Enter the SEMA New Product Showcase for the Chance to Win a New Products Showcase Award

By SEMA News Editors

Come Showtime this year, the Las Vegas Convention Center will be filled with the latest products, innovations, technology, displays and services from specialty-equipment market brands during the SEMA Show, November 5-8, Las Vegas. Exhibitors can now maximize their impact on the Show floor by entering their products, packaging and merchandising displays into the SEMA Show New Product Showcase, the top destination for media members, buyers, decision-makers and automotive professionals to source the hottest products from the Show floor in one convenient location.

New Product Showcase SEMA Show

Submissions for the 2024 SEMA Show New Product Showcase are now open online at Show organizers recommend reading the complete rules and regulations online here.

Entering the SEMA Show New Product Showcase is a no-brainer: the first entry is always free of charge and can help build brand awareness, boost booth traffic and generate quality sales leads. And if you're looking to expand to markets beyond the United States, the SEMA Show provides a platform to launch products in 140 represented countries and territories, a reach that is amplified in the New Product Showcase.

All entries are considered and eligible for a New Products Showcase award (formerly Global Media Awards), providing even more brand exposure and recognition.

The SEMA New Product Showcase awards program recognizes the importance of automotive personalization and customization throughout the world. While the industry has strong roots in the United States, the appeal of making cars and trucks fit one's lifestyle is universal. Journalists from around the world attend the SEMA Show to identify new products likely to succeed in their home countries. The participating media represent some of the industry's top magazines and the editors are amongst the most respected in the world. Judges will select 10 products that they feel will most likely succeed in their home country. Exhibitors who have products that were selected will be recognized during a special ceremony at the SEMA Show.

Enter your company's products at today!

Exhibitors: Learn key dates and find applications and submissions, such as the SEMA Show New Product Showcase, in this year's updated Exhibitor Service Manual. The entire Exhibitor Service Manual is the official exhibitor's handbook for success, in addition to the relationships they form with their SEMA sales representative, the SEMA media team and the SEMA Show department. 

Still have questions? No problem! Contact your SEMA Show sales representative at, 909-396-0289 or Still need booth space for the 2024 SEMA Show? Get started at

Keep an eye on SEMA News and for the latest deadlines, updates and opportunities for the 2024 SEMA Show.