By SEMA News Editors
The SEMA Motorsports Products & Media Council (MPMC) will celebrate the 30th anniversary of its Media Trade Conference on February 2-4, 2027, in Orlando, Flaorida. Manufacturer registration is open now to MPMC, Truck & Off-Road Alliance (TORA) and Performance Racing Industry (PRI) business members, who can lock in discounted pricing through September 8 at mediatradeconference.com.
For 30 years, the MPMC Media Trade Conference has been a powerful venue for motorsports parts manufacturers to build high-quality relationships with the media. Known for its “speed-dating” format, the event enables manufacturers to engage in more than 40 half-hour meetings with journalists, podcasters and content creators throughout the three days, with the goal of establishing valuable partnerships and getting their company news and products in front of the right audience.
"The Media Trade Conference is a high-performance engine for visibility and connection in the motorsports aftermarket," said MPMC Chair Brian Bohlander. "In just three days, companies have the opportunity to engage directly with the voices that shape the industry, turning conversations into coverage and relationships into long-term momentum."
Unlike other events that focus on buyers and sellers, the Media Trade Conference focuses on helping manufacturers find valuable media partnerships without the distractions of a busy trade show floor. It’s where brands drive their narrative, share product demonstrations and discover new communication channels they may not have considered previously.
"Your network is your net worth, and the Media Trade Conference is a great way to meet different people that can help you grow your business," added Bohlander. "That's why this program has been successful for the past 30 years; it puts people in a room together to talk about what they do best and are passionate about––and magic happens."
The Media Trade Conference will also feature daily networking opportunities to help attendees maximize making connections outside of meetings. Additionally, all attendees are invited to an evening reception featuring an awards ceremony recognizing the 2027 MPMC Robert E. Petersen Media Award winner.
MPMC, TORA and PRI business members can save money by registering before the September 8 early-bird pricing deadline. Media registration will open in October.
To learn more and to register, visit mediatradeconference.com.
