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Movers & Shakers: Hedman Husler Race Headers Relocates, AACF's Ayres Retires

By SEMA News Editors

Hedman Performance Group Relocates Hedman Husler Hedders Operations to California
Hedman Husler Whittier

Hedman Performance Group, a manufacturer of off-road and performance header applications, is relocating its Alpharetta, Georgia, Hedman Husler race header operations to the company's global headquarters and manufacturing facility in Whittier, California.

The consolidation aims to improve production efficiency for the Husler Hedders brand, the company said in a statement. Husler-branded products can still be ordered as normal through June 30, 2024.

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Joel Ayres Retires as Executive Director of AACF

Joel AyresJoel Ayres, the first-ever executive director of the Automotive Aftermarket Charitable Foundation (AACF) has retired, effective April 30.

Retiring after more than nine years of service, Ayres successfully led new initiatives like the Awareness Partner Program, with partner companies doubling in number during his time. 

He also served on the SEMA Board of Directors for many years and helped lead the SEMA Cares program, overseeing its charitable initiatives. Additionally, he chaired the SEMA Memorial Scholarship Committee, further solidifying his commitment to supporting the next generation of industry leaders.

"I was honored to have been chosen as the first Executive Director of AACF. I was blessed with a fantastic Board of Trustees to work with these past nine-plus years."  He added, "I am proud of the work we were able to accomplish, and I love the mission of the Foundation. Outside of the limelight, we help many individuals and families through kindness and support. I will be forever grateful for the opportunity to serve and help my brothers and sisters in the Automotive Aftermarket."

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Michelin Appoints New North American President & CEO

Michelin has named Matthew Cabe as president and CEO of Michelin North America, effective October 1, 2024. He succeeds Alexis Garcin, whose next position within Michelin will be announced at a later date. 

Cabe will be responsible for all key customer-facing functions of Michelin North America, including sales and marketing, services and solutions, quality and supply-chain units along with other corporate and business functions. He also joins the board of the U.S. Tire Manufacturers Association (USTMA).

Since 2021, Cabe has served as senior vice president of the Michelin Group's automotive regional brands business line based in Budapest, Hungary. From 2017 to 2021 he served in a number of marketing leadership positions for the North American passenger car and light truck business.

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P1 Groupe Acquires Operation of RacingEdge

P1 Groupe, a provider of various motorsports and vehicle services, has acquired RacingEdge and has taken over operations of its vehicle classifieds service.

The companies previously partnered during the launch of RacingEdge, according to the statement announcing the acquisition.

"P1 Groupe was one of the first in the industry to jump on board with to market the inventory of racecars we had available," said P1 Groupe President Eric Burch. "Getting more hands-on with the business itself is just a natural next step for us, and we're excited to push to new heights."

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