SEMA News—April 2013
SEMA Show in Print—Part One
While the SEMA Show is a trade-only event not open to the general public, thousands of editors and writers report on the annual Show, thereby giving consumers a chance to see what’s new in the industry. Several publications do a great job of scouring the Las Vegas Convention Center to bring their readers the best of the best. Many spend four or more days visiting with the 2,000-plus exhibitors at the SEMA Show. Check out what some publications found, and stay tuned next month for even more SEMA Show clips.
Popular Hot Rodding
Popular Hot Rodding highlighted “15 New Street Machines From the Coolest Car Show on Earth,” “41 Exciting New Parts You’ll Want in 2013” and showcased four of its favorites on the cover of its March 2013 issue.
In addition to featuring more than 60 of the newest parts available for diesel applications, the Diesel World team included highlights of what it described as the “World’s Biggest Truck & Car Show.” Opening with a photo from the first-ever SEMA Show, which took place in 1967 under the grandstands of Dodgers Stadium, the article went on to describe how the trade show has grown into a must-do event for anyone working in the industry.
Drag Racing Action
Many say that a picture is worth a thousand words. That being the case, Drag Racing Action’s coverage of the 2012 SEMA Show says a lot, with photo highlights from the annual event that include vehicles, products, celebrities and more.
As the headline in the magazine states, “What Happens in Vegas May Well Wind Up in Your Garage.” Reporter David S. Wallens recognized the process and the cycle that products go through: first being displayed at the SEMA Show and then appearing at stores throughout the country before making their way into individual garages. It’s no surprise that Wallens did such a thorough job of showcasing many of the hot products to keep an eye out for.