By SEMA News Editors
SEMA ADAS Showcase
Location: South Hall–Upper, Booth #31255
When: November 4–7, 2025
Add to Show Planner. | View the ADAS Showcase education schedule.
The 2025 SEMA Show is taking Advanced Driver Assistance Systems (ADAS) education to the next level--literally in the Upper South Hall right now--with the brand-new ADAS Showcase, the Show's central hub for cutting-edge knowledge, live demonstrations and hands-on collaboration.
With nonstop activity of back-to-back demos, expert sessions and real-world training from morning through evening every day of the SEMA Show, this activation is for literally anyone in the aftermarket, from shop owners, parts manufacturers, collision repair specialists, modifiers, and even everyday drivers, as Zach Szuba of Snap-on Equipment pointed out.
"Just being aware of ADAS, as a driver, not even a technician or shop owner, is important. It's good to be aware of what goes on in your car and understand what could cause problems," Szuba said.
It's true: from repair pros and modifiers to toolmakers, engineers, and educators, everyone is gathering here to experience the next generation of ADAS technology in action.
Round-the-Clock Demos, Education and Insights
Attendees are diving into continuous 30-minute expert-led sessions from leading brands, SEMA, and industry innovators, all designed to deliver practical takeaways.
"This is a great opportunity to see units in action from each manufacturer, see their processes, and get first-hand experience to determine which system makes sense for their shop. We love demos in front of people, but it's hard to get to them--this is a chance for them to see it live," said Autel's Stew Peregrine.
In the 2025 SEMA ADAS Showcase in the Upper South Hall, attendees can:
- Watch live calibration demos featuring real-world scanning and diagnostics.
- Get hands-on training from top equipment providers and trainers, and ask questions in person.
- Learn best practices for setup, environment control, and OEM compliance to get your business or car on track with ADAS.
- Connect directly with the engineers and innovators shaping ADAS technology today.
Participating brands include: Autel, CarADAS, Bosch, BASF, Snap-on (John Bean), Hunter Engineering, RevvADAS, and Repairify, with support from the OEM Roundtable and additional industry partners.
Going beyond just a typical booth display, each partner has time on the schedule for special education and hands-on demos. Hunter Engineering emphasized the showcase's consultative approach for shops.
"I'm in the field every day talking to shop owners and business owners who are interested in getting into ADAS, but just don't know how to approach it, or what they need to get started," Dylan Andrews said. "Right now we're showing attendees the tools and the space they need [for ADAS tech], and opening up the door for any questions they may have, giving them the confidence they need to [introduce ADAS into] their business,"
Ross Iacobellis added, "The SEMA ADAS Showcase is right next to the Collision Repair area. We've had very good attendance in the booth so far, and it's only Day 1."
Autel's Peregrine highlighted how ADAS technology ensures both safety and precision. "We're showcasing our IA-1000, which is robotic in nature. We want to ensure that safe repairs happen, and we build processes into our tools and workflow so technicians not only have success all the time, but the vehicle is always safe as it goes back to a customer," Peregrine said.
"Even small modifications to your car can impact calibration. Mileage matters too, since these systems move over time. At 25,000 or 30,000 miles, the radars can shift. They're not fixed in place," he added, underscoring the importance of awareness for both shop owners and drivers.
From nonstop demos to round-the-clock training and insights, the ADAS Showcase is where innovation meets application--helping today's professionals unlock new opportunities while keeping safety and accuracy at the forefront.
Don't miss a session. Stop by South Hall–Upper, booth #31255, and experience the ADAS Showcase live at the 2025 SEMA Show!
Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is still available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.
Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.
For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.
