These informal settings make it easy to continue conversations, meet additional contacts and strengthen relationships outside of scheduled meetings.

 

Why Is Attending This Event in 2027 Important?

As motorsports enthusiasts increasingly consume information through digital media, video channels, podcasts and social platforms, securing coverage has become more important than ever. The Media Trade Conference gives motorsports brands direct access to the storytellers who can showcase their products, highlight company milestones and generate awareness before, during and after the 2027 racing season, helping brands stay top-of-mind with consumers and industry professionals alike.  

To learn more and to register, visit mediatradeconference.com. 

 

30th Anniversary MPMC Media Trade Conference
February 2-4, 2027
Embassy Suites by Hilton Orlando-International Drive Convention Center
8978 International Dr., Orlando, FL 32819
mediatradeconference.com

 

Tue, 09/29/2026 - 12:30

By SEMA News Editors

SEMA Light Truck Market Snapshot

 

The light-truck segment has become a dominant force in the U.S. automotive landscape, extending well beyond traditional pickups. Pickups, SUVs, CUVs and vans now account for nearly two-thirds of vehicles on the road, and more than 80% of new-vehicle sales come from these segments. And that continued shift is creating a broad range of opportunities for the specialty-equipment industry.

According to the SEMA Light-Truck Snapshot, pickups remain a significant part of the market, representing about 20% of vehicles on the road. More than $15 billion is spent annually to accessorize and modify pickups, which account for about 30% of the overall specialty-parts market. At the same time, the segment is diversifying as new midsize and small pickups introduce additional platforms for accessories and utility products.

SUVs continue to offer significant opportunities, particularly as automakers expand their off-road-focused offerings in response to consumer demand. The Jeep Wrangler remains one of the most modified vehicles on the road, while the Ford Bronco has continued to gain sales.

CUVs have emerged as another major opportunity. They account for about half of new-vehicle sales and more than 30% of vehicles on the road. Their growing association with outdoor recreation, utility and rugged capability has helped drive CUV accessory sales to 16% of the market.

With more than $30 billion spent each year on accessories and modifications for light trucks, the segment represents a substantial and growing market for specialty-equipment businesses.

The full report goes much further. The new SEMA Light-Truck Snapshot provides a deeper look at the trends, vehicle segments and opportunities shaping this market.

Download the full SEMA Light-Truck Snapshot report for a closer look at the data and findings.