By SEMA News Editors
The automotive aftermarket's biggest event is back, November 4-7, in Las Vegas, and the case for attending has never been stronger.
From cutting-edge innovations to eye-catching custom builds, the SEMA Show is where the automotive aftermarket's future comes to life. This one-of-a-kind trade event brings together top professionals from all segments all around the world to explore the latest products, tools, accessories, techniques, trends and more shaping the industry.
All you need is a compelling case for your boss--and SEMA News has just the thing.
Make Your Case With a Custom Letter
We've created a customizable sample letter to help you secure approval to attend. The letter highlights how your time at the SEMA Show can directly benefit your team and company--whether through new vendor connections, hands-on education and product demos, skill-building sessions or business insights.
👉 Download the sample letter (PDF).
Act fast—share the sample letter with your boss now to get the green light before registration fees increase from $50 to $75 after Friday, June 27. Learn more at semashow.com/register.
Show Features That Deliver Real Value
On top of aisles of countless automotive brand booths, this year's event is packed with immersive Show features and experiences designed to deliver ROI, including:
Below are seven reasons why you need to secure their registration (available online here and at the bottom of this article) for this year's SEMA Show:
- Exhibitors: Discover the latest product and vehicle trends across dozens of product categories: Trucks, SUVs & Off-Road; Restyling & Car Care Accessories; Powersports & Utility Vehicles; Business Services; Mobile Electronics & Technology; Racing & Performance; Hot Rod Alley; Restoration Marketplace; Collision Repair & Refinish; Tools & Equipment; Global Tire Expo--Powered by TIA (tires) and Wheels & Accessories; and First-Time and Featured Exhibitors.
- New Products Showcase: Visit the New Products Showcase to discover thousands of the latest exhibitor products displayed in one location. Use the SEMA Show mobile app's "Product Scanner" feature to scan and download product photos and exhibitor information that will remain on your app long after the SEMA Show has ended.
- Education: SEMA Show Education is the single most crucial week of the year to power a professional development plan for your business and career. Through sessions and unique, immersive programs that explore the industry's most significant challenges and offer immediate takeaways, there is something for every automotive professional.
- Networking: The SEMA Show is where connections are built--network with exhibitors, industry leaders and VIPs/celebrities from more than 140 countries and regions. Use the Show's mobile app to view lists of all events, seminars, conferences, celebrity appearances, and speakers, including date, time, and location. In addition, this year's program includes SEMA Council & Networks receptions, happy hours and meetings--all designed to help you advance your business and grow your network. You'll also have the opportunity to meet face-to-face with others in the industry and build meaningful relationships that'll lead to real results and high-quality connections.
- Show Features: The SEMA Show is teeming with the latest innovations and trends, showcased in several dedicated areas like the SEMA Battle of the Builders presented by Mothers; the SEMA FutureTech Studio; the outdoors Optima Village; feature vehicle displays; SEMA Garage: ADAS, Emissions and Product Development; the Collision Repair & Refinish Stage; the Overland Experience; the SEMA Show Art Walk, the International Pavilion and more to be announced.
- Show Events: Unique events and activations, such as the SEMA Show Kickoff Breakfast, the SEMA Industry Honors (formerly Banquet) now at the iconic Fontainebleau, and vehicle demonstrations will provide ample opportunities for the industry to unite.
- And much more: Of course, attending the SEMA Show in Las Vegas is the best way to boost an automotive professional's business and career path, but be sure to make the most of your time in Vegas with ancillary events like after-hours networking and SEMA Fest, a celebration of motorsports, music and car culture. Note: Your SEMA Show badge does not provide access to SEMA Fest. Visit SEMAFest.com to stay up-to-date and discover when tickets will be available.
Online registration for qualified professional attendees is $50 per person through Friday, June 27. Starting June 28, the rate increases to $75, and as of September 27, registration online or on-site will be $100. A SEMA Show badge includes access to both the SEMA Show and AAPEX. Deadlines and fees for other registration categories can be found at semashow.com/register.
Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.
For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.