By Ashley Reyes
Automotive restylers still have time to enter the 2026 PRO Cup Challenge, the aftermarket industry's premier competition celebrating the creativity, craftsmanship and passion drive the automotive customization market.
Hosted by the SEMA Professional Restylers Organization (PRO), the PRO Cup Challenge will spotlight six automotive restyling shops at the 2026 SEMA Show, November 3-6, in Las Vegas. Competitors will showcase market-ready builds in the PRO booth #50237 in the Las Vegas Convention Center West Hall, putting their craftsmanship, creativity and business expertise in front of fellow restylers, accessory manufacturers, dealers and Show attendees from across the industry.
The Challenge: Build a Vehicle Customers Will Buy
Unlike traditional competitions focused on one-off concepts, the PRO Cup Challenge invites restylers to design and build a repeatable, profitable accessory package for real-world customers. Competitors must build a package for a new-model vehicle that takes less than 50 hours to install and costs no more than $14,500.
Stand Out and Grow Your Business
At the Show, a panel of industry expert judges will select the PRO Cup Challenge winner based on vehicle marketability, ease of reproduction, creativity and profitability. Showgoers can also vote for their favorite build, recognizing it with the People's Choice Award. The competition will culminate on Wednesday, where the winner of both awards will be announced at the PRO Booth Happy Hour.
Make Your Mark: Apply Today
For automotive restylers looking to increase visibility, strengthen industry relationships and position their shop in front of potential business partners, the PRO Cup Challenge offers an opportunity to make a lasting impression on the industry's biggest stage.
