By SEMA News Editors
The 2025 SEMA Show once again proves why it's the industry's premier stage for innovation, with a full week of major announcements, product launches, and exclusive vehicle unveilings lighting up Las Vegas, now through Friday, November 7.
From bold new builds to first-to-market technologies, exhibitors are using the SEMA Show to unveil the ideas and products that will define the year ahead. The official SEMA Show Press Conference Schedule featured back-to-back sessions from the industry's leading innovators, offering media and attendees a front-row seat to the announcements shaping what's next in performance, customization, and vehicle design.
Each press event gave attendees the chance to witness headline-making reveals before anyone else, spotlighting everything from cutting-edge tools and performance parts to futuristic concept vehicles and advancements in manufacturing and materials. The result: a Show floor buzzing with excitement, collaboration and a shared look toward the future of the automotive aftermarket.
Following is just a quick glimpse into the vehicle unveilings that took place on the Show floor:
Gymkhana Returns With Travis Pastrana and the All-New Subaru "Brataroo"
The Gymkhana franchise is back, and this time, it's going airborne—literally. Making its first-ever public debut at the 2025 SEMA Show in Las Vegas, Hoonigan and Subaru Motorsports USA have unveiled the Subaru Brataroo 9500 Turbo, a wild reimagining of the 1978 Subaru BRAT purpose-built for Travis Pastrana's next installment of the viral film series. Set in Australia, where the term "hoon" originated, the new film will showcase Pastrana shredding landmarks and delivering the signature jumps, drifts, and close calls that define the Gymkhana legacy. Engineered by Vermont SportsCar, the Brataroo features a 670-hp, 9,500-rpm turbocharged boxer engine, all-wheel drive, and cutting-edge active aerodynamics for ultimate control both on the ground and in the air. Its carbon-fiber widebody, designed by Khyzyl Saleem, blends vintage Subaru attitude with modern performance and a retro-inspired livery nodding to Outback sunsets and Pastrana's trademark plaid. Inside, a carbon-and-woodgrain cockpit honors the BRAT's utilitarian roots with modern tech and custom details. As Pastrana puts it, "It's got the soul of a vintage Subaru with the tech to do things no Gymkhana car has ever done." The new film, Gymkhana: Aussie Shred, premieres this December on the Hoonigan YouTube channel. See the Hoonigan area outside, in the Silver Lot, Booth #84000.
Dynamat, Pure Vision Design's '67 GTO
Get ready to see Pure Vision Design's stunning '67 Pontiac GTO, which made its world debut at the 2025 SEMA Show in the Dynamat Booth #22793.
Crafted by Steve Strope, the mastermind behind award-winning builds like the "Martini Mustang," this GTO showcases the same precision, style and engineering brilliance that have made Pure Vision a favorite in publications and celebrity garages worldwide. Don't miss your chance to experience one of the cleanest, most exciting restomods in the scene--see it in person, only at SEMA!
RealTruck, Mattel Unveil 'Matchbox' Wrangler
Mattel and RealTruck have teamed up to unveil a one-of-a-kind "Matchbox" vehicle, and you'll want to see this one in person! The custom '18 Jeep Wrangler, built by Doetsch Off-Road, is loaded with premium RealTruck accessories, including a Superlift 4" lift kit, Rugged Ridge bumpers, AmFib snorkel, roof rack, and Husky Liners® Weatherbeater™ floor liners. Featuring a custom Matchbox-inspired exterior, this ultimate adventure build was revealed during the SEMA Live broadcast.
After the Show, the Jeep will be auctioned at Barrett-Jackson's 2026 Scottsdale Auction, with all proceeds supporting the Gas Monkey Foundation. Don't miss your chance to see this incredible build up close and celebrate a collaboration that combines creativity, adventure and a great cause.
See the build for yourself in the RealTruck Booth #50033, West Hall.
Whether highlighting new products ready for market or showcasing creative builds pushing boundaries, this year's announcements underscore the SEMA Show's unique role as the global launchpad for automotive innovation.
The announcements continue on the Show floor today, highlighted by the SEMA Battle of the Builders presented by Mothers Polish Top 4 finalist announcement taking place today at 3:30 p.m. PDT on the brand-new indoor stage located in North Hall, Booth #10168.
Official 2025 SEMA Show Press Conference Schedule
(As of November 5, 2025; all times PDT; subject to change)
THURSDAY, November 6
- 9:00 a.m.-9:20 a.m.: Torklift -- Liftgate on 2025 Chevy Silverado (West Hall, Booth #57213)
- 12:00 p.m.-1:00 p.m.: FT by Pedal Commander--New B2B Brand (West Hall, Booth #57095)
- 2:00 p.m.-2:20 p.m.: Feynlab -- Feynlab Expands with New Compounds & Polisher (Booth #61228)
- 3:30 p.m. - 3:50 p.m.: SEMA Battle of the Builders Top 4 Finalists Announcement (North Hall, Booth #10168)
FRIDAY, November 7
- 11:00 a.m.-11:20 a.m.: SEMA Battle of the Builders Winner Announcement (North Hall, Booth #10168)
Online registration for qualified professional attendees is $100 per person, with badge pick-up available on-site. A SEMA Show badge includes access to both the SEMA Show and AAPEX. Deadlines and fees for other registration categories can be found at semashow.com/register.
Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.
Attendees can maximize their ROI by taking advantage of travel discounts (more details here).
For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.
