SEMA News—August 2011

SEMA Announces Board of Directors Election Results

  Nate Shelton of B&M Automotive Group was elected chairman-elect of SEMA and will join five newly elected Board of Directors members to help lead the association in the 2011–2012 term
Nate Shelton of B&M Automotive Group begins his role as chairman-elect of the SEMA Board of Directors at the Association’s Board meeting in July. 
Nate Shelton of B&M Automotive Group was elected chairman-elect of SEMA and will join five newly elected Board of Directors members to help lead the association in the 2011–2012 term. Shelton fills the position that was held for the past two years by Scooter Brothers of Comp Performance Group. Brothers begins serving as chairman at the association’s summer Board meeting in July. The newly elected Board volunteers include Tim Martin of K&N Engineering; Steve Wolcott of ProMedia LLC; Jim Chick of Bestop Inc.; J.R. Moore of Performance Warehouse; and Greg Adler of Transamerican Auto Parts.


  • Chairman: Scooter Brothers, Comp Performance Group
  • Chairman-Elect: Nate Shelton, B&M Automotive Group
  • Immediate Past Chairman: Rick Rollins, Rollins Performance Marketing/Consulting
  • Secretary/Treasurer: Dan Gresham, Coutant Capital
  • General Counsel: Russ Deane, Trainum, Snowdon & Deane


The 2011–2012 SEMA Board of Directors roster is as follows:

  • Greg Adler, CEO, Transamerican Auto Parts
  • Joel Ayres, Vice President, Sales & Marketing, Bedslide/Tākit LLC
  • Jeff Bates, Principal/Partner, Bob Cook Sales
  • Jim Bingham, President and CEO, Winner’s Circle Speed & Custom Inc.
  • Luanne Brown, President and CEO, eTool Developers LLC
  • Jim Chick, Director, Sales & Marketing, Bestop Inc.
  • Donnie Eatherly, President, P&E Distributors Inc.
  • Ron Funfar, President and COO, Hedman Hedders/Trans-Dapt
  • John Hotchkis, President, Hotchkis Performance LLC
  • John Iannotte, NA Williams Company
  • Myles Kovacs, President and Co-Founder, DUB Publishing Inc.
  • Tim Martin, Vice President, K&N Engineering Inc.
  • J.R. Moore, Director, Warehouse Operations, Performance Warehouse
  • Bob Moore, President, J&B Service
  • Adrian Murray, President, Painless Performance
  • Ed Orzetti, President and CEO, Keystone Automotive Operations Inc.
  • Mike Spagnola, President, Street Scene Equipment
  • Chris Thomson, National Sales Manager, Airaid Filter Company
  • Tim Watts, Vice President Sales & Marketing, Superlift Suspension Systems
  • Steve Wolcott, CEO, ProMedia LLC
  • Van Woodell, President/Owner, Weathers Auto Supply
  • Jeep Worthan, Vice President, Sales, Auto Meter

The newly elected members will be recognized at the SEMA Installation Banquet & Gala Fund-raiser to be held Friday, July 29, 2011, at the Renaissance Long Beach Hotel. Also during the event, outgoing Board members Laurel Dasher of Superchips, Zan Martin of Martin & Company Advertising, Tony Napoli of American Speed Centers, Doug Evans of Source Interlink Media and Ernie Silvers of Egge Machine Co. Inc. will be recognized and thanked for their substantial contributions to the industry. A special tribute will be held for the late Gray Baskerville in addition to Art Chrisman, Chris Economaki and John Towle as they are introduced as the 2011 SEMA Hall of Fame inductees. Details and tickets are available here.

Goodguys “Sunday Get-Together” Welcomes All American-Made Vehicles

  The new Sunday Get-Together promotion from the Goodguys Rod & Custom Association welcomes American-made or American-powered cars and trucks of all years, makes and models to events on Sundays only.
Through the Goodguys’ Sunday Get-Together promotion, late-model American-made or -powered musclecars and hot rods will share the spotlight with their classic, old-school counterparts.  
The new Sunday Get-Together promotion from the Goodguys Rod & Custom Association welcomes American-made or American-powered cars and trucks of all years, makes and models to events on Sundays only.

The three upcoming Sunday Get-Together events will be held at the Goodguys 5th Peak Chicagoland Nationals (August 12–14) at Chicagoland Speedway; the Goodguys 10th Midwestern Nationals (September 2–4) at Kansas Speedway; and the 18th Southeastern Nationals (October 28–30) at Charlotte Motor Speedway.

Goodguys says that through the new format, and with some of the newer musclecars and hot rods available, car lovers will enjoy seeing classics parked next to their late-model brethren.

To register and for more information, visit or call Goodguys at 925/838-9876.


SEMA Launches New Show Website

The new website helps exhibitors and attendees make the most of their SEMA Show experience.
SEMA has launched a new website to enhance the tools provided to exhibitors and attendees, helping both parties make the most of their SEMA Show experiences.

Companies seeking to secure booth space can get the process started from the homepage by simply clicking on the “Buy a Booth” link. Attendees will also find it simple to register by accessing the “Attend Show” button, which makes it easier than ever to sign up.

Quick access to a virtual map of the Las Vegas Convention Center and an exhibitor list helps attendees easily find the company booths and locations they need to see, helping to boost their SEMA Show return on investment while simplifying pre-Show planning.

The site is now live, and there will be a continuous rollout of new features and updated content in the months leading up to the Show. Exhibitors and attendees looking to stay informed on all things Show-related are encouraged to visit today.


Nominations Open for the Prestigious 2011 SEMA Awards

Nominations are now being accepted for three of SEMA’s most prestigious awards honoring the outstanding companies and individuals within the specialty-equipment industry: SEMA Person of the Year, SEMA Rep Agency of the Year and SEMA WD of the Year.

The award recipients will be honored during the 2011 SEMA Show Industry Awards Banquet, Thursday evening, November 3. SEMA members are encouraged to take a moment to review the SEMA Awards website at, which lists the criteria established for each award as well as each award’s previous honoree.

The deadline to submit SEMA Award nomination forms is Friday, July 29, 2011. For more information, contact Staci Bostock at 909/978-6693 or e-mail


Fast Facts


Steve McBride

Ohio Technical College named Steve McBride director of the High Performance & Racing Program, where he will oversee students who are learning skills that will allow them to become high-performance race team technicians or performance shop owners. McBride was previously an instructor for Ohio Technical College and has 25 years of industry knowledge and experience. “Our High Performance & Racing course focuses on a variety of racing series—including NHRA, IHRA, SCCA and ASA—to prepare students and make them versatile and valuable to future employers,” McBride said. “OTC stresses hands-on training and real-world experience.” Ohio Technical College, Cleveland, OH; 800/322-7000.

AC Propulsion CEO Tom Gage was selected as one of Automotive News’ Electrifying 100, a list of what the publication calls “the most influential people leading the global transformation of the automobile to an electrified fleet.” According to a press release, AC Propulsion is widely credited with playing a seminal role in the modern electric vehicle era. As CEO for the past 10 years, Gage led the company toward commercialization of the proprietary electric propulsion technologies it has developed since 1992. AC Propulsion, San Dimas, CA; 909/592-5399.

Ingersoll Rand was awarded TechShop magazine’s 2010 Top 5 Tools Award. On a monthly basis, readers of
TechShop reported on the top five tools used in their shops. Award winners were based on the number of times a company or its products were mentioned in the previous six issues of the magazine’s Top 5 Favorite Tools section by shop owners and technicians. Ingersoll Rand, Annandale, NJ; 908/238-7000.

For the fourth consecutive year, WyoTech-Laramie was named to the 2010 President’s Higher Education Community Service Honor Roll by the Corporation for National and Community Service. According to WyoTech, the honor roll recognizes higher-education institutions that reflect the values of exemplary community service and achieve meaningful outcomes in their communities. More than 1,000 students from the WyoTech-Laramie campus engaged in varied community-service efforts in 2010, including assistance during an unexpected flood in July, which put dozens of homes at risk in the West Laramie area. WyoTech-Blairsville, Blairsville, PA; 724/459-9500.


Illustrated Collector-Car Encyclopedia

Hemmings Motor News
is now publishing the Illustrated Collector-Car Encyclopedia. Referred to by Hemmings as a one-of-a-kind reference source for everything collector car, the encyclopedia aims to provide a visual guide to the history of the automobile, starting with its earliest years. Hemmings announced that the encyclopedia will include 30 categories (engines, wheels, hot rodding and more) and is set to be published late October. For additional information, including advertising and sponsorship details, contact Jeff Yager at Hemmings Motor News, Bennington, VT.

Centric Parts has acquired an additional 25,000 sq. ft. of floor space adjacent to the company’s existing facility in City of Industry, California. The facility handles customer service, shipping and receiving of finished goods. With the new space, the company now has more than 500,000 sq. ft. of combined floor space at its three locations.

Meyer Distributing Inc. added a new hub warehouse in Dallas/Ft. Worth, Texas. The company announced that the new warehouse will provide daily automotive accessories route delivery to the Dallas/Ft. Worth metroplex and will offer will-call pickup Monday–Friday. Meyer Distributing, Jasper, IN; 800/MEYERUSA.

Yokohama Tire Corp. (YTC) announced that Yasushi Tanaka is the company’s new president and CEO. Tanaka succeeded Takao Oishi, who had been at the helm of YTC since April 2008. Tanaka was with The Yokohama Rubber Co. Ltd. (YRC) in Tokyo, Japan, where he was the corporate officer in charge of the corporate planning department, secretariat and GD100 promotion department. Tanaka, who joined YRC in 1982, will now be based at YTC’s corporate headquarters in Fullerton, California. His promotion also includes being named president of Yokohama Corp. of America and president of Yokohama Corp. of North America. Tanaka remains a YRC corporate officer. The company also announced that it hired United Future to assist with an overall corporate strategy to enhance customer engagement and manage its brand digitally. With the goal of making communicating with Yokohama’s customers stronger, United Future will incorporate Yokohama strategies with implementation tactics and business analytics. Yokohama Tire Corp., Fullerton, CA; 714/870-3800.


Saleen S7


Phil Frank
, the man behind the design of the Saleen S7, launched an exotic component business, PFD Carbonworks. As a design consultant via Phil Frank Design (PFD), Frank has been instrumental in designing the brands, vehicles and products of numerous companies. According to a release, Frank has focused his experience, time and resources into establishing PFD Carbonworks, which is dedicated to performance and innovation components for the automotive exotic enthusiast. Phil Frank Design, Portland, OR; 503/803-5536.

Speedway Motors was named the 2011 Corporate Marketer of the Year by the Lincoln, Nebraska, chapter of the American Marketing Association (AMA). The company also received top honors for social marketing during the Lincoln AMA’s recent awards ceremony. The company was honored for its full spectrum of marketing efforts, including its website, print and direct-mail and online advertising for the street-rod and racing markets. Speedway Motors accepted the Lincoln AMA’s Prism Award for social marketing for its Facebook page, which has attracted more than 37,000 fans in just two years since 2009, putting it in the top 4% of all Facebook pages, according to the company. Speedway Motors, Lincoln, NE; 402/323-3200.

The NHRA Snap-On Funny Car featured a special paint scheme in an effort to build awareness for the Wounded Warrior Project—an organization dedicated to helping wounded veterans returning from Afghanistan and Iraq. The Wounded Warriors Snap-On Funny Car, driven by two-time NHRA champion Cruz Pedregon, raced at the Chicago NHRA Nationals, July 8–10, in Joliet, Illinois.

Line-X Protective Coatings presented Valley Line-X with its 2011 Excellence Award. Located in North Hollywood, California, Valley Line-X was selected for demonstrating dedication to the brand, a commitment to excellence and for accomplishments within the community, according to Line-X Protective Coatings. Line-X, Anaheim, CA; 714/850-1662.


Mauro Pessi

appointed Mauro Pessi president and CEO of the company’s South America region. According to the company, the move was made to facilitate the consolidation and development of Pirelli leadership in the growing markets in South America. In an effort to maintain the continuity of the company’s business strategy in North America, Pessi will also retain the chairmanship of the Pirelli NAFTA region. In addition, to support what the company refers to as challenging growth in the NAFTA region, Matteo Battaini was appointed CEO. The company feels that Battaini’s 20 years with Pirelli will help in its commitment to the region. Pirelli Tire North America, Rome, GA; 800/PIRELLI.

Hopkins Manufacturing Corp. has partnered with Toronto, Canada-based private equity firm OnCap. According to a press release, Hopkins management and OnCap have invested in the company by purchasing shares from an affiliate of Friend and Skoler & Co. Inc.—a private equity investor in Saddle Brook, New Jersey, that has been an investor in Hopkins since 2004. The investment by OnCap was completed in connection with Hopkins recapitalization and new bank financing. Hopkins Manufacturing, Emporia, KS.

Duke Networks LLC, producers of the automotive television show “Motorz TV,” announced that AMP Research will be the title sponsor of the upcoming fifth season of the program. Hosted by Chris Duke, the show airs on the Pursuit Channel Wednesday nights at 10:00 p.m. (PDT) to 40 million homes nationwide, according to Duke Networks. Duke Networks, San Diego, CA; 858/935-7300.

AutoWare Technologies has added a new brake feature as part of its NextWheels Online Program featuring MGP Caliper Covers. Users can now preview MGP caliper covers in various colors as well as how different custom wheels and tires will look on their cars. Details are available at AutoWare Technologies, Panama City, FL; 877/230-9695. 

At its 2011 Supplier Summit, Carquest Auto Parts named East Penn Manufacturing as its 2010 Supplier of the Year. The annual award was renamed the Larry McCurdy Award in memory of Larry McCurdy, an industry leader and former board member of General Parts International Inc. McCurdy passed away in 2010. According to Carquest, the award recognizes a supplier’s contribution to its success through quality products and outstanding marketing support. Carquest Corp., Raleigh, NC; 919/573-2500.


Scott Woodward

Scott Woodward was named general manager of Boge America. Woodward spent more than a decade working in the compressed-air industry for leading manufacturers, according to Boge. In his new role, Woodward is responsible for developing business throughout America, which includes strengthening and expanding the distribution network to ensure a local sales and service presence nationwide.
AutoTrader announced that July was the last month of AutoTrader Classics print publications, including Mustang & Ford, Classic Cars & Parts, Corvette & Chevy, Kustoms & Hot Rods and Classic Cars & Parts–Price Guide. AutoTrader Classics will become an online-only brand with classic car content, photos, features and classified listings at AutoTrader Classics Publishing, Clearwater, FL; 888/415-5011 .

Through a partnership with Orange County Choppers (OCC) and its founder Paul Teutul Sr., Wyotech students will help construct an OCC custom-built, WyoTech-branded motorcycle under the guidance of Teutul. In addition, WyoTech, the official technical school of OCC, has arranged for students to intern at the world-renowned bike-building facility in upstate New York. Students will be selected from all WyoTech campuses, including Daytona and Fremont, where motorcycle mechanic training is offered. The bike will be revealed in an episode of the TV program “American Chopper” that will air this fall on the Discovery Channel.

AST Suspension acquired all Moton Suspension Technology B.V. assets. AST Suspension and Moton Suspension Technology will continue to be produced as two separate brands using two different design philosophies. AST will keep Moton headquarters in Uden, Netherlands. Over the next few weeks, North American service and sales will move from Cumming, Georgia, to AST USA’s headquarters in Plano, Texas. Further information about the acquisition of Moton assets will be made available in the near future on the AST–USA website at AST Suspension, Plano, TX; 972/424-3700 .

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