By Ashley Reyes
The SEMA Truck & Off-Road Alliance (TORA) Feature Vehicle Showcase at the 2025 SEMA Show, November 4-7, Las Vegas, will feature an impressive lineup of standout builds demonstrating the latest trends and business opportunities in the light-truck and accessory market. Located on the outside walkway between North and West Hall of the Las Vegas Convention Center--known as the TORA Feature Vehicle Trail--the Showcase gives builders a platform to exhibit their skills and brand in front of thousands of aftermarket professionals, buyers and media.
Applications for the 2025 TORA Vehicle Showcase are now open at this link. Companies interested in showcasing a vehicle must be a current SEMA and TORA member.
"The TORA Feature Vehicle Showcase spotlights the best of truck and off-road innovation at the SEMA Show," said TORA Council Director Denise Waddingham. "It's a great opportunity for builders to gain recognition and showcase their craftsmanship on the aftermarket industry's biggest stage."
Benefits of Applying
The TORA Feature Vehicle Showcase provides TORA member exhibiting manufacturers, and non-exhibiting builders and retailers with invaluable brand exposure opportunities. With thousands of SEMA Show attendees visiting the Showcase daily, the program not only raises awareness of the builders, but also the manufacturers’ parts that are installed on each vehicle.
TORA council is seeking applications in the areas of SUV, side-by-side, lifted truck, lowered truck, overland, off-road, EV/hybrid and CUV/crossover. During SEMA Show week, attendees will vote for their favorite vehicle and recognize it with the TORA Best in Show Award. The winner will be recognized at the TORA Reception on Wednesday of the SEMA Show. All participating vehicles will also be featured in SEMA’s digital publications and social media leading up to, during and after the SEMA Show.
The cost to participate in the Showcase is $1,500, with $500 of that amount benefiting SEMA Cares. Apply here.
Contact TORA Council Director Denise Waddingham at deniselw@sema.org with any questions.