By Ashley Reyes
SEMA Show exhibitors have an opportunity to make a lasting impact on the future of the automotive aftermarket by participating in the 2026 SEMA Show Student Program, taking place on Thursday during the November 3-6 event in Las Vegas.
Each year, the Student Program invites more than 1,000 college students to the SEMA Show to explore the wide range of aftermarket career paths from manufacturing and R&D to engineering, marketing and sales, business ownership, finance and more. Exhibitors who participate in the SEMA Show Student Program will help cultivate the next generation of industry leaders, educate students about the size and opportunities of the industry and build relationships that may lead to future hires.
Opportunities to get involved include:
SEMA Show Student Program Networking Breakfast
Thursday, November 5 | 8:00 AM-9:30 a.m. PST | LVCC, West Hall, W326
Meet hundreds of students pursuing automotive careers during the SEMA Show Student Program Networking Breakfast. This event gives exhibitors a chance to meet face-to-face with emerging talent, build brand awareness and share industry knowledge with students who are passionate about contributing to the future of the industry.
Participation is free; the event simply requires 90 minutes from a company representative. No setup time or marketing materials are required.
Gear-Up Girl Networking Event (Reserved for Women)
Thursday, November 5 | 11:45 a.m.-12:15 p.m. PST | West Hall, W256
Many female students are seeking guidance, encouragement and insight as they begin their careers. The Gear Up Girl Networking Event gives female aftermarket professionals an opportunity to share their career journey, provide mentorship and help inspire the next generation of female leaders in the industry.
During the event, SBN will honor one student with the Jessi Combs Rising Star Award, presented by SBN and the Jessi Combs Foundation.
Register here (scroll down to "SBN").
With the SEMA Show just weeks away, now is the time to add these events to your schedule and shape the future of the industry.
Still need a booth for the SEMA Show? Learn more at semashow.com/exhibitor.
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center or the 2026 SEMA Show floorplan.
Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, on the SEMA Show campus. Secure tickets or learn more at semafest.com.
