SEMA News—February 2012
Media Turns to Tires and Wheels
While there are trade shows that target specific automotive aftermarket segments, the SEMA Show is the premier trade show that covers every aftermarket category. From hot rods, mobile electronics and paints, to wheels, tires, trucks and more, the SEMA Show is unique in that it provides the industry with an opportunity to cross market and discover new opportunities for growth. Nowhere else are industry professionals able to see such a variety of products and accessories.
Two areas of the Show that capture the attention of many in the industry are wheels and tires. The Global Tire Expo—Powered by the Tire Industry Association (TIA), was created as a standalone section in 2010 and has grown to become a comprehensive tire show featuring all segments of the tire industry. Held side-by-side with the wheel section, the Global Tire Expo helps to generate a great deal of media coverage as well.
Modern Tire Dealer
Like many print publications, Modern Tire
Another trade publication, Tire Business posted news and reports of the Show throughout the week on its website. Comprehensive coverage followed in the print publication with several pages of SEMA Show news.
Knowing that the industry anxiously awaits
Wheel and tire coverage is not limited to the tire trades. USA Today featured a comprehensive article on the trends that were identified at the SEMA Show.