People Places & Racing News

Movers & Shakers: RANDYS Worldwide Acquires Cognito Motorsports

By SEMA News Editors

RANDYS Worldwide Acquires Cognito Motorsports
RANDYS Acquires Cognito Motorsports

RANDYS Worldwide--a national supplier of automotive aftermarket parts design, manufacturing and distribution--has announced its strategic acquisition of Cognito Motorsports, a renowned manufacturer in the truck and off-road performance category.

This acquisition marks a significant milestone for both companies and strengthens RANDYS Worldwide's position as a provider in the off-road, truck, SUV and undercar sectors.

Cognito Motorsports--known for its design and manufacturing of premium steering, suspension, chassis and accessory performance products for trucks, SUVs and UTVs--has built a stellar reputation for producing high-quality products that align seamlessly with the RANDYS Worldwide platform of brands, says RANDYS.  

"By partnering with Cognito, this collaboration aims to leverage the strengths of both entities," said Kevin Kaestner, president and CEO at RANDYS Worldwide. "The partnership will enhance product offerings, provide a broader range of solutions to customers, and reinforce the commitment to cutting-edge technology in the automotive aftermarket."

For more information, visit

VIP Tires & Service Celebrates Grand Opening in Brockton, MA, Plus Education and Community Investments

VIP Tires & Service, New England's privately held automotive service provider and tire dealer, has announced the grand opening of its new Brockton, Massachusetts, location at 98 Westgate Drive. A special ribbon-cutting ceremony was attended by dignitaries, including Brockton Mayor Robert F. Sullivan and VIP Tires & Service leadership.

In celebration of joining Brockton and mirroring its commitment to education, VIP also announced a special six-week "Oil Changes for Education" initiative scheduled for June 18 through July 31, 2024. During this period, customers can receive any Valvoline oil change for just $10 (excluding diesel), with VIP donating 100% of the proceeds to the Brockton public schools. This program allows customers to save on a valuable service (up to $100 value) while directly contributing to the future of Brockton's students.

In addition to its commitment to providing educational opportunities, VIP Tires is proud to contribute to the Brockton community in several other ways:

  • Economic growth: The new store will create eight to 10 new jobs, prioritizing the hiring of qualified residents. This injection of new personnel will not only benefit VIP Tires employees but will also stimulate the local economy through increased spending within the community.
  • Business development: VIP Tires is dedicated to fostering a thriving business environment in Brockton. The store's presence will attract new customers to the area, potentially leading to increased business for other local establishments.
  • Technological innovation: With 6,000 sq. ft. of dedicated space and eight service bays, the Brockton VIP Tires is outfitted with cutting-edge equipment like Hunter alignment technology and Autel automotive scanners to ensure state-of-the-art tire alignment and precision vehicle diagnostics.

"At VIP Tires, we're committed to going the extra mile for the communities we serve," said Tim Winkeler, president and CEO of VIP. "This means fostering a well-educated workforce, creating local jobs, and ensuring the safest driving experience possible. By partnering with local educational programs and offering cutting-edge technology, we believe we can make a real difference in Brockton."

For more information, visit

Got company news? Releasing a new product? Contact