By SEMA News Editors
Preparing for the 2026 SEMA Show, November 3–6, in Las Vegas, involves more than designing a booth and shipping products. From managing freight and material handling to capturing leads and engaging customers, the right resources can help exhibitors save time, control costs and get more from their Show investment.
To help exhibitors navigate the process, Freeman, the official SEMA Show partner, will host a free live webinar on Monday, September 14, at 1:30 p.m. EDT/10:30 a.m. PDT.
The 2026 SEMA Show Freeman Webinar will be led by Cassandra Cothron, exhibitor education manager for Freeman and SEMA Show management to provide practical guidance on the tools, services and resources available to SEMA Show exhibitors.
The session will cover:
- Cost-saving tips and resources to help exhibitors manage their Show investment.
- Material handling and freight services to help simplify the logistics of getting products and materials to the Show.
- Lead retrieval and customer management solutions to help exhibitors capture and follow up with valuable contacts.
- New-product promotion strategies to help exhibitors attract attention to their latest offerings.
- Customer engagement strategies designed to help exhibitors draw attendees into their booths and create meaningful connections.
- Exhibit-related Q&A, giving exhibitors an opportunity to get answers to their questions from exhibition experts.
Whether you're a first-time exhibitor or a longtime SEMA Show participant, the webinar offers an opportunity to make sure you're taking advantage of the resources available to you before the Show floor opens.
Don't miss this chance to get expert guidance and prepare your exhibit for a successful SEMA Show.
Register for the 2026 SEMA Show Freeman Webinar.
Exhibitors should also frequently check the complete list of deadlines for the 2026 SEMA Show using the Exhibitor Services Manual (ESM) found at semashow.com/esm. The ESM is the one-stop shop for all things related to exhibiting at the SEMA Show and contains everything companies need to know to exhibit like a pro, including deadline and budget checklists.
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com, visit the Registration Resource Center, or visit the 2026 SEMA Show floorplan.
SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.
Have questions on exhibiting at the SEMA Show? Call SEMA from 9:00 a.m.-5:00 p.m. EDT, Monday through Friday, at 508-743-8571, or email AAPEXSEMA@maritz.com.
