By Ashley Reyes
Are you a truck and off-road builder with great skills and ideas?
The SEMA Truck & Off-Road Alliance (TORA) will be featuring up to 10 standout builds at the 2026 SEMA Show, November 3-6, as part of its Feature Vehicle Showcase. Submit your application now at www.sema.org/tora-feature-vehicles.
The TORA Feature Vehicle Showcase is open to current TORA members as a membership benefit. Not a TORA member? Learn more and join.
What's in It for You:
1. SEMA Show Feature Vehicle Placement
Your vehicle will be displayed in a high-traffic, outside walkway between the Las Vegas Convention Center North and West Halls, exposing your brand to thousands of key decision-makers, buyers and media representatives.
2. Strengthen Your Credibility
Your participation in the Showcase signals that your business meets the highest standards of innovation and creativity in the truck and off-road space.
3. Compete for an Award
All TORA Feature Vehicles are eligible to win the TORA Feature Vehicle Best in Show Award voted on by SEMA Showgoers. The winner will be announced in front of industry peers during the TORA SEMA Show Reception.
4. Build Awareness of New Products
Buyers and media are always looking for what's new and different. The Showcase is your opportunity to spotlight noteworthy products and demonstrate real-world applications.
5. Gain Brand Exposure Beyond the Show
All TORA Feature Vehicles are promoted on TORA's social-media channels and SEMA News during and after the SEMA Show.
Ready to expand your reach and reputation in the truck and off-road industry? Start here.
