How to Pitch Your Boss to Send You to the 2024 SEMA Show [Sample Letter]


By SEMA News Editors

Finding reasons to attend the 2024 SEMA Show is easy. The November 5-8 event in the Las Vegas Convention Center features countless product innovations from new and iconic exhibitors, the latest custom vehicle trends and professional skill-enhancing education sessions led by top industry experts. Attendees can also partake in one-of-a-kind events and features, like the New Product Showcase, the No. 1 destination for discovering the hottest products in the automotive aftermarket industry, the dynamic Battle of the Builders presented by Mothers Polish highlighting the techniques of influential builders, the newer Overland Experience showcasing customized vehicles in their intended environments and much more.

To assist professionals in demonstrating the Show's value to their employers, management offers a customizable sample letter to highlight specific benefits relevant to your business or market segment. This ensures that you can effectively communicate the potential impact on your day-to-day responsibilities and long-term business growth​​.

View the SEMA Show sample letter to your boss as a PDF here.

Attendees can maximize their ROI by registering early and taking advantage of housing and travel discounts. Registration is only $40 for qualified attendees who register by Friday, June 28. Deadlines and fees for other registration categories can be found at reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2024 SEMA Show, visit Sign up for updates on SEMA Fest at