By SEMA News Editors
Attendee registration for the 2025 SEMA Show--November 4-7, in Las Vegas--just opened online this week, but it's never too early to start planning your Show.
From cutting-edge vehicle builds to the latest innovations in the automotive aftermarket, the SEMA Show in Las Vegas is where the world gathers every year to experience the energy, passion and innovations that define the specialty-equipment aftermarket. (Learn more about why attend at semashow.com/attendee).
Organizers recommend interested attendees and buyers register now to start planning the best SEMA Show experience for their careers and businesses. Mapping out the event in advance gives attendees the best opportunity to maximize their 2025 SEMA Show week, allowing the benefits of the event to reverberate long after the Show floor closes.
How to Apply for Registration
Approved attendees can secure their SEMA Show badge for only $50 on semashow.com/attendee now through Friday, June 27. After the deadline, the registration price will increase to $75.
How to Save on Your 2025 SEMA Show Hotel
SEMA Showgoers are strongly encouraged to secure their housing online here through onPeak, SEMA's only official hotel provider. Booking a 2025 SEMA Show hotel through onPeak allows attendees and exhibitors to claim hotel loyalty rewards points and book their entire group online with immediate confirmation--knowing they've secured the lowest rates possible for the event without needing to browse the web for hours.
How to Save on Airfare for the SEMA Show
SEMA Showgoers can claim exclusive airline discounts for their trip to the 2025 SEMA Show. With these deals straight from exclusive SEMA Show partners--detailed at the bottom of this article--you can save big on your plane tickets for this year's event.
Alaska Airlines:
- Discount: 7% off published fares.
- Valid Travel Dates: Friday, October 31--Saturday, November 8, 2025.
- Online Reservations: Visit alaskaair.com and enter discount code ECMO139.
- Phone Reservations: Contact the Alaska Airlines Group Desk at 1-800-445-4435. Note that a $15 per person ticketing fee will be applied to phone reservations.
Delta Airlines:
- Discount: Special fares for SEMA Showgoers.
- Online Reservations: Visit the special link here.
- Phone Reservations: Contact the Delta Meeting Network at 1-800-328-1111, Monday through Friday, 8:00 a.m. to 6:30 p.m. EST, and refer to Meeting Code NY3RX. (No service fee for reservations booked and ticketed through the listed phone number).
United Airlines:
- Discount: Up to 2% to 10% based on origin location.
- Valid Travel Dates: Thursday, October 30--Sunday, November 9, 2025.
- Online Reservations: Visit the special link here, or use discount code ZPKE658685.
- Phone Reservations: Please note that a service fee will be collected per ticket when booking by phone. Contact United Meetings at 1-800-426-1122 and provide the representative with the following information:
- Z Code: ZQT8.
- Agreement Code: 615759.
SEMA Show International Attendees Seeking a Travel Visa
For those traveling from outside of the United States, SEMA can offer a letter of invitation for approved attendees. The online registration form must be completed before a visa letter can be issued. The letter will only be prepared using the individual's name and company name as listed in their registration record.
For more information, visit the Registration FAQs section of SEMAShow.com/attendee and scroll down to "I need a visa to enter the United States. How can I get a letter of invitation?"
Keep an eye on SEMA News and semashow.com for the latest deadlines, updates and opportunities for the 2025 SEMA Show.
For questions and SEMA Show registration assistance, call 508-743-8571, Monday – Friday 9:00 a.m. – 5:00 p.m. ET, or email AAPEXSEMA@maritz.com.