By Ashley Reyes

 

The SEMA Truck & Off-Road Alliance (TORA) named Dawson Druesedow of 4 Wheel Performance as the council's newest spotlight member. Get to know Druesedow in his interview with SEMA News below. 

 

SEMA News: What inspired you to pursue a career in the truck and off-road industry? 

Dawson Druesedow: My passion for trucks and off-roading started long before it became my career. I've always been drawn to the combination of performance, customization and adventure that makes this industry unique. What inspired me most was the opportunity to turn that passion into a profession where I can help enthusiasts build vehicles that fit their lifestyles and goals. Working in the truck and off-road space allows me to be part of a community that is driven by innovation, problem-solving and shared enthusiasm for the outdoors and vehicle customization.

 

SN: Why did you join the TORA council?

DD: I joined the TORA council because I wanted to become more involved in the truck and off-road industry beyond my day-to-day role. TORA provides a unique opportunity to connect with industry leaders, collaborate on challenges and opportunities that affect our market and help shape the future of the aftermarket. I'm passionate about growing the industry, supporting enthusiasts and contributing to initiatives that strengthen our community. Being part of TORA allows me to learn from others, share ideas and help ensure the truck and off-road segment continues to thrive.

 

SN: What's the best piece of advice you've ever been given?

DD: Get up early, work hard and good things will happen.

 

SN: What is your daily driver?

DD: A '24 F-250 Limited 4x4 (modified, of course).

 

SN: What was the first vehicle you modified?

DD: A '97 Ford F-150 single-cab short-bed 4x4.

 

Fill out a TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA's social media, SEMA News and future TORA member updates. 

 

By SEMA News Editors

 

AGM Products

Manual Jack Sport

 

Designed for on-the-trail repairs and boasting up to 2,000 lbs. of lifting capacity, according to the manufacturer, the new Manual Jack Sport from AGM Products weighs only 11 lbs., is impact-compatible—using the same ¾-in. socket most lug nuts require—and tucks into door bags, along spare tires or can be fitted to roll cages with quick clamps.

 

agm-products.com

 

McLeod Racing

RST HD Clutch Kit

 

McLeod has introduced the RST HD Clutch Kit, a performance solution engineered for drivers who demand more than stock but still expect street-friendly drivability, the manufacturer said. Available in multiple configurations and rated at 950 hp, the RST HD features a dual performance friction disc, plus a full-face organic friction material on one side for smooth engagement and durability. The opposing side utilizes a segmented ceramic friction material, providing increased bite and enhanced torque-holding capability.

 

mcleodracing.com

By Ashley Reyes

 

Motorsports industry professionals still have time to register for the SEMA Motorsports Products & Media Council (MPMC) general membership meeting and panel discussion focused on best practices in motorsports marketing, taking place Thursday, July 9, at 10:00 a.m. PDT/1:00 p.m. EDT.

 

The session will kick off with a brief update on MPMC member benefits before transitioning into a keynote presentation led by Department Chair, Marketing at University of the Aftermarket Dr. Alisha Beckrow, and Director of Corporate Education at University of the Aftermarket––Northwood University James O'Dell.  

 

Following the keynote will be an expert-led panel discussion moderated by Brian LeBarron, B2B marketing and dealer development at Fluidampr and featuring panelists Justin Cesler, founder of Driveline Studio, and Krista Lamb, director of business intelligence at DeatschWerks.

 

You'll learn:

 

• How AI can support motorsports brands' marketing efforts
• Successful examples of AI being used in motorsports marketing
• Which AI tools and workflows are worth the time (and which aren't) 
• Simple ways to get started with AI in motorsports marketing
• Best practices for implementing AI into content

 

As AI shifts how businesses operate, now is the time to secure your spot and get ahead.  

 

🎁 Bonus incentive: The first 25 members to register will receive a $20 Uber Eats voucher to use the day of the event.

 

Register today.

By Ashley Reyes

 

Automotive restylers still have time to enter the 2026 PRO Cup Challenge, the aftermarket industry's premier competition celebrating the creativity, craftsmanship and passion drive the automotive customization market.

 

 

Hosted by the SEMA Professional Restylers Organization (PRO), the PRO Cup Challenge will spotlight six automotive restyling shops at the 2026 SEMA Show, November 3-6, in Las Vegas. Competitors will showcase market-ready builds in the PRO booth #50237 in the Las Vegas Convention Center West Hall, putting their craftsmanship, creativity and business expertise in front of fellow restylers, accessory manufacturers, dealers and Show attendees from across the industry.

 

The Challenge: Build a Vehicle Customers Will Buy

 

Unlike traditional competitions focused on one-off concepts, the PRO Cup Challenge invites restylers to design and build a repeatable, profitable accessory package for real-world customers. Competitors must build a package for a new-model vehicle that takes less than 50 hours to install and costs no more than $14,500.

 

Stand Out and Grow Your Business

 

At the Show, a panel of industry expert judges will select the PRO Cup Challenge winner based on vehicle marketability, ease of reproduction, creativity and profitability. Showgoers can also vote for their favorite build, recognizing it with the People's Choice Award. The competition will culminate on Wednesday, where the winner of both awards will be announced at the PRO Booth Happy Hour.

 

Make Your Mark: Apply Today

 

For automotive restylers looking to increase visibility, strengthen industry relationships and position their shop in front of potential business partners, the PRO Cup Challenge offers an opportunity to make a lasting impression on the industry's biggest stage.

 

Apply before the Friday, July 25 deadline.

Sponsored by Turn 14 Distribution

 

From the paddock to the energy of the trackside lounge, Turn 14 Distribution is continuing our deep-rooted commitment to the GRIDLIFE community through the 2026 season. 
 

 

There are plenty of automotive events in the world, but very few capture the raw, unedited heartbeat of the grassroots racing community quite like GRIDLIFE. From drifting and relentless wheel-to-wheel racing by day to live DJ sets by night, this racing series offers enthusiasts a perfect middle ground for multiple driving disciplines, all set to an upbeat soundtrack.

 

At Turn 14 Distribution has never been interested in being passive spectators. It wants to be face-to-face with its dealers and the community whose second home is in the paddock. That's why Turn 14 Distribution is proud to announce its continued support of the GRIDLIFE tour through the 2026 season.
 

 

Supporting GRIDLIFE is more than just hanging trackside banners and watching the livestream on Racer Network; it means physically showing up to back the customers both on the grid and in the stands. Throughout the first half of the tour, the Turn 14 Distribution Partner Lounge––sponsored by Radium Engineering, Hawk Performance, Whiteline Suspension and MBRP––has been the ultimate trackside sanctuary. By offering premium hospitality, handcrafted coffee and a welcome break from the heat, the lounge provides front-row views of the absolute best racing action in the country.

 

Rearview Mirror: Mid-Season Update

 

The 2026 tour kicked off in spectacular fashion at Carolina Motorsports Park for GRIDLIFE South Carolina. The intense asphalt heat was matched only by the gridlock of passionate drivers testing the absolute limits of their fresh builds across three packed days of TrackBattle Time Attack and full-course drifting.

 

 

From there, the caravan traveled to the legendary Michelin Raceway Road Atlanta, where guests witnessed a weekend of intense GRIDLIFE Touring Cup (GLTC) matchups between Mainline Motorsport's E46 M3 and the Hybrid Racing EG Civic from the comfort of the Turn 14 Distribution VIP lounge overlooking the main straight. The cheers and camaraderie from the Partner Lounge even transferred to the Turn 14 Distribution team, who could be later found chipping in with an engine swap in the paddock. The weekend was headlined by Formula Drift's slide around the famous Keyhole for a spectacle of speed and tire smoke.

 

Most recently, the team converged on GingerMan Raceway in South Haven, Michigan, for the legendary GRIDLIFE Midwest Festival. This completely sold-out event was a massive, high-energy celebration, returning right to the iconic South Haven venue where this series first got its start 13 years ago. With a hot track dominating the day and a stacked festival lineup after the sun set, Midwest Fest drew droves of racing fans and festival-goers alike.

 

The Road Ahead
 

 

While the first half of the season delivered incredible memories, Turn 14 Distribution is just getting warmed up. The remaining calendar dates feature some of the most historic, technical and unforgiving asphalt in North America. The Partner Lounge is packing up and heading north to the massive elevation drops of Watkins Glen International, followed by the tight, relentless curves of Lime Rock Park for Circuit Legends. Finally, the season will culminate in the ultimate West Coast pilgrimage to WeatherTech Raceway Laguna Seca.

 

At each of these upcoming stops, Turn 14 Distribution dealers can expect the same elevated hospitality, networking opportunities and direct access to our team and the manufacturing heavyweights who keep their businesses moving forward.

 

Get to the Grid
 

 

GRIDLIFE is one of the true epicenters of modern car culture, and Turn 14 Distribution is proud to support the paddock and the enthusiasts that make it possible. The team is excited to see familiar faces and make new connections at the next event. Whether striving for a new time attack record or just taking some time away from the retail counter, there is a spot waiting for you.

 

If you are a Turn 14 Distribution dealer planning to attend or compete in any of the remaining events, reach out to your sales representative today to secure your exclusive access to the Turn 14 Partner Lounge.

 

About Turn 14 Distribution

 

Turn 14 Distribution is a privately owned, 100%-wholesale distributor of performance automotive and powersports aftermarket parts focused on supporting small businesses. Committed to long-term partnerships, Turn 14 delivers proprietary technology that streamlines ordering, improves inventory control and strengthens cash flow management. Seven-day operations enable delivery to 100% of continental U.S. dealers within two days or less. Learn more at turn14.com.

 

By Ashley Reyes

 

Nominations are open for the 2026 SEMA Content Creator of the Year Award, which will be presented at the 2026 SEMA Show, taking place November 3-6 in Las Vegas. Now in its fifth year, the award honors a content creator for their significant impact on the automotive aftermarket industry during the past year.

 

In an industry built on passion, performance and personalization, automotive content creators significantly support and build enthusiasm for the automotive aftermarket and car culture. The Content Creator of the Year Award recognizes a creator's efforts that have not only elevated the discourse around automotive passions but have also inspired a deeper appreciation for art and innovation within the industry. 

 

Award Criteria  

Nominees must:

1. Create original, entertaining and informative automotive media content.
2. Have a loyal and substantial following of passionate and engaged automotive enthusiasts––whether established or up-and-coming.
3. Have used their platform over the last year to promote positive automotive content, messaging and/or entertainment that benefits the automotive aftermarket and automotive culture.

 

To be considered, the nominee's contributions must fall within the timeframe of July 1, 2025, through June 30, 2026. The nominee must also be an identified individual––not an anonymous or non-identified influencer brand or channel.

 

Do you know a content creator––or consider yourself one––making a meaningful impact on the automotive industry? Submit a nomination before the Monday, August 17, deadline at www.sema.org/awards.

 

SEMA is also accepting nominations for other industry awards, including Channel Partner of the Year, Manufacturer of the Year, Person of the Year and the Visionary 8.

 

2026 SEMA Show to Celebrate the Industry's Best

 

SEMA Show festivities shift into gear on Tuesday, November 3, with the Kickoff Breakfast, where 15 products will be recognized with New Product Awards alongside top honors for Channel Partner of the Year and Manufacturer of the Year.

 

On Thursday, November 5, the highly anticipated Visionary 8 and SEMA's Best Engineered Vehicle of the Year winner will be announced live at SEMA Central. The momentum will continue during SEMA Industry Honors, celebrated at the iconic Fontainebleau. This red-carpet-style gathering brings together the industry's biggest names to spotlight standout achievements, including Content Creator of the Year and Person of the Year. 

 

Entries for Best Engineered Vehicle of the Year––a SEMA Industry Award that recognizes exceptional quality of engineering on a vehicle build––will open in August. Learn more at www.sema.org/awards. 

By Ashley Reyes

 

SEMA has opened nominations for its 2026 Council and Network Awards, recognizing businesses and individuals whose leadership, service and ideas are helping shape the future of the automotive aftermarket. Nominate today at www.sema.org/cn-awards. 

 

The "Why" of the Awards

 

Across SEMA's nine councils and networks, businesses, leaders and volunteers work year-round to strengthen their segments, support their peers and help move the aftermarket forward. Council and Network Awards recognize those efforts by honoring individuals and companies making a measurable difference––whether it's through launching new products, spearheading important industry initiatives, volunteering for council and network events or developing solutions for a specialized niche.

 

Why Recognition Matters

 

For many award recipients, recognition comes as a surprise. Nominees are often the individuals and organizations that consistently contribute to the industry without seeking attention for their work. The awards program gives members a chance to publicly acknowledge those contributions. Recognition also reinforces the value of community involvement and lifting each other up so that the entire industry can succeed. By spotlighting meaningful accomplishments, the program can help inspire innovation, encourage broader participation and strengthen the communities that keep the aftermarket moving forward.

 

Celebrating at the SEMA Show  

 

Award recipients will be announced and recognized during council and network events at the 2026 SEMA Show, taking place November 3-6 in Las Vegas. These events bring members together to network and celebrate standout contributors in their respective industries.

 

Know a council or network member whose impact deserves recognition?

 

By SEMA News Editors

 

The 2026 SEMA Show, November 3-6 in Las Vegas, will once again bring together the global automotive aftermarket for four days of innovation, education, networking and business opportunities. Alongside thousands of exhibitors and product debuts, attendees will have access to a wide range of activations and featured experiences throughout the SEMA Show campus.

 

From industry-leading competitions and educational programming to art exhibits, livestream coverage and emerging vehicle technologies, the following activations are among the highlights planned for this year's SEMA Show. 

 

Don't wait––register today to secure your badge for the SEMA Show and experience the automotive aftermarket's biggest week in person.

 

 

 

2026 SEMA Show Features and Activations

 

New for 2026: Powersports/Side-by-Side (SxS)/Lifestyle Section

 

The Powersports/SxS/Lifestyle section will be anchored in the West Hall, with access to adjacent parking lots for dynamic outdoor activations and vehicle demonstrations.

 

The Show floor will undergo an evolution to group Trucks, Off-Road and Powersports together, reflecting the "total package" approach enthusiasts take toward their adventure builds. The section will highlight a diverse range of categories, including:
 

• Motorcycles and dirt bikes
• Side-by-Sides
• Trailers and tow vehicles
• Related adventure lifestyle gear and accessories

New and returning manufacturers are already showing excitement for the expanded section.

"We're proud to represent KYT Helmets at SEMA 2026," said TJ Jira, CEO of KYT Americas. "We believe it's an opportunity to elevate powersports and bring more visibility to our brand in the market."

 

Get all the details.

 

Show-Stopping Builds

 

From the Toyo Tires Treadpass to hundreds of booth and feature vehicles across the campus, the creativity and craftsmanship set for display this year will inspire and impress any automotive aftermarket enthusiast.

 

SEMA Battle of the Builders Presented by Mothers Polish

 

Now in its 13th year, the famed SEMA Battle of the Builders Presented by Mothers Polish competition continues to stand as the automotive aftermarket's premier platform for custom builders exhibiting at the SEMA Show.

 

New for 2026: The SEMA Battle of the Builders will expand to include motorcycles, introducing an additional set of awards recognizing the Top 3 standout bike builders and an overall motorcycle champion with the new SEMA Battle of the Builders: Bike Builder Shootout category.

 

For 2026, the competition will again feature its four core automotive competition classes: Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and BFGoodrich Young Guns.

 

Class winners will advance through the competition, with one ultimately named overall Battle of the Builders champion.

 

Get the complete details.

 

View on the floorplan.

 

SEMA Education

 

SEMA Education offers Showgoers a dynamic experience that complements the high-energy learning environment found throughout the Show floor. Attendees can develop new skills, connect with industry leaders and gain practical business insights through sessions covering emerging trends, technical advancements, workforce development and business growth strategies.

 

Attendees can reserve a spot in one of dozens of educational sessions through the Registration Resource Center after registering.

 

Add Education sessions to your badge during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center. 

 

SEMA Collision Repair Stage

 

The SEMA Collision Repair Stage will serve as a hub for industry engagement, bringing together collision-repair professionals for education, discussion and networking throughout the SEMA Show.

 

Through dedicated programming from the Inter-Industry Conference on Auto Collision Repair (I-CAR) and the Society of Collision Repair Specialists (SCRS), attendees can participate in collision-repair-focused educational sessions and special industry events designed to address the latest trends, technologies and business challenges facing the collision-repair market. The stage offers valuable opportunities to learn from industry experts, gain practical insights and connect with peers across the collision-repair community.

 

View on the floorplan.

 

SEMA FutureTech Studio

 

The SEMA FutureTech Studio is a real-world reflection of today's advancements and opportunities available to aftermarket businesses.

 

Located in booth #24401, this featured exhibit brings together experts and cutting-edge technologies from across the mobility landscape, with innovations in alternative fuels, electric vehicle (EV) and powertrain development, advanced manufacturing and advanced vehicle safety systems.

 

View on the floorplan.

 

New Products Showcase

 

The New Products Showcase is the world's largest display of new automotive aftermarket products and remains one of the top destinations for buyers and media at the SEMA Show.

 

Featuring thousands of newly introduced products from across the industry, the Showcase offers attendees a firsthand look at the innovations shaping the future of the automotive aftermarket, returning to the Lower South Hall near the main registration.

 

View on the floorplan.

 

PRO Cup Challenge

 

Organized by the SEMA Professional Restylers Organization (PRO), the PRO Cup Challenge celebrates creativity, craftsmanship and innovation within the restyling industry while demonstrating the value of dealer-ready accessory packages.

 

Finalists are challenged to design an accessory package for a new-model vehicle that appeals to a broad audience while meeting real-world dealership requirements. Entries are evaluated on marketability, ease of reproduction, creativity and profitability, while attendees also have the opportunity to vote for their favorite build through the People's Choice Award.

 

Get the complete details.

 

View on the floorplan.

 

Global Tire Expo-Powered by TIA

 

Sponsored by the Tire Industry Association (TIA), the Global Tire Expo serves as a comprehensive showcase for the tire industry, featuring the latest products, technologies and services from leading manufacturers and suppliers. The exhibit attracts tire dealers, retailers, distributors and automotive professionals from around the world while providing valuable opportunities for networking and business development.

 

SEMA Industry Honors

 

One night. One stage. Celebrating the people and stories driving our industry forward––only at the 2026 SEMA Industry Honors in Las Vegas.

 

On Thursday, November 5, the 2026 SEMA Industry Honors takes over the BleauLive Theater at Fontainebleau Las Vegas for an unforgettable evening celebrating the people, companies and innovators driving the specialty-equipment industry forward. From SEMA Content Creator of the Year to SEMA Person of the Year and other prestigious honors, this is the industry's premier night of recognition.

 

Get the complete details.

 

Purchase tickets during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center. 

 

SEMA Show Kickoff Breakfast

 

A longstanding SEMA Show tradition, the Kickoff Breakfast brings together the aftermarket community before the Show officially opens. The event celebrates the innovators and entrepreneurs driving the industry forward and includes the presentation of the New Product Showcase Awards, Manufacturer of the Year and Channel Partner of the Year honors.

 

Set for Tuesday, November 3, at 7:00 a.m. local time, tickets are available for purchase during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center. 

 

SEMA Live

 

The SEMA Show opens its doors to a worldwide audience, for the third year in a row, via a livestream available on YouTube and Facebook. Throughout Show week, SEMA Live is set to feature 31 hours of up-close SEMA Show coverage across four days.

 

Attendees can see how it all comes together in person at the SEMA Live Studio in its Central Hall location, Booth #20341.

 

View on the floorplan.

 

SEMA Gear

 

Visit any of the SEMA Gear locations throughout the Show floor to purchase the official branded apparel and merchandise for the SEMA Show. Hurry, as these limited edition and collector items can sell out quickly. Search "SEMA Gear" at SEMAShow.com/floorplan and on the SEMA Show app to see all locations available, or click below.

 

View on the floorplan.

 

Featured SEMA Show Artist Larry Chen

 

Photographer Larry Chen, pictured above, has spent two decades documenting the people, vehicles and moments that define automotive culture. As the Featured SEMA Show Artist, Chen's photography will be incorporated throughout the Show's visual identity, appearing in signage, marketing materials and special installations. Chen is the first photographer selected as Featured SEMA Show Artist and the fifth creative to receive the honor since the program's inception.
 

 

Art Walk

 

Get immersed in automotive lifestyle and culture at the SEMA Show Art Walk, where some of the industry's premier artists will showcase their latest creations and celebrate the creativity that drives car culture.

 

Keep an eye on SEMA News for additional updates, announcements and programs set for the 2026 SEMA Show.

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.  

 

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.  

From the SEMA Washington, D.C., office

 

The U.S. Environmental Protection Agency (EPA) has issued a groundbreaking advisory opinion that states that a SEMA Certified-Emissions certification qualifies as a reasonable basis under the Tampering Policy and companies can rely on this certificate to demonstrate compliance. With this formal recognition, the EPA is establishing a regulatory pathway allowing for 49-state sales (excluding California and reestablishing the federal government's leadership on clean-air issues.

 

"Today, the EPA has verified what SEMA for years has told regulators at the state and federal levels: that the automotive aftermarket industry has a precise mechanism to support emissions testing compliance with federal laws, and it's called SEMA Certified-Emissions," said SEMA CEO Mike Spagnola. "This EPA recognition of the SEMA Certified-Emissions program is nothing short of a pioneering action by the federal government to utilize private-public partnerships in service to industry regulatory compliance efforts. We're beyond pleased to continue to provide this service to aftermarket businesses so they can bring their innovative products to the market, and with a renewed certainty that our nation's clean-air laws are being followed."

 

"Americans should not be forced to solely rely on California to certify aftermarket products. Starting today, Americans can trust that products certified by SEMA meet federal requirements and can be used to repair vehicles," said EPA Administrator Lee Zeldin. "President Trump's commitment to reviving the American auto industry has been unwavering and has already yielded hundreds of billions in new investments, supported American jobs and expanded consumer choice. With the aftermarket sector being a key piece of the industry, EPA is proud to deliver on the president's agenda for the small businesses producing aftermarket parts and on behalf of the Americans who purchase those parts."  

 

The EPA's action directly responds to a June 29 presidential memorandum by President Trump that encouraged the agency to "expeditiously consider, and act on any requests from organizations capable of testing aftermarket parts for conformance with the CAA," to ensure compliance with the requirements of the Clean Air Act and other relevant EPA regulations.

 

• This is a significant win for the automotive aftermarket, an economically significant industry made up primarily of small businesses that design and manufacture innovative, American-made, emissions law-compliant products that enhance the performance of cars and trucks across the globe.

 

The SEMA Certified-Emissions program is the product of years of heavy investment and development by SEMA through its SEMA Garage program. The envisioned purpose of SEMA Certified-Emissions was to create a robust, sustainable and practical pathway to Clean Air Act emissions compliance under federal law. As a result of this work, the SEMA Garage is now the automotive industry's foremost venue for showing a documented, reasonable basis for aftermarket products having no adverse impact on emissions.

 

In the last decade, previous administrations' EPAs have ceded authority to California, enabling the state to serve as a de facto national regulator and require manufacturers to obtain California Air Resource Board (CARB) Executive Orders (EOs) to sell anywhere in the country.  EPA's recognition of the SEMA Certified-Emissions program verifies a transparent, data-driven process to serve as an affordable, accelerated pathway for aftermarket companies to follow. It offers much-needed certainty for aftermarket businesses, particularly with regards to products that meet federal standards (i.e., internal combustion engine products).

 

Additionally, recognition of the SEMA Certified-Emissions program rebalances EPA authority over Clean Air Act emissions compliance and provides manufacturers, retailers and consumers with a viable, nationally recognized option for illustrating compliance. In particular, aftermarket businesses gain much-needed certainty, including those whose products where California has not provided a clear path to compliance.

 

SEMA thanks President Trump, EPA Administrator Zeldin and the entire team at EPA for their leadership and unyielding push to re-balance our nation's environmental goals so that the ability of American businesses to thrive is never hindered.

 

What the Aftermarket Industry Is Saying

 

BluePrint Engines Founder Norris Marshall: "The level of investment of resources and expertise that SEMA has made in its SEMA Certified-Emissions program really stands out as an asset for businesses like BluePrint Engines; it enables us to focus on bringing superior products to market by knowing that SEMA matches our expertise and experience with their rigorous attention to quality, in federal emissions compliance. Our industry's products deserve to reach our customers in a timely manner, and the SEMA Certified-Emissions program is an important tool for providing the necessary documentation that the EPA expects, with the rigor that the American people deserve."

 

Holley Performance Vice President Aaron Stewart: "Holley is committed to performance, quality and responsible business practices, including ensuring our products support emissions compliance and help consumers operate their vehicles legally and responsibly. The SEMA Certified-Emissions program provides an important and credible pathway for evaluating products against applicable emissions standards. It gives Holley confidence that our products are reviewed with compliance in mind and gives our customers confidence in the products they choose. We appreciate SEMA Garage's role in supporting responsible emissions compliance across the performance aftermarket industry. The program is important to Holley's business, our customers and the long-term credibility of the industry."

 

VMP Performance President Justin Starkey: "VMP Performance has been using SEMA Garage for emissions compliance since its inception in 2015; we were actually the Garage's first customer. We've poured hundreds of thousands of dollars into emissions testing and compliance. SEMA exhibiting leadership in this area is critical to the industry's long-term success and we finally have an alternative to the CARB EO process."

 

Magnuson Superchargers CEO Kim Pendergast: "Magnuson Superchargers has filed for CARB EOs since the beginning. Jerry Magnuson, the founder and owner at the time, did it simply because he believed it was the right thing to do. He always said, 'One day everyone will follow the EO process and we will already be there.' When SEMA started their Certified program for emissions, Magnuson decided to use SEMA, even though we already had the internal capabilities; we liked the transparency of a third-party's validation. We hoped other members would sign on so we would all see the benefit of using the same system at the federal and state levels. That's happening now. I hope more SEMA members will join SEMA Certified-Emissions. It helps all of us."

 

JASPER Engines & Transmissions Group Leader Brad Boeglin: "JASPER utilizes the SEMA Certified-Emissions program to support identification of worst‑case vehicle and engine configurations, and to ensure our emissions testing strategy and documentation align with EPA reasonable‑basis requirements. SEMA's technical review serves as an independent third‑party validation of our emissions documentation and testing, reducing inconsistencies, rework and delays. Overall, the SEMA Certified-Emissions program allows us to launch compliant products sooner while protecting both JASPER and our customers."

 

BD Diesel Director of Product Development Jeff Harris: "When our industry demanded greater focus on emissions compliance and testing, the SEMA Garage stepped up as a great partner for both consulting and achieving compliance with our product. SEMA has helped guide our company's emissions compliance statement as well as providing a third-party review process, enabling quicker compliance turnaround than traditional methods. The team at the SEMA Garage Compliance Center is always eager to help, and it is refreshing to have a point of contact that is readily available to help on our projects."

 

Background
 

• The EPA is tasked with ensuring compliance with federal law as established by the Clean Air Act. Such action is guided by the EPA's Office of Enforcement and Compliance Assurance; among the areas this office is involved is engine tampering and aftermarket defeat devices. Violators are subject to significant civil penalties and even criminal prosecution, with the potential for prison terms.
   
• Under EPA's Tampering Policy, the agency typically does not take enforcement action for conduct that might be a violation of section 203(a)(3) of the Clean Air Act if the person engaging in the conduct has a documented "reasonable basis" to conclude that the conduct (or, where the conduct in question is the manufacturing or sale of a part or component, the installation and use of that part or component) does not and will not adversely affect emissions.
   
• SEMA Certified-Emissions is not a blank check to use a certified product in any way imaginable. Instead, SEMA Certified-Emissions products and components are tested and authorized for specific makes, models, model year and engine configurations, providing a path to emissions compliance for companies and cleaner air for our communities.
   
• The SEMA Certified-Emissions program maintains a centralized, transparent database of compliant products. This publicly searchable database adds to manufacturers', retailers', consumers' and federal stakeholders' confidence in the integrity of our nation's emissions standards.
   
• The SEMA Certified-Emissions program allows sales in 49 states; California sales still require a valid EO from CARB.  Nonetheless, EPA's recognition of SEMA Certified-Emissions provides a new path to 49-state legal sales and allows CARB to return to its historic role serving the California market.

 

For more information, visit semagarage.com.

 

From the SEMA Washington, D.C., office

 

The U.S. Environmental Protection Agency (EPA) has issued a groundbreaking advisory opinion that states that a SEMA Certified-Emissions certification qualifies as a reasonable basis under the Tampering Policy and companies can rely on this certificate to demonstrate compliance. With this formal recognition, the EPA is establishing a regulatory pathway allowing for 49-state sales (excluding California and reestablishing the federal government's leadership on clean-air issues.

 

"Today, the EPA has verified what SEMA for years has told regulators at the state and federal levels: that the automotive aftermarket industry has a precise mechanism to support emissions testing compliance with federal laws, and it's called SEMA Certified-Emissions," said SEMA CEO Mike Spagnola. "This EPA recognition of the SEMA Certified-Emissions program is nothing short of a pioneering action by the federal government to utilize private-public partnerships in service to industry regulatory compliance efforts. We're beyond pleased to continue to provide this service to aftermarket businesses so they can bring their innovative products to the market, and with a renewed certainty that our nation's clean-air laws are being followed."

 

"Americans should not be forced to solely rely on California to certify aftermarket products. Starting today, Americans can trust that products certified by SEMA meet federal requirements and can be used to repair vehicles," said EPA Administrator Lee Zeldin. "President Trump's commitment to reviving the American auto industry has been unwavering and has already yielded hundreds of billions in new investments, supported American jobs and expanded consumer choice. With the aftermarket sector being a key piece of the industry, EPA is proud to deliver on the president's agenda for the small businesses producing aftermarket parts and on behalf of the Americans who purchase those parts."  

 

The EPA's action directly responds to a June 29 presidential memorandum by President Trump that encouraged the agency to "expeditiously consider, and act on any requests from organizations capable of testing aftermarket parts for conformance with the CAA," to ensure compliance with the requirements of the Clean Air Act and other relevant EPA regulations.

 

• This is a significant win for the automotive aftermarket, an economically significant industry made up primarily of small businesses that design and manufacture innovative, American-made, emissions law-compliant products that enhance the performance of cars and trucks across the globe.

 

The SEMA Certified-Emissions program is the product of years of heavy investment and development by SEMA through its SEMA Garage program. The envisioned purpose of SEMA Certified-Emissions was to create a robust, sustainable and practical pathway to Clean Air Act emissions compliance under federal law. As a result of this work, the SEMA Garage is now the automotive industry's foremost venue for showing a documented, reasonable basis for aftermarket products having no adverse impact on emissions.

 

In the last decade, previous administrations' EPAs have ceded authority to California, enabling the state to serve as a de facto national regulator and require manufacturers to obtain California Air Resource Board (CARB) Executive Orders (EOs) to sell anywhere in the country.  EPA's recognition of the SEMA Certified-Emissions program verifies a transparent, data-driven process to serve as an affordable, accelerated pathway for aftermarket companies to follow. It offers much-needed certainty for aftermarket businesses, particularly with regards to products that meet federal standards (i.e., internal combustion engine products).

 

Additionally, recognition of the SEMA Certified-Emissions program rebalances EPA authority over Clean Air Act emissions compliance and provides manufacturers, retailers and consumers with a viable, nationally recognized option for illustrating compliance. In particular, aftermarket businesses gain much-needed certainty, including those whose products where California has not provided a clear path to compliance.

 

SEMA thanks President Trump, EPA Administrator Zeldin and the entire team at EPA for their leadership and unyielding push to re-balance our nation's environmental goals so that the ability of American businesses to thrive is never hindered.

 

What the Aftermarket Industry Is Saying

 

BluePrint Engines Founder Norris Marshall: "The level of investment of resources and expertise that SEMA has made in its SEMA Certified-Emissions program really stands out as an asset for businesses like BluePrint Engines; it enables us to focus on bringing superior products to market by knowing that SEMA matches our expertise and experience with their rigorous attention to quality, in federal emissions compliance. Our industry's products deserve to reach our customers in a timely manner, and the SEMA Certified-Emissions program is an important tool for providing the necessary documentation that the EPA expects, with the rigor that the American people deserve."

 

Holley Performance Vice President Aaron Stewart: "Holley is committed to performance, quality and responsible business practices, including ensuring our products support emissions compliance and help consumers operate their vehicles legally and responsibly. The SEMA Certified-Emissions program provides an important and credible pathway for evaluating products against applicable emissions standards. It gives Holley confidence that our products are reviewed with compliance in mind and gives our customers confidence in the products they choose. We appreciate SEMA Garage's role in supporting responsible emissions compliance across the performance aftermarket industry. The program is important to Holley's business, our customers and the long-term credibility of the industry."

 

VMP Performance President Justin Starkey: "VMP Performance has been using SEMA Garage for emissions compliance since its inception in 2015; we were actually the Garage's first customer. We've poured hundreds of thousands of dollars into emissions testing and compliance. SEMA exhibiting leadership in this area is critical to the industry's long-term success and we finally have an alternative to the CARB EO process."

 

Magnuson Superchargers CEO Kim Pendergast: "Magnuson Superchargers has filed for CARB EOs since the beginning. Jerry Magnuson, the founder and owner at the time, did it simply because he believed it was the right thing to do. He always said, 'One day everyone will follow the EO process and we will already be there.' When SEMA started their Certified program for emissions, Magnuson decided to use SEMA, even though we already had the internal capabilities; we liked the transparency of a third-party's validation. We hoped other members would sign on so we would all see the benefit of using the same system at the federal and state levels. That's happening now. I hope more SEMA members will join SEMA Certified-Emissions. It helps all of us."

 

JASPER Engines & Transmissions Group Leader Brad Boeglin: "JASPER utilizes the SEMA Certified-Emissions program to support identification of worst‑case vehicle and engine configurations, and to ensure our emissions testing strategy and documentation align with EPA reasonable‑basis requirements. SEMA's technical review serves as an independent third‑party validation of our emissions documentation and testing, reducing inconsistencies, rework and delays. Overall, the SEMA Certified-Emissions program allows us to launch compliant products sooner while protecting both JASPER and our customers."

 

BD Diesel Director of Product Development Jeff Harris: "When our industry demanded greater focus on emissions compliance and testing, the SEMA Garage stepped up as a great partner for both consulting and achieving compliance with our product. SEMA has helped guide our company's emissions compliance statement as well as providing a third-party review process, enabling quicker compliance turnaround than traditional methods. The team at the SEMA Garage Compliance Center is always eager to help, and it is refreshing to have a point of contact that is readily available to help on our projects."

 

Background
 

• The EPA is tasked with ensuring compliance with federal law as established by the Clean Air Act. Such action is guided by the EPA's Office of Enforcement and Compliance Assurance; among the areas this office is involved is engine tampering and aftermarket defeat devices. Violators are subject to significant civil penalties and even criminal prosecution, with the potential for prison terms.
   
• Under EPA's Tampering Policy, the agency typically does not take enforcement action for conduct that might be a violation of section 203(a)(3) of the Clean Air Act if the person engaging in the conduct has a documented "reasonable basis" to conclude that the conduct (or, where the conduct in question is the manufacturing or sale of a part or component, the installation and use of that part or component) does not and will not adversely affect emissions.
   
• SEMA Certified-Emissions is not a blank check to use a certified product in any way imaginable. Instead, SEMA Certified-Emissions products and components are tested and authorized for specific makes, models, model year and engine configurations, providing a path to emissions compliance for companies and cleaner air for our communities.
   
• The SEMA Certified-Emissions program maintains a centralized, transparent database of compliant products. This publicly searchable database adds to manufacturers', retailers', consumers' and federal stakeholders' confidence in the integrity of our nation's emissions standards.
   
• The SEMA Certified-Emissions program allows sales in 49 states; California sales still require a valid EO from CARB.  Nonetheless, EPA's recognition of SEMA Certified-Emissions provides a new path to 49-state legal sales and allows CARB to return to its historic role serving the California market.

 

For more information, visit semagarage.com.