By SEMA News Editors

 

The 2026 SEMA Show, November 3-6 in Las Vegas, will once again bring together the global automotive aftermarket for four days of innovation, education, networking and business opportunities. Alongside thousands of exhibitors and product debuts, attendees will have access to a wide range of activations and featured experiences throughout the SEMA Show campus.

 

From industry-leading competitions and educational programming to art exhibits, livestream coverage and emerging vehicle technologies, the following activations are among the highlights planned for this year's SEMA Show. 

 

Don't wait––register today to secure your badge for the SEMA Show and experience the automotive aftermarket's biggest week in person.

 

 

 

2026 SEMA Show Features and Activations

 

Show-Stopping Builds

 

From the Toyo Tires Treadpass to hundreds of booth and feature vehicles across the campus, the creativity and craftsmanship set for display this year will inspire and impress any automotive aftermarket enthusiast.

 

SEMA Battle of the Builders Presented by Mothers Polish

 

Now in its 13th year, the famed SEMA Battle of the Builders Presented by Mothers Polish competition continues to stand as the automotive aftermarket's premier platform for custom builders exhibiting at the SEMA Show.

 

New for 2026: The SEMA Battle of the Builders will expand to include motorcycles, introducing an additional set of awards recognizing the Top 3 standout bike builders and an overall motorcycle champion with the new SEMA Battle of the Builders: Bike Builder Shootout category.

 

For 2026, the competition will again feature its four core automotive competition classes: Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and BFGoodrich Young Guns.

 

Class winners will advance through the competition, with one ultimately named overall Battle of the Builders champion.

 

Get the complete details.

 

View on the floorplan.

 

SEMA Education

 

SEMA Education offers Showgoers a dynamic experience that complements the high-energy learning environment found throughout the Show floor. Attendees can develop new skills, connect with industry leaders and gain practical business insights through sessions covering emerging trends, technical advancements, workforce development and business growth strategies.

 

Attendees can reserve a spot in one of dozens of educational sessions through the Registration Resource Center after registering.

 

Add Education sessions to your badge during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center. 

 

SEMA Collision Repair Stage

 

The SEMA Collision Repair Stage will serve as a hub for industry engagement, bringing together collision-repair professionals for education, discussion and networking throughout the SEMA Show.

 

Through dedicated programming from the Inter-Industry Conference on Auto Collision Repair (I-CAR) and the Society of Collision Repair Specialists (SCRS), attendees can participate in collision-repair-focused educational sessions and special industry events designed to address the latest trends, technologies and business challenges facing the collision-repair market. The stage offers valuable opportunities to learn from industry experts, gain practical insights and connect with peers across the collision-repair community.

 

View on the floorplan.

 

SEMA FutureTech Studio

 

The SEMA FutureTech Studio is a real-world reflection of today's advancements and opportunities available to aftermarket businesses.

 

Located in booth #24401, this featured exhibit brings together experts and cutting-edge technologies from across the mobility landscape, with innovations in alternative fuels, electric vehicle (EV) and powertrain development, advanced manufacturing and advanced vehicle safety systems.

 

View on the floorplan.

 

New Products Showcase

 

The New Products Showcase is the world's largest display of new automotive aftermarket products and remains one of the top destinations for buyers and media at the SEMA Show.

 

Featuring thousands of newly introduced products from across the industry, the Showcase offers attendees a firsthand look at the innovations shaping the future of the automotive aftermarket, returning to the Lower South Hall near the main registration.

 

View on the floorplan.

 

PRO Cup Challenge

 

Organized by the SEMA Professional Restylers Organization (PRO), the PRO Cup Challenge celebrates creativity, craftsmanship and innovation within the restyling industry while demonstrating the value of dealer-ready accessory packages.

 

Finalists are challenged to design an accessory package for a new-model vehicle that appeals to a broad audience while meeting real-world dealership requirements. Entries are evaluated on marketability, ease of reproduction, creativity and profitability, while attendees also have the opportunity to vote for their favorite build through the People's Choice Award.

 

Get the complete details.

 

View on the floorplan.

 

Global Tire Expo-Powered by TIA

 

Sponsored by the Tire Industry Association (TIA), the Global Tire Expo serves as a comprehensive showcase for the tire industry, featuring the latest products, technologies and services from leading manufacturers and suppliers. The exhibit attracts tire dealers, retailers, distributors and automotive professionals from around the world while providing valuable opportunities for networking and business development.

 

SEMA Industry Honors

 

One night. One stage. Celebrating the people and stories driving our industry forward––only at the 2026 SEMA Industry Honors in Las Vegas.

 

On Thursday, November 5, the 2026 SEMA Industry Honors takes over the BleauLive Theater at Fontainebleau Las Vegas for an unforgettable evening celebrating the people, companies and innovators driving the specialty-equipment industry forward. From SEMA Content Creator of the Year to SEMA Person of the Year and other prestigious honors, this is the industry's premier night of recognition.

 

Get the complete details.

 

Purchase tickets during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center. 

 

SEMA Show Kickoff Breakfast

 

A longstanding SEMA Show tradition, the Kickoff Breakfast brings together the aftermarket community before the Show officially opens. The event celebrates the innovators and entrepreneurs driving the industry forward and includes the presentation of the New Product Showcase Awards, Manufacturer of the Year and Channel Partner of the Year honors.

 

Set for Tuesday, November 3, at 7:00 a.m. local time, tickets are available for purchase during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center. 

 

SEMA Live

 

The SEMA Show opens its doors to a worldwide audience, for the third year in a row, via a livestream available on YouTube and Facebook. Throughout Show week, SEMA Live is set to feature 31 hours of up-close SEMA Show coverage across four days.

 

Attendees can see how it all comes together in person at the SEMA Live Studio in its Central Hall location, Booth #20341.

 

View on the floorplan.

 

SEMA Gear

 

Visit any of the SEMA Gear locations throughout the Show floor to purchase the official branded apparel and merchandise for the SEMA Show. Hurry, as these limited edition and collector items can sell out quickly. Search "SEMA Gear" at SEMAShow.com/floorplan and on the SEMA Show app to see all locations available, or click below.

 

View on the floorplan.

 

Featured SEMA Show Artist Larry Chen

 

Photographer Larry Chen, pictured above, has spent two decades documenting the people, vehicles and moments that define automotive culture. As the Featured SEMA Show Artist, Chen's photography will be incorporated throughout the Show's visual identity, appearing in signage, marketing materials and special installations. Chen is the first photographer selected as Featured SEMA Show Artist and the fifth creative to receive the honor since the program's inception.
 

 

Art Walk

 

Get immersed in automotive lifestyle and culture at the SEMA Show Art Walk, where some of the industry's premier artists will showcase their latest creations and celebrate the creativity that drives car culture.

 

Keep an eye on SEMA News for additional updates, announcements and programs set for the 2026 SEMA Show.

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.  

 

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.  

From the SEMA Washington, D.C., office

 

The U.S. Environmental Protection Agency (EPA) has issued a groundbreaking advisory opinion that states that a SEMA Certified-Emissions certification qualifies as a reasonable basis under the Tampering Policy and companies can rely on this certificate to demonstrate compliance. With this formal recognition, the EPA is establishing a regulatory pathway allowing for 49-state sales (excluding California and reestablishing the federal government's leadership on clean-air issues.

 

"Today, the EPA has verified what SEMA for years has told regulators at the state and federal levels: that the automotive aftermarket industry has a precise mechanism to support emissions testing compliance with federal laws, and it's called SEMA Certified-Emissions," said SEMA CEO Mike Spagnola. "This EPA recognition of the SEMA Certified-Emissions program is nothing short of a pioneering action by the federal government to utilize private-public partnerships in service to industry regulatory compliance efforts. We're beyond pleased to continue to provide this service to aftermarket businesses so they can bring their innovative products to the market, and with a renewed certainty that our nation's clean-air laws are being followed."

 

"Americans should not be forced to solely rely on California to certify aftermarket products. Starting today, Americans can trust that products certified by SEMA meet federal requirements and can be used to repair vehicles," said EPA Administrator Lee Zeldin. "President Trump's commitment to reviving the American auto industry has been unwavering and has already yielded hundreds of billions in new investments, supported American jobs and expanded consumer choice. With the aftermarket sector being a key piece of the industry, EPA is proud to deliver on the president's agenda for the small businesses producing aftermarket parts and on behalf of the Americans who purchase those parts."  

 

The EPA's action directly responds to a June 29 presidential memorandum by President Trump that encouraged the agency to "expeditiously consider, and act on any requests from organizations capable of testing aftermarket parts for conformance with the CAA," to ensure compliance with the requirements of the Clean Air Act and other relevant EPA regulations.

 

• This is a significant win for the automotive aftermarket, an economically significant industry made up primarily of small businesses that design and manufacture innovative, American-made, emissions law-compliant products that enhance the performance of cars and trucks across the globe.

 

The SEMA Certified-Emissions program is the product of years of heavy investment and development by SEMA through its SEMA Garage program. The envisioned purpose of SEMA Certified-Emissions was to create a robust, sustainable and practical pathway to Clean Air Act emissions compliance under federal law. As a result of this work, the SEMA Garage is now the automotive industry's foremost venue for showing a documented, reasonable basis for aftermarket products having no adverse impact on emissions.

 

In the last decade, previous administrations' EPAs have ceded authority to California, enabling the state to serve as a de facto national regulator and require manufacturers to obtain California Air Resource Board (CARB) Executive Orders (EOs) to sell anywhere in the country.  EPA's recognition of the SEMA Certified-Emissions program verifies a transparent, data-driven process to serve as an affordable, accelerated pathway for aftermarket companies to follow. It offers much-needed certainty for aftermarket businesses, particularly with regards to products that meet federal standards (i.e., internal combustion engine products).

 

Additionally, recognition of the SEMA Certified-Emissions program rebalances EPA authority over Clean Air Act emissions compliance and provides manufacturers, retailers and consumers with a viable, nationally recognized option for illustrating compliance. In particular, aftermarket businesses gain much-needed certainty, including those whose products where California has not provided a clear path to compliance.

 

SEMA thanks President Trump, EPA Administrator Zeldin and the entire team at EPA for their leadership and unyielding push to re-balance our nation's environmental goals so that the ability of American businesses to thrive is never hindered.

 

What the Aftermarket Industry Is Saying

 

BluePrint Engines Founder Norris Marshall: "The level of investment of resources and expertise that SEMA has made in its SEMA Certified-Emissions program really stands out as an asset for businesses like BluePrint Engines; it enables us to focus on bringing superior products to market by knowing that SEMA matches our expertise and experience with their rigorous attention to quality, in federal emissions compliance. Our industry's products deserve to reach our customers in a timely manner, and the SEMA Certified-Emissions program is an important tool for providing the necessary documentation that the EPA expects, with the rigor that the American people deserve."

 

Holley Performance Vice President Aaron Stewart: "Holley is committed to performance, quality and responsible business practices, including ensuring our products support emissions compliance and help consumers operate their vehicles legally and responsibly. The SEMA Certified-Emissions program provides an important and credible pathway for evaluating products against applicable emissions standards. It gives Holley confidence that our products are reviewed with compliance in mind and gives our customers confidence in the products they choose. We appreciate SEMA Garage's role in supporting responsible emissions compliance across the performance aftermarket industry. The program is important to Holley's business, our customers and the long-term credibility of the industry."

 

VMP Performance President Justin Starkey: "VMP Performance has been using SEMA Garage for emissions compliance since its inception in 2015; we were actually the Garage's first customer. We've poured hundreds of thousands of dollars into emissions testing and compliance. SEMA exhibiting leadership in this area is critical to the industry's long-term success and we finally have an alternative to the CARB EO process."

 

Magnuson Superchargers CEO Kim Pendergast: "Magnuson Superchargers has filed for CARB EOs since the beginning. Jerry Magnuson, the founder and owner at the time, did it simply because he believed it was the right thing to do. He always said, 'One day everyone will follow the EO process and we will already be there.' When SEMA started their Certified program for emissions, Magnuson decided to use SEMA, even though we already had the internal capabilities; we liked the transparency of a third-party's validation. We hoped other members would sign on so we would all see the benefit of using the same system at the federal and state levels. That's happening now. I hope more SEMA members will join SEMA Certified-Emissions. It helps all of us."

 

JASPER Engines & Transmissions Group Leader Brad Boeglin: "JASPER utilizes the SEMA Certified-Emissions program to support identification of worst‑case vehicle and engine configurations, and to ensure our emissions testing strategy and documentation align with EPA reasonable‑basis requirements. SEMA's technical review serves as an independent third‑party validation of our emissions documentation and testing, reducing inconsistencies, rework and delays. Overall, the SEMA Certified-Emissions program allows us to launch compliant products sooner while protecting both JASPER and our customers."

 

BD Diesel Director of Product Development Jeff Harris: "When our industry demanded greater focus on emissions compliance and testing, the SEMA Garage stepped up as a great partner for both consulting and achieving compliance with our product. SEMA has helped guide our company's emissions compliance statement as well as providing a third-party review process, enabling quicker compliance turnaround than traditional methods. The team at the SEMA Garage Compliance Center is always eager to help, and it is refreshing to have a point of contact that is readily available to help on our projects."

 

Background
 

• The EPA is tasked with ensuring compliance with federal law as established by the Clean Air Act. Such action is guided by the EPA's Office of Enforcement and Compliance Assurance; among the areas this office is involved is engine tampering and aftermarket defeat devices. Violators are subject to significant civil penalties and even criminal prosecution, with the potential for prison terms.
   
• Under EPA's Tampering Policy, the agency typically does not take enforcement action for conduct that might be a violation of section 203(a)(3) of the Clean Air Act if the person engaging in the conduct has a documented "reasonable basis" to conclude that the conduct (or, where the conduct in question is the manufacturing or sale of a part or component, the installation and use of that part or component) does not and will not adversely affect emissions.
   
• SEMA Certified-Emissions is not a blank check to use a certified product in any way imaginable. Instead, SEMA Certified-Emissions products and components are tested and authorized for specific makes, models, model year and engine configurations, providing a path to emissions compliance for companies and cleaner air for our communities.
   
• The SEMA Certified-Emissions program maintains a centralized, transparent database of compliant products. This publicly searchable database adds to manufacturers', retailers', consumers' and federal stakeholders' confidence in the integrity of our nation's emissions standards.
   
• The SEMA Certified-Emissions program allows sales in 49 states; California sales still require a valid EO from CARB.  Nonetheless, EPA's recognition of SEMA Certified-Emissions provides a new path to 49-state legal sales and allows CARB to return to its historic role serving the California market.

 

For more information, visit semagarage.com.

 

Image courtesy of Shutterstock | Just Dance

By Ashley Reyes

 

Open exclusively to automotive restylers, the 2026 SEMA PRO Cup Challenge will feature up to six automotive restyling shops vying for top honors in the coveted competition. Applications are open now at www.semapcc.com.

 

Culminating at the SEMA Show in Las Vegas, November 3-6, the PRO Cup Challenge is not about creating one-time builds; it's about building repeatable accessory packages for new model vehicles within real-world constraints on time and budget. Skills, creativity and business acumen all weigh heavily in the competition, with the goal of conveying to fellow restylers, dealers and accessory manufacturers the benefits of offering scalable packages that appeal to mass audiences.

 

"Since the competition debuted in 2019, the PRO Cup Challenge has provided dozens of automotive restyling shops with added exposure," said PRO Council Director Denise Waddingham. "We look forward to providing a platform for automotive restyling shops to take their businesses to the next level."

 

Six competitors will be selected to design and build an accessory package that takes less than 50 hours to install and costs no more than $14,500. Competitors will receive feature vehicle placement in the West Hall PRO booth during the week of the SEMA Show. 

 

At the Show, a panel of industry expert judges will select the PRO Cup Challenge winner based on vehicle marketability, ease of reproduction, creativity and profitability. Showgoers can also vote for their favorite build, recognizing it with the People's Choice Award. The competition will culminate on Wednesday, where the winner of both Awards will be announced at the PRO Booth Happy Hour.

 

Ready to Show What Sells?  

 

If you're ready to showcase your expertise, grow your brand, and compete alongside the best in the restyling industry, apply for the PRO Cup Challenge by Friday, July 25 at www.semapcc.com.

From the SEMA Washington, D.C., office

 

SEMA Business Members on July 8 are invited to participate in an upcoming free webinar sponsored by the Small Business Legislative Council focused on Extended Producer Responsibility (EPR) laws and what small businesses need to know to prepare for compliance.

 

Register here for Extended Producer Responsibility Laws: What Small Businesses Need to Know, which will take place on Wednesday, July 8, at 1:00 p.m. EDT.

 

The one-hour webinar will provide a comprehensive briefing on the rapidly evolving landscape of EPR laws, which shift the financial and operational responsibility for end-of-life packaging management from municipalities and taxpayers to the producers that use packaging.

 

The presentation will cover how EPR compliance works, including the role of Producer Responsibility Organizations, also known as PROs, and provide a state-by-state overview of enacted laws, covered materials, key compliance deadlines and litigation updates. Speakers will also discuss who qualifies as a "producer" under these laws, including tiered liability hierarchies and small producer exemptions.

 

The webinar will feature expertise from James Collins and Matthew E. Morgan, both from law firm Barnes & Thornburg.

 

For more information, contact SEMA Senior Director for State Government Affairs Christian Robinson at christianr@sema.org.

 

Image courtesy of Shutterstock | Madrolly

From the SEMA Washington, D.C., office

 

SEMA Business Members on July 8 are invited to participate in an upcoming free webinar sponsored by the Small Business Legislative Council focused on Extended Producer Responsibility (EPR) laws and what small businesses need to know to prepare for compliance.

 

Register here for Extended Producer Responsibility Laws: What Small Businesses Need to Know, which will take place on Wednesday, July 8, at 1:00 p.m. EDT.

 

The one-hour webinar will provide a comprehensive briefing on the rapidly evolving landscape of EPR laws, which shift the financial and operational responsibility for end-of-life packaging management from municipalities and taxpayers to the producers that use packaging.

 

The presentation will cover how EPR compliance works, including the role of Producer Responsibility Organizations, also known as PROs, and provide a state-by-state overview of enacted laws, covered materials, key compliance deadlines and litigation updates. Speakers will also discuss who qualifies as a "producer" under these laws, including tiered liability hierarchies and small producer exemptions.

 

The webinar will feature expertise from James Collins and Matthew E. Morgan, both from law firm Barnes & Thornburg.

 

For more information, contact SEMA Senior Director for State Government Affairs Christian Robinson at christianr@sema.org.

 

Image courtesy of Shutterstock | Madrolly

By Ashley Reyes

 

The SEMA Hot Rod Industry Alliance (HRIA) is hosting its Education Days Program at the Goodguys Summit Racing Nationals in Columbus, Ohio, giving attendees the opportunity to learn directly from top manufacturers in the hot-rod market.

 

Taking place Friday, July 10, and Saturday, July 11, the program will help hot-rod builders, professionals and enthusiasts sharpen their knowledge of product selection and installation, and learn best practices for building a hot rod.

 

Seven free seminars will take place during the two-day program, with all sessions open to Goodguys Summit Racing attendees. The sessions will take place at the Celeste Center at the Ohio Expo Center, and registration is not required.

 

Seminar Schedule

 

Friday, July 10

• 11:15 a.m.–12:00 p.m.: ZyCoat "ZyClear Family of Technology Outperforms Ceramic Coatings"
• 12:15 p.m.–1:00 p.m.: Vintage Air "Basics of Performance Aftermarket Air Conditioning"
• 1:15 p.m.–2:00 p.m.: PerTronix "Upgrading Your Ignition with the Pertronix Ignitor"

 

Saturday, July 11

• 10:15 a.m.–11:00 a.m.: Dakota Digital "Gauges and Integration Systems: Features, Options and Installation Basics"
• 11:15 a.m.–12:00 p.m.: TMI Products "More Than Horsepower: Building a Car You'll Love to Drive"
• 12:15 p.m.–1:00 p.m.: IDIDT "Steering Columns Explained: Options, Fit and Function"
• 1:15 p.m.–2:00 p.m.: HRIA and GoodGuys Panel Discussion

All times EDT

 

Don't miss your chance to grow your hot rod knowledge and learn from the best in the business. Join HRIA Education Days or learn more at sema.org/hria-education-days.

By Ashley Reyes

 

SEMA has opened nominations for its 2026 Council and Network Awards at www.sema.org/cn-awards.

 

The council and network awards are presented to individuals and companies that have made outstanding contributions to their distinct market segments and professional communities during the past year. Deserving candidates include members whose leadership, innovation, dedication and service are moving the automotive aftermarket forward.  

 

"Across SEMA's nine councils and networks are members whose contributions are not only helping the industry grow, but are vital to its continued success," said SEMA Senior Director of Member Engagement Marcy Yanus. "We encourage members to nominate those that have had a measurable impact within their community."  

 

Unlike broader industry awards, council and network awards recognize those who are leading progress within their specialized segments. Nominees can include businesses that demonstrate exceptional ethics and service, volunteers and mentors who positively influence those around them, or individuals making a significant impact within their business.

 

To be considered, the candidate must be an active member of the council or network on which the award will be presented. Award recipients will be recognized during each group's events at the 2026 SEMA Show, taking place November 3-6 in Las Vegas.

 

If you know a council or network member that continues to drive innovation and measurable impact and deserves to be recognized, nominate them today at www.sema.org/cn-awards.  

 

Nominations are open for:

 

• Automotive Restoration Market Organization (ARMO): Business of the Year, Person of the Year
• Emerging Trends & Technology Network (ETTN): Engineer of the Year
• Future Leaders Network (FLN): Professional of the Year Award, Vanguard Award
• Hot Rod Industry Alliance (HRIA): Business of the Year, Hall of Fame, Industry Recognition Award
• Professional Restylers Organization (PRO): Jim Borré Lifetime Achievement Award, Nat Danas Person of the Year, Restyler of the Year
• SEMA Businesswomen's Network (SBN): Member Impact Award, #SheIsSEMA Woman of the Year Award
• Truck & Off-Road Industry Alliance (TORA): Hall of Fame, Jessi Combs Ambassador Award, Retailer of the Year
• Wheel, Tire, Suspension & Brake Council (WTSBC): Business of the Year, Hall of Fame, Person of the Year

 

Visit sema.org/cn-awards for more information.

By SEMA News Editors

 

Hemmings Launches Giveaway for One-of-One Trail 70 Minibike

 

Hemmings, the online collector car marketplace, is launching the "Hemmings Stay Gold Sweepstakes," a giveaway offering one winner the opportunity to own a custom-built Trail 70 Minibike.

 

Built from the ground up in the Hemmings Garage in Bennington, Vermont, the minibike, dubbed "Stay Gold," is the product of countless hours from Shop Manager Junior Nevison, Technical Editor Terry McGean and the Hemmings Garage team.

 

The project began after the crew restored a family heirloom '70 Honda CT-70 and rediscovered the charm of the minibike that introduced generations of enthusiasts to riding and wrenching. Inspired by the ability to source nearly every component new, the team set out to create something that honored the CT-70's legacy while pushing its design in a new direction.

 

Using all-new parts from Bart Moto Co., the Hemmings crew designed and assembled the custom machine before partnering with renowned painter Travis "Tuki" Hess, whose signature metal flake artwork gave Stay Gold its unmistakable personality. From concept to completion, Stay Gold showcases the dedication, craftsmanship and countless hours invested by the Hemmings Garage team, as told in a video on Hemmings' YouTube Channel.

 

"Stay Gold represents everything we love about this hobby," said Jonathan Shaw, president of Hemmings. "It's creative, personal and deeply rooted in the memories that first sparked our passion for cars and motorcycles. Projects like this remind us that collector culture today should preserve the past and balance that with inspiring the next generation of enthusiasts to build, create and make memories of their own." 

 

To bring the vision to life, Hemmings partnered with Hess of Kolor by Tuki Kustom Auto Paint. Widely respected throughout the drag racing and custom automotive communities, Hess is known for his intricate metal flake paintwork and period-inspired designs, Hemmings said. For Stay Gold, he applied his signature artistry across the frame, fenders and headlamp nacelle, creating a finish that captures the bold spirit of '70s custom culture while remaining unmistakably original.

 

Every component was selected to complement the custom paint scheme and create a machine that feels equally at home on display or on the road. 

 

Features include:

• 125cc engine with high-lift cam and manual four-speed gearbox
• Nibbi 24mm carburetor
• Wide-body frame with 5.5L fuel tank
• Adjustable inverted aluminum front forks
• One-piece aluminum 12-in. wheels
• Coker Classic whitewall tires
• Chrome drag-pipe exhaust
• Hydraulic front disc brake and rear drum brake
• Stretched aluminum swingarm
• Digital speedometer cluster
• Custom gold metal flake diamond-stitched seat hand-sewn by Hemmings Shop Manager Junior Nevison

 

The "Stay Gold Sweepstakes" is now open and runs through August 20. One winner will take home the custom-built machine.

 

For more information and complete rules, visit hmn.com/staygold.

 

Image courtesy of Hemmings

 

Toy Story 5-Inspired Porsche 911 Trio Leads to $3 Million Donation

 

Three one-of-one Porsche 911 models customized to embody the spirit of Toy Story characters Woody, Buzz Lightyear and Jessie debuted at the red-carpet World Premiere of Toy Story 5.

 

Now, those same vehicles are generating a real-world story of giving. The intended buyer has committed to donate $3 million, with $1 million designated for each of the following non-profit organizations: Big Brothers Big Sisters of America, the American Red Cross and Starlight Children's Foundation. The Porsche collector and philanthropist would like to remain anonymous.

 

"When we first learned about the project--the incredible cars and the work these charities do for children and families--we knew it was a natural fit," says the anonymous buyer. "Our passion for unique Porsches and giving back runs as deep as our love of Woody, Buzz Lightyear, Jessie, and the rest of the Toy Story 5 characters. Seeing the teams at Porsche and Pixar come together with their creativity and resources to bless and inspire others is something that is easy to get behind, matching our resources with theirs to expand the potential impact. It truly hits on all cylinders for us, and we hope it inspires others to do the same."

 

The vehicles were extensively customized by Porsche's Sonderwunsch "special wishes" department in collaboration with Disney and Pixar.

 

"This collaboration was always about more than extraordinary cars, it was also about creating meaningful opportunities to give back to our communities," said Timo Resch, president and CEO of Porsche Cars North America. "We are incredibly grateful to the buyer for this generous $3 million donation, which will directly support organizations doing critical work every day. It's a powerful reminder of what can happen when passion and purpose come together."

 

The nonprofit partners highlighted how the funds will be used to advance their respective missions:

 

"We are incredibly grateful for partners like Porsche that provide us with the flexibility to support all areas of our mission," said Anne McKeough, chief development officer at the American Red Cross. "The willingness to contribute where the need is greatest--whether for disaster relief, lifesaving blood, support for the military community or other critical programs--ensures we can be there when help can't wait."

 

"At Starlight, our programs like Toy Deliveries and themed Hospital Gowns exist to bring moments of joy to children and families navigating challenging times," said Adam Garone, CEO, Starlight Children's Foundation. "Partnerships like this allow us to bring happiness and play to more kids across children's hospitals nationwide."

 

"Every positive mentoring relationship has the power to change the trajectory of a young person's life, building confidence and opening doors to new opportunities," said Artis Stevens, president and CEO of Big Brothers Big Sisters of America. "This support helps us create even more of these transformative connections, building stronger, more hopeful communities and empowering young people to be the changemakers of today."

 

A 911 GT3 RS inspired by Buzz Lightyear features a striking white, green and purple color scheme, a prominent rear wing echoing his signature "wings" and custom "Lightyear" tires, complemented by a highly detailed, character-driven interior.

 

The 911 Targa 4 GTS channels Jessie's character with her name replacing the Targa designation on the roll bar, her signature catchphrase, "yeehaw," on the door sill guard, a newly developed pearl-effect white paint matching the pearl buttons on her shirt, and bold western-inspired accents with denim and cowhide interior elements.

 

Completing the trio, the 911 Carrera T, inspired by Woody, showcases a unique denim-like paint finish, mimicking the wear of his jeans, vintage-inspired leather and playful character details that reflect his iconic style.

 

The cars are currently touring the United States at events hosted by the nonprofit partners and are expected to be formally handed over to their new owner during Monterey Car Week in August.

 

For more information, visit porsche.com.

 

Tread Lightly! Reaches First Drive 35 Campaign Milestone

 

Tread Lightly! is celebrating a major milestone in its Drive 35 campaign after reaching the first goal of 1,000 Responsible Rider Masterclass course completions.

 

Originally launched to celebrate Tread Lightly!'s 35th anniversary, the Drive 35 campaign encourages riders and outdoor recreation enthusiasts to complete free online Responsible Rider Masterclass courses designed to educate users on how to minimize their impact and help protect trails, waterways and snow recreation areas for future generations.

 

The Drive 35 campaign is supported by BRP, a powersports manufacturer, through its Responsible Rider Program. For every Responsible Rider Masterclass completion, BRP has committed to donate $35 to Tread Lightly! to advance conservation and sustainable trail use across the country. With 1,000 courses completed, BRP is therefore contributing $35,000.

 

Following the achievement of this initial goal, Tread Lightly! is now encouraging riders to continue supporting the cause by completing an additional 1,000 courses for which BRP will continue to donate $35 per course to Tread Lightly!.

 

Tread Lightly! encourages riders, boaters and snow recreation enthusiasts to participate in the next phase of the campaign by completing one or more free courses at ResponsibleRider.com.

 

RealTruck, MasterCraft Partner to Celebrate America's 250 With Restoration and Custom Build Project

 

In celebration of America's 250th anniversary, RealTruck, the truck accessory brand, and MasterCraft Boat Company have announced a collaboration featuring a reimagined and customized Chevrolet Colorado paired with the restoration of MasterCraft's iconic 1975 "Stars & Stripes" ski boat.

 

The pairing will serve as the centerpiece of a charitable fundraising effort benefiting Building Homes for Heroes, a national nonprofit that builds and modifies homes and gifts them, mortgage-free for veterans and first responders.

 

Originally introduced in the '70s, the MasterCraft Stars & Stripes helped establish the company as a leader in the towboat industry and became synonymous with competitive water skiing. Featuring a patriotic red, white and blue design, the tournament ski boat helped define the standard for waterski performance during its era and remains one of the most sought-after MasterCraft classics among collectors and enthusiasts, according to the company.

 

The classic design of the Chevrolet Colorado bridges yesterday's boat and today's truck, connecting timeless character with modern American innovation. Inspired by the classic two-tone paint jobs of a '85 square-body Chevy truck, and building on the '75 MasterCraft Stars & Stripes boat theme, the distinctive color is a fusion of design and style that forms a striking combination on both land and water. From its Ohio-made RealTruck's A.R.E. Z2 Cap, to the America 250 flag prominently placed on the roof, every detail was chosen to celebrate American innovation and patriotism. The truck also features the RealTruck A.R.E. Rod Pods (pole holders), A.R.E. Ascend Roof Basket, Elevate Rack and Go Rhino Xplor Lighting, and a DECKED Storage System.

 

The truck-and-boat pairing will go on a roadshow and be unveiled at numerous high-profile events, including the 2026 SEMA Show in Las Vegas, November 2026.

 

For more information, visit realtruck.com.

 

 

Next-Generation Hyundai Elantra Prototype Spotted Testing in Europe

 

 

The next-generation Hyundai Elantra (codenamed CN8) has been caught testing in Europe's mountains. These images confirm that Hyundai is doubling down on its futuristic, coupe-inspired design language for the '26 Elantra. German registration plates fuel speculation that the new Elantra might finally make it to the European market.

 

The Elantra CN8's headlights reveal a dramatic evolution from the current model. The new setup features rectangular LED modules integrated within a wide, sculpted grille section reminiscent of the Hyundai N Vision 74 concept. A continuous LED daytime running light (DRL) strip runs horizontally across the front fascia, creating a sleek, high-tech look that stands out at night.

 

This lighting signature gives the Elantra a wider stance and a more aggressive road presence, signaling Hyundai's move toward a bolder design philosophy across its sedan lineup.

 

Moving to the rear, the taillight cluster is equally striking. The spy shots reveal a full-width LED bar stretching across the trunk, connecting both taillamps into a single, continuous light signature. The horizontal beam is flanked by sharp, triangular lighting elements that echo the N Vision 74's retro-futuristic aesthetic.

 

This setup, combined with muscular rear haunches and aggressive fender lines, gives the new Elantra a sportier, more premium visual character compared to its predecessor.

 

While many competitors are rapidly transitioning to fully electric powertrains, Hyundai appears committed to offering one more generation of the internal combustion-powered Elantra. Insiders report that delays in Hyundai's EV rollout have prompted the company to focus on a refreshed gasoline-powered lineup, with hybrid and LPG variants expected to complement the range.

 

Powertrain options are likely to include a 1.6L gasoline engine, an LPG variant (for select markets) and hybrid powertrains. This combination should deliver familiar reliability and efficiency while maintaining accessibility for mainstream buyers.

 

The coupe-inspired silhouette, bold character lines and low, wide stance draw direct inspiration from Hyundai's acclaimed N Vision 74 concept car. The new Elantra blends retro styling cues with modern aerodynamic proportions, creating a unique identity that bridges Hyundai's performance-oriented and mainstream design directions.

 

According to industry sources, the all-new Hyundai Elantra (CN8) is scheduled for a global debut in 2026.

 

Limited-Run Cupra Leon VZ TCR in the Works

 

 

Following the introduction of the Leon VZ, Cupra is now testing an even hotter version of its compact hatchback––the Leon VZ TCR––at Germany's Nürburgring. Only 499 units of this high-performance hatchback will be built beginning at the end of 2026. With 320 hp and 310 lb.-ft. of torque, it is the most powerful front-wheel-drive Leon ever built.

 

Power is sent to the front wheels through a seven-speed DSG dual-clutch transmission, supplemented by an electronically controlled front-axle differential (VAQ) that improves traction. Acceleration from 0-62 mph takes 5.6 seconds, and top speed is unrestricted.

 

Adaptive Chassis Control (DCC) enables rapid responses, while configurable drive modes adjust the handling characteristics. Akebono brakes with six-piston calipers provide strong stopping power, while the steering delivers a progressive feel. Four copper exhaust tips produce the engine's characteristic sound.

 

The design is inspired by motorsports. The rear seats are removable, while a strut brace and integrated mesh enhance rigidity. Special alloy wheels and 9.6-in.-wide tires increase grip and stability. The front CupBucket seats feature four-point harnesses, and a serial number is engraved on the door. Aerodynamic elements such as front and rear splitters, side skirts, a diffuser, a roof spoiler and black-painted carbon-fiber mirror caps further distinguish the model.

 

Story and photos by Andreas Conradt, Automedia

By SEMA News Editors

 

Exhibiting at the 2026 SEMA Show? Your official handbook for exhibitor success is now available online at exhibitor.semashow.com.
 

The entire Exhibitor Service Manual is the official exhibitor's handbook for success, in addition to the relationships they form with their SEMA sales representative, the SEMA media team and the SEMA Show department.

 

Exhibiting at the 2026 SEMA Show--November 3-6, Las Vegas--puts brands in front of thousands of qualified domestic and international buyers and the most influential members of the media from every segment of the specialty-equipment industry. (Still need a booth?).

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The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.

 

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.