SEMA News—November 2019


Product Data Management and Sales Growth Strategies

By Jim Graven

Stop by the SDC booth #20679 and learn what the SDC can do for your business. Success starts here!

Since the inception of the SEMA Data Co-op (SDC) in 2012, nearly 500 product brands representing more than 4.5 million parts have joined what is now the industry’s largest specialty parts product data repository. Designed to enable any company, no matter how small or large, to effectively manage and distribute its product data at the lowest possible cost, the SDC has an expert staff that will coach you all the way through the process.

The SDC will once again have a booth at the 2019 SEMA Show. Located in the Central Hall, the SDC booth #20679 will be one level off the Show floor, just behind the Ford display in a raised meeting room. Simply follow the signs and go up the stairs or take the elevator to visit with our talented staff.

The SDC will also have staff in the Upper North Hall Concourse, upstairs from the Grand Lobby. They will be directing resellers to our training seminar, to be held on Thursday, November 7. Be sure to stop by the SDC booth, meet the SDC staff and learn more on how we can help you grow your business!

Reasons to visit with SDC staff are numerous, as we have added a number of new benefits for our members. For manufacturers, we have continued enhancing our online Product Information Management System (PIMS) with new features, including the ability to review the status of your data and see where improvements can be made.

Regarding those improvements, the SDC can train you on how to use the PIMS to add information, or we can do it for you. Simply send your file to us, and we’ll make the updates. Our goal is to ensure that we have the latest, most up-to-date data from all our brands to enable your sales growth through great product data.

We are working on new ways to automate the importing of data, too, such as our Direct Connect program (which loads a file directly from a manufacturer via FTP into the PIMS) and Smart Content (which auto-populates various fields by part category type). Both of those systems are designed to streamline the data loading process and deliver your new products to approved resellers right away.

We will be releasing some very exciting tools for our resellers this year, which will debut at the SEMA Show. If you have a retail website or in-store point-of-sale system, you are going to want to hear more about the SDC’s new tools!

Stop by the SDC booth #20679 and learn what the SDC can do for your business or visit to schedule a meeting with us in the SDC booth. Success starts here!

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