By SEMA News Editors
SEMA Show exhibitors are invited to an exclusive, multi-day program--complimentary and built to help companies maximize return on their SEMA Show investment.
Registration is now open for the SEMA Show Exhibitor Summit, which returns to Las Vegas in June, at the Las Vegas Convention Center South Hall Skybridge. View the agenda and register at semashow.com/exhibitor-summit.
The Exhibitor Summit--which takes place Wednesday, June 10 and Thursday, June 11, with hotel check-out Friday, June 12--is an exhibitor's strategic head start. Whether a company is a first-timer or a seasoned exhibitor, this event is where exhibitors can refine their plan, cut unnecessary costs and unlock true SEMA Show success. The program will cover how to:
- Boost ROI: Work directly with experts to plan, budget and optimize SEMA Show investments.
- Drive Traffic: Learn proven strategies to attract buyers and generate leads.
- Save Money: Learn insider strategies to cut costs on drayage, electrical and rigging.
- Perfect Your Launch: Get a step-by-step roadmap for product launches and media engagement.
- Promote Your Brand: Explore sponsorship and marketing opportunities to increase brand visibility.
- Network: Build direct relationships with the SEMA team and fellow industry leaders.
Preview the New LVCC
In addition, this year's Summit delivers an all-access preview of the newly remodeled Las Vegas Convention Center, now featuring a modernized campus designed to elevate the exhibitor and attendee experience with:
- A reimagined Central Hall Grand Lobby that features a striking glass curtain wall and abundant natural light.
- New digital signage creating high-visibility branding opportunities in the Grand Lobby.
- A climate-controlled concourse that connects the North and South Halls.
- A new East entrance, state-of-the-art boardroom and modern administrative offices redefine the South Hall.
- The extended West Hall ribbon roof brings bold cohesion across the campus.
Register to join this event in Las Vegas this June, and the SEMA team will have the rest covered. Exhibitors enjoy complimentary event registration, a two-night hotel stay (for up to two representatives from each exhibiting company) and select meals--all courtesy of SEMA.
Have questions about the Exhibitor Summit? Contact SEMA Show Management at 909-396-0289 or email regmgr@sema.org.
2026 SEMA Show Exhibitor Summit
Who's Invited: 2026 SEMA Show exhibitors
What: Hands-on program designed to help exhibitors maximize ROI
When: June 10-12 (travel day is Friday, June 12)
Where: Las Vegas Convention Center South Hall Skybridge, Las Vegas, Nevada
Cost: Free registration, a two-night hotel stay (for up to two representatives per company) and select meals.
Find out more.
In related news, SEMA has launched a new customer management system ahead of this year's SEMA Show, November 3-6, 2026, in Las Vegas. Read more about that.
To improve how SEMA engages with exhibitors and serves the industry year-round, the association has migrated to a new customer management system powered by Salesforce.
