Cover Story

SEMA Battle of the Builders (BOTB) gives opportunities to builders worldwide to showcase their talents. Industry legends and up-and-coming builders go head-to-head as they exercise their skill and creativity at the industry’s premier event. Many of the builders spend countless hours on their creations. Some work in teams; some work by themselves. The finished products end up being as unique as the builders themselves, reflecting the talent and originality of the custom car industry.


  • Since the inception of the SEMA Data Co-op (SDC) in 2012, nearly 500 product brands representing more than 4.5 million parts have joined what is now the industry’s largest specialty parts product data repository. Designed to enable any company, no matter how small or large, to effectively manage and distribute its product data at the lowest possible cost, the SDC has an expert staff that will coach you all the way through the process.

Chris Kersting

  • Chris Kersting

    Here we are on the threshold of another outstanding SEMA Show—this year’s mind-blowing collection of innovative parts and accessories displayed on the most unique assemblage of one-off cars and trucks anywhere in the world. It’s a setting where the past inspires, the present fascinates and future trends materialize on the horizon. The industry is here for all opportunities, both current and future, and the SEMA Show is set to deliver.


  • Cynthia GauthierFrom cars to stars, part of the annual SEMA Show excitement is the opportunity to meet celebrities and industry heroes amid the vast array of iconic vehicles displayed throughout the Las Vegas Convention Center. This year, the Show will again draw a slew of famous personalities from both motorsports and the entertainment media who are eager to interact with Show attendees. The following are scheduled appearances for this year’s Show, with listings current as of September 16, 2019. Visit the listed booths for updates and to confirm times.

  • SEMA PACThe ability of car enthusiasts to enhance their vehicles—regardless of the year, make or model—is constantly challenged by new laws and regulations. Allies are needed on all fronts. During the 2019 SEMA Show, you can boost your industry’s political horsepower by stopping by the Members Lounge (Room N251 in the Las Vegas Convention Center) and supporting SEMA’s Political Action Committee (PAC) and the SEMA Action Network (SAN).

  • SBNOn your mark. Get set. Go! It’s time to grab your smartphone, comfy footwear and plan now to make the most of your SEMA Show experience. Whether you’re a returning Showgoer or a first-timer, there’s no better place to explore the possibilities. But what exactly can you expect to find?

  • AttendeesAnticipation is building as attendees descend on Las Vegas for the 2019 SEMA Show, November 5–8. And why not? Post-Show surveys from last year’s event reported sky-high levels of buyer satisfaction. Among the top attendee objectives were seeing new products (84%), getting ideas (74%), keeping up to date on industry trends (69%), and finding new vendors (58%). Most significant, however, was that an overwhelming majority rated the event as worth the time and cost of attending.

  • Council and NetworkThe bulk of the action at the SEMA Show may occur on the exhibit floor, but there are also a host of after-hours SEMA council and network receptions to attend that connect clients and colleagues and celebrate the achievements of industry leaders in a relaxed, collegial atmosphere. Here’s a brief guide to this year’s activities.

  • FoodGrabbing a good meal during the SEMA Show is important to maintaining the energy you need for a successful Show, and luckily, there are plenty of food options. The trick is to find something that fits the amount of time allotted for you to eat.

  • MonorailAs the single largest gathering of small businesses in America, the 2019 SEMA Show is expected to draw nearly 170,000 industry professionals to the Las Vegas Convention Center (LVCC), November 5–8. This year, the Show benefits from several ground-transportation improvements, making a commute to the LVCC easier than ever. For more information about any of the following services, visit

Industry News

  • Hyundai Veloster RM19 Mid-Engine Prototype: It’s expected to be a compact sports car, possibly in the vein of a Porsche 718 Boxster/Cayman.

    Mustang-Inspired Mach E Performance EV: Previous sightings of Ford’s EV showed the vehicle in mule form, wearing the body of a last-generation Ford Escape.

    Porsche’s 820hp Über-Panamera: The Über-Panamera will get 820 hp out of a tuned version of the existing engine.

  • Industry news from SEMA-member companies, including Vantage Mobility International, Continental, Sports Car Club of America and more.

  • The official 2019 SEMA Show mobile app is now available for download. The free app gives Showgoers access to a comprehensive list of all exhibiting companies, seminars, events and more so that users can create a personalized plan and maximize their time at the SEMA Show.

New Products

People And Places

  • Tim MartinIt is my pleasure to welcome more than 160,000 exhibitors, attendees and enthusiasts to the 2019 SEMA Show. This week-long event in Las Vegas celebrates the innovation, creativity and excitement of the automotive aftermarket. Thousands of exhibitors display an incredible array of products and technology. Amazing custom cars, modified trucks and unique displays showcase emerging trends and new business opportunities.

  • Roy LittlefieldOn behalf of the Tire Industry Association (TIA), welcome to the 2019 Global Tire Expo (GTE)—Powered by TIA, in the exciting city of Las Vegas. GTE is the section of the SEMA Show devoted to tires and wheels. As you surely know because you are here, the SEMA Show is the place to be if you love cars, enjoy working on them and like giving them a different personality. The SEMA Show is an automotive feast for those with a passion for restyling their vehicles.

SEMA Heritage

  • HeritageFifty years ago, the Petersen Publishing Company magazine devoted to the business side of automotive enthusiasm devoted a large number of pages over two issues to cover the 1969 SEMA Show. The quotes reproduced above are the stories’ opening lines. Even five decades later, you can feel the adrenaline rush of enthusiasm and accomplishment the editors were experiencing on their first go-around with the coverage and how that rush transformed with a month’s hindsight into a less jubilant but more confident assessment of what went on at the Anaheim Convention Center in early January—and what it bode for the industry.