By SEMA News Editors
Events.com Acquires La Jolla Concours d'Elegance
Events.com, a platform for creating, promoting and discovering events, has acquired the La Jolla Concours d'Elegance in California.
After the acquisition, will now have access to enhanced infrastructure and operational support, including streamlined ticketing, sponsorship, and marketing tools, improved digital engagement and optimized operations.
The La Jolla Historical Society, which has long stewarded the event, will continue to play a key guiding role and will remain the primary charitable beneficiary. The event's dedicated volunteer committee and Co-Chairs Michael Dorvillier and Robert Kerner will remain in place, maintaining the passion, authenticity and quality that have defined the La Jolla Concours d'Elegance since its inception.
The 2025 event was held April 25-27.
For more information, visit events.com or lajollaconcours.com.
GM Names Aurora Co-Founder Sterling Anderson as Chief Product Officer
General Motors announced the appointment of Sterling Anderson, co-founder and chief product officer of autonomous trucking company Aurora, as executive VP, global product, and chief product officer.
Reporting to GM President Mark Reuss, Anderson will oversee the end-to-end product lifecycle for both gas- and electric-powered vehicles, including hardware, software, services and user experience. Anderson, who joins GM on June 2, will be based in GM's Mountain View Tech Center in California.
"Our customers are expecting more from our vehicles than ever before," Reuss said. "We have an opportunity to evolve the way we build from the ground up, with tighter integration between software and hardware, shorter development cycles, and an unwavering focus on a seamless customer experience. Sterling brings decades of leadership in automotive engineering and transformative software innovation to his new role and is the right leader to help GM continue leading now and into the future."
"Sterling joins GM at a critical time as our industry continues to reinvent itself," GM Chair and CEO Mary Barra said. "He brings decades of leadership in automotive engineering, tech start-ups and software innovation. Sterling will help accelerate the pace of progress--he shares our passion and vision for beautifully designed, high-performing and technology-forward vehicles."
Aurora recently launched America's first commercial, fully driverless trucking service in Texas, running regularly between Houston and Dallas. Before co-founding Aurora in 2017, Anderson worked at Tesla, where he led both the Model X program and the team that delivered Tesla Autopilot.
Anderson holds a master's and Ph.D. degree in robotics from the Massachusetts Institute of Technology. He developed MIT's Intelligent Co-Pilot, a semi-autonomous vehicle safety system, which helped lay the foundation for major progress in how humans and machines can work together more effectively.
"GM has a deep heritage, bold vision and the technical foundation to create products that millions of people love," Anderson said. "The world is at an inflection point. Advances in foundational technologies have opened opportunities to revolutionize not just how we create products, but what those products can be and do. I look forward to partnering with the talented team at GM to build on the transformation they've already begun."
For more information, visit gm.com or the GM pressroom here.
Kahn Media Receives Hermes Creative Awards
Kahn Media, the Moorpark, California-based marketing agency, recently received two Platinum Hermes Creative Awards for its rebranding of Malco Automotive and public relations efforts for Maserati.
Administered by the Association of Marketing and Communication Professionals, the awards are determined by a panel of judges who evaluate and select winners from a variety of publications, branding collateral, websites, videos, advertising and communication programs.
Kahn Media was recognized for its rebranding of all visual aspects of Malco Automotive, including its logo, color palette, packaging, product photography, typography, social graphics and environmental design. The company received the second award for its 2024 Monterey Car Week public and media relations campaign for Maserati, including the debut of the GT2 Stradale.
For more information, visit kahnmedia.com.