By SEMA News Editors
The 2026 SEMA Show floorplan has been released, and limited space remains for racing and performance brands looking to showcase their innovations, November 3-6, Las Vegas.
The value that the SEMA Show provides racing and performance exhibitors is unmatched. From engines and turbo kits to suspension, brakes, chassis, drivelines and everything in between, SEMA is the ultimate launchpad for your brand's innovations.
But the booth is just the beginning. With thousands of content creators and media outlets on the floor, brands' launches have the opportunity to go viral before the Show even ends.
Exhibiting at the SEMA Show gives your brand visibility, credibility, and influence that fuel sales all year long. With more than 153,000 attendees and more than 70,000 qualified buyers and decision-makers, the Show delivers direct access to customers actively seeking new products, suppliers and partnerships.
The Racing & Performance section in Central Hall of the SEMA Show is designed for discovery. Your booth is positioned where buyers come to find the latest high-performance innovations with high-traffic main circulation paths; groups of related performance and racing product categories; and is positioned among builders, tuners and high-performance shops.
When you exhibit at SEMA, you're not just renting space; you're joining a community that fights for the Right to Race and Right to Ride, which helps protect race tracks, land access and provides research to stay competitive.
While the Show floor is filling up fast, there are still opportunities for brands to get involved, helping maximize impact before the doors open in Las Vegas this November. Check out the floorplan at semashow.com/floorplan.
The 2026 SEMA Show takes place November 3-6 in Las Vegas. Ready to put your brand at the center of the truck and off-road market? Explore opportunities and reserve booth space at the Racing and Performance page, or get started with the exhibit application directly below.
Questions? Read this article or contact SEMA at 240-ASK-SEMA (240-275-7362) or via email at customercare@sema.org.
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com. SEMA Fest has been confirmed for Friday, November 6, 2026, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.
