By Kenny Wright
With so much growth and change that's constantly taking place in our industry, the SEMA Show continues to be a testament to the power, passion and innovation that fuel not just the automotive aftermarket, but in many ways, the entire automotive industry. Every year, OEMs and aftermarket manufacturers all gather en masse at the SEMA Show. But why?
If you've ever been to the Show, the reasons all these major players from nearly every segment of the automotive industry exhibit and attend the SEMA Show are obvious.
The business opportunities are unbeatable. I'm not kidding. There's literally nowhere else in the world where you'll get the chance to meet thousands of industry leaders, innovators, media & content creators, and legends in the auto world. If you work in the auto industry, the SEMA Show is where you need to be.
Also, the IRL potential to drive sales and generate interest in your business or products is second to none. I've been to two SEMA Shows, back-to-back, and the level of excellence remains consistent. Being on the Show floor, in the heart of an aftermarket flowing with industry life, your chances to meet the right people are unrivaled by any other automotive event in the USA.
Another stellar reason the SEMA Show remains as the pinnacle of automotive business and culture events, is the accelerated social media opportunities that take place the week of the event.
The SEMA Show generates millions of social media impressions, from the thousands of exhibiting companies, industry attendees, major players in the realm of traditional media, and content creators. Essentially, the SEMA Show creates social media tidal waves.
Oh, and one more thing: SEMA has upped its digital media production game, with the addition of SEMA Live. This live broadcast covers the entire SEMA Show from a social media lens. Available only on the SEMA Show's social media channels, this experience allows anyone, anywhere, to witness the thrill, passion and excitement of the world's greatest automotive aftermarket event.
The SEMA Show remains the largest gathering of genuine automotive enthusiasts, companies, media partners and live automotive experiences. This automotive event is built to fuel the positive growth of one of the greatest industries on the earth. Authenticity, passion and innovation drive the Show every year--and it's only getting better.
No matter what the future holds, when it comes to the automotive industry, one thing is certain: The SEMA Show is the place to be.
--Kenny Wright, marketing copywriter/operations coordinator for SEMA.
Editor's Note: Online registration for qualified professional attendees is available at semashow.com/register. Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak. Learn more at SEMAShow.com.