SEMA News—January 2014
The 2013 SEMA Show: It’s a Wrap!
The SEMA Show is now a wrap. The 2013 Show featured nearly 2,400 exhibitors and covered more than 1,000,000 sq. ft. of exhibit space.
The benefits to Show exhibitors included access to more than 60,000 buyers and the chance to work with manufacturers, such as Ford, Scion and Hyundai, on project vehicles that showcased their products as they were intended to be used.
One other key benefit for exhibitors was the opportunity to promote their products to the press. Media attended this year’s SEMA Show from more than 130 countries around the world. The SEMA Show’s exhibitors afforded them unprecedented access, as demonstrated by the articles listed below.
Rod & Custom
Rod & Custom magazine reviewed the 2013 SEMA Show, paying particular attention to the street-rod and custom market. The publication reviewed new products from companies such as COMP Cams, American Autowire, Lokar and Dakota Digital. Each year, SEMA Show exhibitors have access to the thousands of credentialed media who attend with the purpose of reporting on the latest and greatest products available for the aftermarket industry. This exposure can create invaluable opportunities for Show exhibitors.
The SEMA Show offers companies in the aftermarket industry unique chances to publicize their products. Peak Wireless Corp. received coverage from Consumer Reports for the launch of the company’s KnowMyTires product. KnowMyTires is an app available for the iPhone, allowing users to monitor their tire pressure via Bluetooth technology. A review by the country’s premier consumer publication gave Peak Wireless a huge lift in launching its product. The access to a wide range of publications in one location was an added benefit to attending this year’s Show.
Local Las Vegas media have routinely given extensive coverage to the annual SEMA Show. This year was no exception. Fox 5 detailed the major economic impact of the SEMA Show and the positive influence the Show brings to not only the Las Vegas area but also to companies looking to promote their products. The station noted that the SEMA Show is the natural choice if a company were thinking of attending only one automotive show a year.
Stang TV noted that Powermaster Starters and Alternators had entered its products in the annual SEMA New Product Showcase. The Showcase is just another opportunity for companies to receive additional notice during the Show. Stang TV reported that Powermaster products are compatible with GM, Ford and MOPAR applications. Many companies leverage their exposure by partnering with OEMs, such as GM or Ford, to increase their chances of reaching the thousands of journalists who attend the Show.