By SEMA News Editors
The exhibitor space rental agreement (ESRA) for the 2026 SEMA Show, November 3-6 in Las Vegas, is open. Exhibitors may still apply, but priority booth selection has concluded.
Securing booth space early is the first step toward maximizing ROI at the SEMA Show--an unrivaled opportunity for aftermarket companies to drive sales, meet new customers and elevate brand visibility.
Exhibiting at the SEMA Show delivers measurable value for businesses:
Increase Brand Awareness
Whether established or emerging, exhibiting at SEMA is a high-impact investment that accelerates brand growth.
"SEMA is a big deal for us," said Melissa Parra of Speedmaster.
Connect With Customers
Meet face-to-face with existing customers and build stronger relationships with new buyers on the Show floor.
"It's great, especially for our international folks and all our B2B partners. We get to have that face-to-face time. Those in-person meetings are just invaluable for us," said Cassie Jordy of Bestop.
Expand Sales Channels
Open doors to new markets through connections with retailers, distributors and partners across the globe.
"When we first started coming [to the SEMA Show], we were a small company. It’s helped get us in front of buyers that we would not have had that face-to-face opportunity and connection with otherwise," said Tiffanie Hartenstein of Oracle Lighting.
Launch New Products
Exhibitors display their latest innovations in front of a massive, engaged audience ready to discover what's next.
"No where else can we get to this many of our dealers and our consumers and show them new products they get to touch and feel," said John Meyers of Kicker.
Secure booth space and drive real results at the 2026 SEMA Show.
The booth plotting process is a little different this year. Questions? Read this article or contact SEMA at 240-ASK-SEMA (240-275-7362) or via email at customercare@sema.org.
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens in Spring 2026; to sign up for notifications, visit here. For more information, visit semashow.com.
