By SEMA News Editors
SEMA Show organizers are now accepting applications for its Feature Vehicle program at the 2026 SEMA Show, November 3-6, Las Vegas, but time is running out to apply. Applications close on Friday, July 31.
The program offers exhibitors an opportunity to expand their Show presence well beyond their booth and help drive sales, leads and booth visits during the industry's premier trade event.
Featuring cars from all categories and applications, the Feature Vehicle program fills the SEMA Show floor with hundreds of world-class builds--all submitted by Show exhibitors--and directs industry professionals, buyers, media members and more to exhibitors' booths, providing invaluable brand exposure and an in-person look at the real-life applications of the aftermarket's latest products.
Additionally, each vehicle accepted into the program will be featured in the SEMA Show app, highlighting each vehicle's make, model, year, color, products used in the build, builder's name and name and booth number of the sponsoring exhibitor, all accompanied by an image of the vehicle.
For more information on the program, including rules, regulations and requirements for displaying a vehicle on the SEMA Show floor outside of a booth, click here.
The deadline to submit an application for the Feature Vehicle program is Friday, July 31.
For more information on other exhibitor programs and resources designed to help maximize ROI, utilize the Exhibitor Service Manual on semashow.com/exhibitor. The entire Exhibitor Service Manual is the official exhibitor's handbook for success, in addition to the relationships they form with their SEMA sales representative, the SEMA media team and the SEMA Show department.
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.
SEMA Fest has been confirmed for Friday, November 6, 2026, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.
