By SEMA News Editors
Zenata Perez, Mike Cooper Join AACF Board of Trustees
The Automotive Aftermarket Charitable Foundation (AACF) has added two new members to its board of trustees: Zenata Perez, global head of sales for vehicle management solutions at Sensata Technologies, and Mike Cooper, senior vice president of professional United States/Puerto Rico at Advance Auto Parts.
Perez brings more than two decades of experience in sales, business development and strategic leadership across the automotive sector. At Sensata Technologies, Perez leads global sales and manages key partnerships across multiple regions.
Cooper oversees the professional business segment for Advance Auto Parts across the United States and Puerto Rico.
Both new trustees bring fresh insights and extensive networks that will help AACF expand its visibility, deepen industry engagement and reach even more families in need, according to the organization. Their expertise will be instrumental in guiding strategic initiatives, building partnerships and advancing the foundation's mission to provide vital support during times of crisis.
"We're thrilled to welcome Zenata and Mike to the AACF Board," said AACF Executive Director John Kairys. "They both bring unique strengths, broad industry perspectives and a shared passion for helping people are qualities that will help us continue our mission at an even greater scale."
For more information, visit aftermarketcharity.org
Kahn Media Releases AI Visibility Engine to Help Aftermarket Brands
Kahn Media, a Moorpark, California, marketing agency specializing in the automotive, outdoor and luxury markets, has announced the launch of its new AI Visibility Engine.
The AI Visibility Engine aims to help brands adapt to the emergence of AI-driven search results from LLM platforms like ChatGPT, Gemini, Perplexity and others. It is available now and can be implemented for any new or existing clients.
AI-driven search results are increasingly replacing the importance of traditional search engines like Google and SEO efforts, according to the marketing firm. Appearing in these AI-driven search queries is rapidly becoming critical for brands as more consumers turn to LLM platforms to guide their purchasing decisions. Kahn Media's AI Visibility Engine offers brands a comprehensive AI visibility audit and a detailed strategy to ensure consistent and continued brand visibility, the agency said.
The in-depth audit portion of the AI Visibility Engine utilizes Kahn Media's in-house-developed tools and techniques to give brands a deep understanding of how or if they are appearing in search results across multiple LLM platforms. The AI Visibility Engine also provides a curated AI strategy roadmap individually tailored to each brand.
For more information, visit kahnmedia.com.
