The Bonneville Salt Flats is where racing began. From the early 20th century, legendary racers have sought to break land speed records or achieve a personal best. In addition to its professional racing programs, Bonneville remains at the heart of every racer’s dreams. For decades, the Salt Flats have decreased in size, strength and thickness because salt has been removed by an adjoining potash mining operation and not adequately replaced.

SEMA will host an industry roundtable meeting, Monday, October 31, at 3:00 p.m. in the LVCC, Room N218 at this year’s SEMA Show to share information about the growing presence of counterfeit high-performance products in our market and discuss what SEMA-member companies can do to protect themselves and their customers from these counterfeits. The purpose of the meeting will be to:

• Provide an overview of what is presently known about this newly emerging problem;
• Gather information from attendees about the presence of counterfeit products in the high-performance market in the United States and internationally;
• Discuss steps that SEMA members can take to protect themselves and their customers from counterfeits; and
• Determine how SEMA may help its membership to block or stop counterfeit products from entering the market.

To help us prepare for this meeting, it would be extremely helpful for any company that has been a victim of counterfeiting to immediately contact Stuart Gosswein in the SEMA Washington Office at 202/783-6007, ext. 30 or stuartg@sema.org.  

Please submit your RSVP today so that a seat is reserved for you at the SEMA Industry Roundtable on Counterfeit High Performance Products.

SEMA will host an industry roundtable meeting, Monday, October 31, at 3:00 p.m. in the LVCC, Room N218 at this year’s SEMA Show to share information about the growing presence of counterfeit high-performance products in our market and discuss what SEMA-member companies can do to protect themselves and their customers from these counterfeits. The purpose of the meeting will be to:

• Provide an overview of what is presently known about this newly emerging problem;
• Gather information from attendees about the presence of counterfeit products in the high-performance market in the United States and internationally;
• Discuss steps that SEMA members can take to protect themselves and their customers from counterfeits; and
• Determine how SEMA may help its membership to block or stop counterfeit products from entering the market.

To help us prepare for this meeting, it would be extremely helpful for any company that has been a victim of counterfeiting to immediately contact Stuart Gosswein in the SEMA Washington Office at 202/783-6007, ext. 30 or stuartg@sema.org.  

Please submit your RSVP today so that a seat is reserved for you at the SEMA Industry Roundtable on Counterfeit High Performance Products.

RTM Productions, producers of PowerBlock TV, announced that its new all-automotive online TV network will premiere starting January 7. According to the company, PowerBlockTV will offer car enthusiasts more than 1,200 automotive television shows and hundreds of tech tips for viewing online anywhere, anytime on connected TVs, PCs, tablets and smartphones.

“We're delivering enthusiasts our deep library of evergreen performance, vehicle reviews and how-to programs for free.” said RTM president Joe St. Lawrence. “Year in and year out, our PowerBlock auto shows are watched by 20 million gearheads per month on SpikeTV. With our new online network, enthusiasts will have access to our 25-year archive 24/7.”

Matt Hawkins, RTM’s vice president of marketing and new media added, “We’re airing complete half-hours episodes and hundreds of our short-form “Two Minute Tech” how-to clips. Everything is searchable by project, vehicle, engine and product manufacturers featured in shows. As the content streams, parts featured in the shows are listed below the player with "Buy Now" links to advertisers.”

The network will debut with 600 episodes of its how-to series "Xtreme 4x4," "HorsepowerTV," "Trucks!," "MuscleCar" and "Search & Restore" plus "Cars, Cars, Cars," "Top Dead Center" and "Off-Road Action." In Q2, RTM will rollout an additional 500 episodes of programs: "Flashback Reports," "Rod Projects" and Road Test magazine, plus an additional 100 new PowerBlock how-to episodes throughout 2012. The network will also feature new and encore programs from other automotive producers.

For more on PowerBlock TV, visit www.powerblocktv.com.

	Jason Falls

Measuring social media seems daunting to most marketers, but by understanding what social media can do for your business, defining what you want it to do and building a strategy that includes a measurement roadmap, you can track and measure its benefits. Join the SEMA Education Institute (SEI) and presenter Jason Falls for this free informative webinar, Thursday, October 13, at 10:00 a.m. (PDT). Falls will take you through the returns you can expect from social media marketing—and there's more there than you think!

Falls is one of the leading thinkers, strategists and public speakers in the social-media marketing, digital marketing and online communications industries. He is the author of the noted industry blog, SocialMediaExplorer.com, a fixture at or near the top of the AdvertisingAge Power 150 Marketing Blogs list and is responsible for ExploringSocialMedia.com—a learning community for digital and social-media marketing, online communications and technology. He will be a featured presenter at the SEMA Online Marketing Conference during the annual SEMA Show in Las Vegas.

Don't miss this helpful webinar, Thursday, October 13, at 10:00 a.m. (PDT).

Participate live or download the webinar for free when it's convenient. Register now!

	Jason Falls

Measuring social media seems daunting to most marketers, but by understanding what social media can do for your business, defining what you want it to do and building a strategy that includes a measurement roadmap, you can track and measure its benefits. Join the SEMA Education Institute (SEI) and presenter Jason Falls for this free informative webinar, Thursday, October 13, at 10:00 a.m. (PDT). Falls will take you through the returns you can expect from social media marketing—and there's more there than you think!

Falls is one of the leading thinkers, strategists and public speakers in the social-media marketing, digital marketing and online communications industries. He is the author of the noted industry blog, SocialMediaExplorer.com, a fixture at or near the top of the AdvertisingAge Power 150 Marketing Blogs list and is responsible for ExploringSocialMedia.com—a learning community for digital and social-media marketing, online communications and technology. He will be a featured presenter at the SEMA Online Marketing Conference during the annual SEMA Show in Las Vegas.

Don't miss this helpful webinar, Thursday, October 13, at 10:00 a.m. (PDT).

Participate live or download the webinar for free when it's convenient. Register now!

	Jason Falls

Measuring social media seems daunting to most marketers, but by understanding what social media can do for your business, defining what you want it to do and building a strategy that includes a measurement roadmap, you can track and measure its benefits. Join the SEMA Education Institute (SEI) and presenter Jason Falls for this free informative webinar, Thursday, October 13, at 10:00 a.m. (PDT). Falls will take you through the returns you can expect from social media marketing—and there's more there than you think!

Falls is one of the leading thinkers, strategists and public speakers in the social-media marketing, digital marketing and online communications industries. He is the author of the noted industry blog, SocialMediaExplorer.com, a fixture at or near the top of the AdvertisingAge Power 150 Marketing Blogs list and is responsible for ExploringSocialMedia.com—a learning community for digital and social-media marketing, online communications and technology. He will be a featured presenter at the SEMA Online Marketing Conference during the annual SEMA Show in Las Vegas.

Don't miss this helpful webinar, Thursday, October 13, at 10:00 a.m. (PDT).

Participate live or download the webinar for free when it's convenient. Register now!

Cary Redman to Manage Edelbrock Midwestern Sales
Cary Redman has joined the midwestern direct sales team for Edelbrock. Tapped to manage the midwestern sales team, Edelbrock reports that Redman has more than 12 years of industry experience most recently as a national sales manager for Mr. Gasket (Prestolite Performance) and as a territory and key account manager for Holley Performance Products from 1999–2003.

New BASF Color Featured on Fox Marketing Civic Si
Fox Marketing reports that in '12 its Civic Si will feature a new BASF color when its makes its debut at the 2011 SEMA Show. The car will appear in Honda's booth on the opening day of the SEMA Show, Tuesday, November 1.

"Search and Restore" Host Tim Strange to Appear in DuPont's Booth the SEMA Show
DuPont Custom Finishes announced that the following vehicles will be on display in their booth at the 2011 SEMA Show: 2012 DuPont Calendar winning ’61 Chevy Impala, owned by Tim Brown of Jacksonville, Florida; a ’71 Challenger, owned by Bob and Karon Zeitler and painted by John Riehn of John's Autobody and Paint of Imperial, Missouri; and a ’50 Fleetline built by Tim Strange, owner of Strange Motion Rod & Custom Construction and host of PowerBlock TV series “Search & Restore.” DuPont also announced that Strange will make appearances to sign autographs in its booth from 10:00 a.m.–12:00 p.m., Wednesday, November 2, and 1:00 p.m.–3:00 p.m. on Thursday, November 3.

Quarter Mile Foundation to Conduct PROJECT 1320 Interviews at the 2011 SEMA Show
The Quarter Mile Foundation will have a prominent presence at the 2011 SEMA Show, according to the foundation’s Chairman Traci Hrudka. Quarter Mile's booth (#10900) is located between the North and Central Halls of the Las Vegas Convention Center. The foundation will conduct digital video interviews of industry and drag racing pioneers throughout the course of the Show. The first-person narratives are at the core of the PROJECT 1320 documentary film series about the birth and growth of drag racing and the performance automotive aftermarket between the late '40s to the end of the '80s.

Lucas Oil Products Purchases MAVTV Cable Network
Lucas Oil Products purchased control of cable TV Network MAVTV as part of its ongoing expansion program. Lucas Oil announced that it will make a significant financial investment in MAVTV and has plans underway to improve the quality of the programming and the value of the network. Lucas Oil has been one of MAVTV's key shareholders and strategic partners since its initial investment in the network in 2008. MAVTV now joins the Lucas Oil Studio family of programming, which already produces more than 350 hours of motorsports and lifestyle television programming annually. According to Lucas Oil, programming and infrastructure announcements will be made in the near future. 

EGR to Give Away Two iPad2s to SEMA Show Attendees
EGR USA announced that its will be giving away two Apple iPad2 units during the 2011 SEMA Show. To enter for a chance to win, individuals simply need to stop by the company's booth at the Show and sign up. The winners will be announced and notified after the event. EGR's booth (#30065) is located on the upper level of the South Hall in the Las Vegas Convention Center.

The latest shots of the ’14 Corvette C7 delivered by the shooters at Brenda Priddy & Co. show a vehicle that has gone on a slight diet. According to the shooters on sight, and based on how the mule is riding on the chassis, the C7 has lost a little width and gained a little length. Upon further review of the photos, Priddy's team estimates that the C7 will measure about 2–3 in. narrower and 2–3 in. longer than the current C6.

Equally spaced quad exhaust tips can be spotted in the back, and Priddy reports that she has been told to expect the styling to be inspired by the ’63 Sting Ray and to not be surprised if the production C7 has split rear windows and additional design cues from the ’63.

Regarding what's under the hood, the team's sources say to expect a small-displacement turbocharged V8 that will definitely be matted to a seven-speed manual transmission. The team was told that the seven-speed will help with increasing highway efficiency (better MPG).

Production of the C7 is expected to begin in June 2013 at GM's Bowling Green facility and should hit dealers in the first quarter of 2014.

Photo Credit: Brian Williams for Brenda Priddy & Co.

The latest shots of the ’14 Corvette C7 delivered by the shooters at Brenda Priddy & Co. show a vehicle that has gone on a slight diet. According to the shooters on sight, and based on how the mule is riding on the chassis, the C7 has lost a little width and gained a little length. Upon further review of the photos, Priddy's team estimates that the C7 will measure about 2–3 in. narrower and 2–3 in. longer than the current C6.

Equally spaced quad exhaust tips can be spotted in the back, and Priddy reports that she has been told to expect the styling to be inspired by the ’63 Sting Ray and to not be surprised if the production C7 has split rear windows and additional design cues from the ’63.

Regarding what's under the hood, the team's sources say to expect a small-displacement turbocharged V8 that will definitely be matted to a seven-speed manual transmission. The team was told that the seven-speed will help with increasing highway efficiency (better MPG).

Production of the C7 is expected to begin in June 2013 at GM's Bowling Green facility and should hit dealers in the first quarter of 2014.

Photo Credit: Brian Williams for Brenda Priddy & Co.