By SEMA News Editors
FutureTech Studio Showcases the Technologies Shaping Mobility at the 2026 SEMA Show
The exhibit will feature visionary vehicle builds, technology demonstrations and microlearning sessions exploring the industry's future.
From advanced powertrains and artificial intelligence to advanced driver assistance systems (ADAS), emerging technologies are reshaping the automotive aftermarket. At the 2026 SEMA Show, November 3-6, Las Vegas, FutureTech Studio and the ADAS Showcase will give attendees an up-close look at these innovations through interactive demonstrations, featured vehicles and educational sessions exploring their real-world applications and implications for the industry.
The FutureTech Studio will return to the 2026 SEMA Show with more than 20 vehicles and a three-day education program highlighting technologies changing how automotive aftermarket products are designed, developed, and brought to market.
Topics include advanced powertrains and fuels, artificial intelligence, automated driving technologies, and emerging product-development tools.
Located in Central Hall, Booth #24401, FutureTech Studio will feature more than 20 vehicles showcasing alternative fuels and EV powertrains, a FutureTech Live Education Stage offering 21 30-minute microlearning sessions across three days, and product displays demonstrating real-world solutions to help manufacturers get products to market faster and easier.
"FutureTech Studio is designed to show industry professionals both where automotive technology stands today and where it's headed, helping attendees evaluate emerging solutions, understand their business implications, and identify opportunities to remain competitive," said SEMA Vice President of OEM and Product Development Jim Moore. "Attendees can expect a connected, hands-on environment where they can see technologies up close, talk with experts, and experience how innovations are shaping the industry's future."
Moore, along with the SEMA Garage team, plays a central role in supporting technologies featured in the FutureTech Studio. SEMA Garage serves as an advanced R&D partner for the automotive aftermarket, giving companies access to the engineering resources, testing capabilities, and technical expertise needed to accelerate product development and navigate compliance. Its Los Angeles and Detroit facilities help manufacturers transform ideas into market-ready products. The exhibit connects that technical work with the products, systems, and applications attendees can see on the show floor.
Exhibit and Education Highlights
In addition to microlearning sessions in the FutureTech studio, attendees can extend their learning through SEMA Education's Vehicle Technology Track throughout the week in Upper North Hall. FutureTech Studio and related SEMA Education programming will address several areas of vehicle technology, including advanced powertrains, automated driving technologies, and engineering tools. Highlights include:
Advanced Powertrains
- Featured vehicles include Bisimoto's Nio EP9, a demonstration of advanced electric powertrain and high-performance vehicle engineering; Rezvani Motors, pushing the boundaries of tactical mobility, vehicle security, and performance engineering; and Scorpion EV's Project SENNA, blending advanced fabrication with high-performance powertrain development.
- Microlearning Session: "Advanced Fuels and Propulsion: Accelerating the Future of Mobility," Nov. 5 at 10 a.m. in the FutureTech Studio explores the potential of hydrogen internal combustion technology and its role in the future of vehicle propulsion.
- SEMA Education Session: "Advanced Fuels and Powertrains: Engineering the Next Generation of Vehicle Propulsion," Nov. 4 at 11 a.m. in Room N259 highlights the rapidly evolving landscape of advanced fuels and powertrains, emphasizing a powertrain‑agnostic approach that supports innovation across the aftermarket.
Automated Driving Technologies
- Highlights include displays of Sensor Field of View Mapping, exploring the sensor coverage and environmental awareness behind today's driver assistance technologies; and Automated Driving Camera Perception, showcasing the perception systems that transform visual data into driving decisions.
- Microlearning Session: "The Future of ADAS: Performance, Validation, and Integration," Nov. 5 at 10:30 a.m. in the FutureTech Studio examines the latest developments in ADAS technology, calibration, validation, and vehicle modification.
- SEMA Education Session: "ADAS Unlocked: Ensuring ADAS Performance on Modified Vehicles," Nov. 4 at 1 p.m. in Room N255 explores the challenges and opportunities ADAS presents across the automotive ecosystem.
- ADAS Showcase Education Session: "ADAS and Vehicle Modification: An Open Industry Discussion," Nov. 3 at 3 p.m. in the SEMA ADAS Showcase, Booth #31200, explores the intersection of ADAS, vehicle customization, repair, calibration, and emerging technologies, while encouraging audience participation and industry collaboration.
Engineering
- Featured companies include Overland AI, demonstrating next-generation vehicle autonomy through advanced perception and route planning; GM Defense, highlighting the engineering behind next-generation tactical mobility platforms; Kuhnhausen Metal Concepts, demonstrating how digital engineering and fabrication are reshaping automotive aftermarket innovation; Tinkegineering, demonstrating how hands-on learning fuels the next generation of engineering talent; and N+ Bikes, showcasing the Integration of electric propulsion, connected software, and advanced bicycle engineering.
- Microlearning Session: "SAE Standards 101: From Creation to Industry Adoption," Nov. 5 at 3 p.m. in the FutureTech Studio explores how SAE International standards are developed and why they play such an important role across the automotive industry.
- SEMA Education Session: "SAE International Standards: Shaping the Future of the Automotive Industry" Nov. 5 at 9 a.m. in Room N255 explores how companies can leverage programs to identify emerging talent, support workforce development efforts, and recruit future employees.
"As vehicles become increasingly interconnected, it's more important than ever for industry professionals to understand how emerging technologies will impact the future of driving," said SEMA Director of Vehicle Technology Luis Morales. "We look forward to delivering an experience that gives attendees practical insight into these changes so they can prepare their businesses for what comes next."
SEMA 2026 Expands ADAS Showcase With Vehicle Engineers, Hands-On Demos
Visit the Upper South Hall, booth #32100, for an interactive workshop on vehicle changes, repairs, calibration requirements and more.
The 2026 SEMA Show will expand its ADAS Showcase to give automotive professionals direct access to vehicle engineers, technical specialists, late-model vehicles and calibration equipment as they examine real-world questions involving advanced driver assistance systems (ADAS).
The rise of ADAS is among the most impactful developments for the automotive aftermarket, and SEMA has led the industry’s response through its substantial investment in its SEMA Garage program, impactful federal advocacy, and, now, a highly visible presence among SEMA Show programming.
Developed with the Society of Collision Repair Specialists and its ADAS Council, the interactive experience will take place in Upper South Hall, booth #32100 (view on the floorplan), adjacent to the Collision Repair & Refinish section. Programming is scheduled from 9:30 a.m.-1:30 p.m. PST daily, with additional programming delivered by the SEMA Garage and Government Affairs in the afternoon on Tuesday, November 3.
Representatives from Ford, General Motors and Rivian are scheduled to participate alongside collision repair and calibration specialists. Using two calibration bays, participating experts will demonstrate how cameras, radar, vehicle geometry, sensor positioning, mounting locations, replacement components and vehicle modifications can influence ADAS operation and calibration requirements.
"Advanced vehicle technologies are creating questions across the automotive aftermarket, and businesses need access to credible technical information they can apply to their work today," said Tom Gattuso, SEMA vice president of events. "The SEMA Show brings vehicle engineers and aftermarket professionals together to examine these technologies in a practical setting, improve understanding and support more informed business decisions."
Technology and equipment providers supporting the hands-on learning environment include AirPro Diagnostics, ALLDATA, Autel, Car ADAS Solutions, Hunter Engineering, John Bean, OEC, Opus IVS, Repairify and Revv. Enterprise and Rivian are among the companies supporting the Showcase through vehicle availability.
By connecting automakers, technology and equipment providers, and collision repair professionals, the Showcase will allow attendees to examine how manufacturer requirements relate to the equipment, software, service information and processes used in automotive repair and calibration facilities.
"ADAS operation can be influenced by a range of interconnected factors, including repairs, replacement components, vehicle geometry, sensor positioning and modifications," said Aaron Schulenburg, SCRS executive director. "Examining those variables through real-world vehicles and calibration scenarios will help attendees better understand the technical considerations involved and how those factors can affect service, repair and calibration decisions."
Rather than relying on traditional classroom presentations, the Showcase will feature short technical discussions around vehicles, components and repair scenarios. Topics will include calibration troubleshooting, sensor alignment, the relationship among vehicle geometry, repairs and ADAS operation, and the equipment and facility considerations involved in servicing different vehicle makes, models and technologies.
Each programmed discussion will be followed by an open-engagement period during which attendees can ask questions, inspect equipment and discuss service, repair, vehicle modification and calibration scenarios with participating experts.
The Showcase is intended to provide technical education rather than promote a particular calibration product or solution. All registered SEMA Show buyers and exhibitors may participate in Showcase discussions and demonstrations.
The 2026 SEMA Show opens on Election Day, November 3. SEMA's Drive the Vote campaign encourages attendees to make a plan to vote before traveling to Las Vegas. Visit sema.org/vote for more information.
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.
Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, on the SEMA Show campus. Secure tickets or learn more at semafest.com.
