By Ashley Reyes
The Industry Cup Challenge returns to the SEMA Leaders & Legends Gala on Friday, July 24, in Newport Beach, uniting SEMA members for an evening of friendly competition, camaraderie and charitable impact.
The event features sponsored pinewood derby cars racing head-to-head in thrilling downhill action. All proceeds support SEMA Cares and its charity partners: Austin Hatcher Foundation, Childhelp and Victory Junction.
How the Industry Cup Challenge Works
The Industry Cup Challenge features five divisions: warehouse distributors, manufacturers, media, sales rep agencies and service providers. Each division will compete for the top spot in its category with the winning companies going on to represent that division in an all-out industry race and to be crowned the Industry Cup Challenge champion.
The winning company's name will be engraved on the Industry Cup Challenge trophy alongside past champions in a Stanley Cup-style tradition. The winner will hold the trophy for one year before returning it to defend their title at the next Gala.
Racing for a Cause
SEMA Cares provides a platform for association members to make a collective, positive impact beyond the automotive community. Through the Industry Cup Challenge, SEMA Cares provides critical resources, care and life-changing experiences for children and families navigating pediatric cancer, abuse recovery and serious medical conditions.
Join the Race
Ready to rally your team, connect with fellow industry members and make a difference that will have a lasting impact? Sponsor a pinewood derby car.
Sponsorships are $1,000 per company, and all races are officiated by SEMA Cares volunteers.
Can't attend the July 24 event in person? No problem. A SEMA Cares volunteer will race your company's pinewood derby car on your behalf, keeping you in the competition no matter where you are.
To purchase tickets for the 2026 SEMA Leaders & Legends Gala, the annual celebration honoring SEMA Hall of Fame inductees and recognizing incoming and outgoing members of the SEMA Board of Directors, visit sema.org/gala.
