By SEMA News Editors
The road to the SEMA Show, November 4-7 in Las Vegas, just got smoother. MGM Resorts International and Marriott International have announced a new long-term strategic licensing agreement to launch the MGM Collection with Marriott Bonvoy. This partnership brings eight iconic MGM Las Vegas resorts available to SEMA Showgoers under the Marriott Bonvoy umbrella—just in time for attendees planning for this year's SEMA Show, taking place November 4–7.
Starting now, individual Marriott Bonvoy members who book a stay and pay independently under a qualified rate at MGM properties can now:
- Earn Marriott Bonvoy points or miles.
- Receive Elite Night Credits.
- Enjoy MGM Collection tier benefits.
This means Marriott Bonvoy members can earn points and receive benefits at existing Marriott properties and now these Las Vegas hotels in the SEMA Show block:
Four are affiliated with existing Marriott brands:
- ARIA Resort & Casino
- Bellagio Resort & Casino
- The Cosmopolitan of Las Vegas
- Park MGM Las Vegas
Six MGM Resorts destinations in Las Vegas join the MGM Collection:
- Excalibur Hotel & Casino
- Luxor Hotel & Casino
- MGM Grand Hotel & Casino
- New York-New York Hotel & Casino
- The Signature at MGM Grand
- Vdara Hotel & Spa Las Vegas
How to Take Advantage of the MGM Collection with Marriott Bonvoy
SEMA Showgoers who are already Marriott Bonvoy members wanting to take advantage of this program can take the following steps:
- Book your SEMA Show hotel through onPeak, the only official housing provider of the SEMA Show. Ensure it is a Marriott or MGM property.
- Enter the Marriott Bonvoy number under the "Hotel Rewards" section upon check-out.
- IMPORTANT: Be sure to also share your Marriott Bonvoy number at the front desk during check-in.
Not yet a Marriott Bonvoy member? Signing up for Marriott Bonvoy is FREE, and includes these great benefits upon check-in:
- Complimentary Wi-Fi at all hotel locations.
- Easy mobile check-in on the Bonvoy App: Get notified directly when your room is ready.
- Set up your phone as your room key (where available).
- Chat with the hotel: Ask questions, make requests or get recommendations using the chat feature.
- Order food: Browse the menu and order room service.
- Obtain a copy of your hotel folio and record of chargers, if applicable (posts within three days of check-out).
Download the Bonvoy app to learn more or get started:
This new collaboration between MGM Resorts and Marriott International enhances your SEMA Show experience with greater flexibility, exclusive benefits, and the ability to earn valuable rewards--just by enjoying your stay in Las Vegas.
For more information on this program, visit the MGM Collection with Marriott Bonvoy FAQs page.
Secure your stay for the 2025 SEMA Show through the onPeak booking site here.
Attendee registration is open for the 2025 SEMA Show here. Online registration for qualified professional attendees is $50 per person through Friday, June 27. Starting June 28, the rate increases to $75, and as of September 27, registration online or onsite will be $100. A SEMA Show badge includes access to both the SEMA Show and AAPEX.
For questions and SEMA Show registration assistance, call 508-743-8571, Monday – Friday 9:00 a.m. – 5:00 p.m. ET, or email AAPEXSEMA@maritz.com.