First Product Free: Enter the 2024 SEMA Show New Product Showcase

SEMA Show New Product Showcase

By SEMA News Editors

Come Showtime this year, the Las Vegas Convention Center will be filled with the latest products, innovations, technology, displays and services from specialty-equipment market brands during the SEMA Show, November 5-8, Las Vegas. Exhibitors can now maximize their impact on the Show floor by entering their products, packaging and merchandising displays into the SEMA Show New Product Showcase, the top destination for media members, buyers, decision-makers and automotive professionals to source the hottest products from the Show floor in one convenient location.

Submissions for the 2024 SEMA Show New Product Showcase are now open online at Show organizers recommend reading the complete rules and regulations online here.

Entering the SEMA Show New Product Showcase is a no-brainer: the first entry is always free of charge and can help build brand awareness, boost booth traffic and generate quality sales leads. And if you're looking to expand to markets beyond the United States, the SEMA Show provides a platform to launch products in 140 represented countries and territories, a reach that is amplified in the New Product Showcase.

In addition, each product entry will have a dedicated QR code to help attendees learn more details and find the exhibitors' booth number, serving as a lead generation tool for participating exhibitors. The SEMA Show team also professionally photographs every product entry and highlights it in several promotions, including SEMA News, the official SEMA Show mobile app and the New Products Showcase gallery on The gallery is promoted throughout the year as a resource for buyers and media to find the latest innovations even after Showtime. 

All entries are considered and eligible for a New Products Showcase award, providing even more brand exposure and recognition. Enter your company's products at today!

Exhibitors: Learn key dates and find applications and submissions, such as the SEMA Show New Product Showcase, in this year's updated Exhibitor Service Manual. The entire Exhibitor Service Manual is the official exhibitor's handbook for success, in addition to the relationships they form with their SEMA sales representative, the SEMA media team and the SEMA Show department. 

Still have questions? No problem! Contact your SEMA Show sales representative at, 909-396-0289 or Still need booth space for the 2024 SEMA Show? Get started at

Keep an eye on SEMA News and for the latest deadlines, updates and opportunities for the 2024 SEMA Show.