By SEMA News Editors
SEMA Show organizers know travel costs can add up, which is why they've partnered with several airlines to offer exclusive discounts for attendees heading to the 2026 SEMA Show, November 3-6, in Las Vegas.
With these deals from exclusive SEMA Show partners--detailed below--attendees can take advantage of airfare savings while planning their trip to the industry's premier automotive aftermarket event.
Airline Discount Codes for 2026 SEMA Show Attendees
All codes are valid for travel dates October 27 through November 9, 2026.
Can't view the table? Scroll to the bottom of it for the text-only details.
| AIRLINE | DISCOUNT | CODE | PHONE | WEBSITE |
|---|---|---|---|---|
| Alaska Airlines | 7% off published fares | CMO943 | 800-445-4435 (fee applies to phone reservations) | Click here to visit alaskaair.com. |
| United Airlines | 2%, 5% or 7% discounts* | ZS5W757550 | 800-426-1122** | Click here to book on the United website. |
| Delta Air Lines | 3%, 5% or 8% discounts* | NY4K4 | 800-328-1111*** | Click here to book on the Delta Air Lines website. |
Alaska Airlines
7% off published fares
October 27-November 9, 2026
CMO943
800-445-4435 (fee applies to phone reservations)
alaskaair.com
Delta Air Lines
3%, 5% or 8% discounts*
October 27-November 9, 2026
NY4K4
800-328-1111***
Click here to book on the Delta Air Lines website.
Southwest Airlines
Up to 10% off Choice Extra and Choice Preferred
October 31-November 9, 2026
Click here to book on the Southwest Airlines business website.
United Airlines
2%, 5% or 7% discounts*
October 27-November 9, 2026
ZS5W757550
800-426-1122**
Click here to book on the United website.
Don't forget to book your hotel through the SEMA Show's official provider, onPeak, to secure the best rates, flexible booking options and rewards points. Skipping the official block could mean leaving money--and perks like MGM Collection with Marriott Bonvoy rewards points--on the table, so lock in your room early to make the most of your 2026 SEMA Show experience. Book here or click the button below:
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com. SEMA Fest has been confirmed for Friday, November 6, 2026, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.
*Depending on fare class, applicable in most regions.
**United Airlines' Meetings Reservation Desk from 7:00 a.m.-8:00 p.m. CT, Monday–Friday (closed for major U.S. holidays) at 800-426-1122 for booking assistance. Booking fees are waived for United Meetings reservations. International customers may contact their local United Reservation Desk.
***You may also call Delta Meeting Network at 800-328-1111, Monday–Friday, 8:00 a.m.-6:30 p.m. (EST) and refer to Meeting Event Code NY4K4. Please note there is no service fee for reservations booked and ticketed via the Delta Airlines' reservation 800 number.
