By SEMA News Editors
The exhibitor space rental agreement (ESRA) for the 2026 SEMA Show, November 3-6 in Las Vegas, is now open--and the deadline to secure priority booth space is tomorrow, March 27.
Exhibitors must submit their signed booth agreement and deposit by Friday, March 27, to be included in the priority booth space selection process.
Securing booth space early is the first step toward maximizing ROI at the SEMA Show--an unrivaled opportunity for aftermarket companies to drive sales, meet new customers and elevate brand visibility.
Submitting the ESRA and deposit by March 27 gives exhibitors first access to booth selection, positioning brands for stronger traffic, better placement and greater return when showcasing their latest products to thousands of qualified buyers and industry decision-makers.
"When we first started coming [to the SEMA Show], we were a small company. It's helped get us in front of buyers that we would not have had that face-to-face opportunity and connection with otherwise," said Tiffanie Hartenstein, Oracle Lighting.
Exhibiting at the SEMA Show delivers measurable value for businesses:
Increase Brand Awareness
Whether established or emerging, exhibiting at SEMA is a high-impact investment that accelerates brand growth.
Connect With Customers
Meet face-to-face with existing customers and build stronger relationships with new buyers on the Show floor.
Expand Sales Channels
Open doors to new markets through connections with retailers, distributors and partners across the globe.
"From the international standpoint, we are able to get to people that we can't get to by ourselves. Everyone is coming here. That's a really unique value proposition for what SEMA is,” said Dane Garvik, Fox Factory.
Launch New Products
Exhibitors display their latest innovations in front of a massive, engaged audience ready to discover what's next.
Secure booth space by March 27 to lock in priority placement and drive real results at the 2026 SEMA Show.
The booth plotting process is a little different this year. Questions? Read this article or contact SEMA at 240-ASK-SEMA (240-275-7362) or via email at customercare@sema.org.
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens in Spring 2026; to sign up for notifications, visit here. For more information, visit semashow.com.
