The Road to the SEMA Show Begins With the Exhibitor Summit

Exhibitor Summit SEMA Show

By SEMA News Editors

Registration is open for this year's SEMA Show Exhibitor Summit, July 24-25, Las Vegas, West Hall of the Las Vegas Convention Center. The valuable (and complimentary!) event is organized by SEMA Show management for exhibitors of the 2024 SEMA Show, November 5-8, in Las Vegas. 

SEMA Show Exhibitor Summit registration is available for up to two company representatives who want to take advantage of this program, and SEMA will provide hotel rooms and several meals during the event.

While undoubtedly valuable for first-time exhibitors, the Summit is also geared toward returning and long-time exhibitors of the SEMA Show. If you think you "know it all" about the Show, you'd be surprised by how much relevant business-boosting information is distributed during the program. Just take it from Coker Tire's Angelia Summers, who shared that the SEMA Show Exhibitor Summit showed the manufacturer's team "how to be efficient and effective with our booth display. The Summit was a learning experience to see all our opportunities to integrate our product with the available assets at the Show. Plus, the breakout sessions gave our team a chance to ask questions about various parts of the Show and network with people in the industry," she said.

Indeed, the road to the SEMA Show begins with the Exhibitor Summit, the education-packed program featuring everything a company needs to deliver the best ROI from its SEMA Show experience. 

This year's Summit, now in the Las Vegas Convention Center's West Hall, will feature new-for-2024 information straight from the people responsible for the industry-topping automotive specialty-equipment trade show.

The SEMA Show Exhibitor Summit is the best way to learn how to:

  • Take advantage of SEMA value-added programs.
  • Use proven strategies to attract buyers to your booth.
  • Save money and resources on Show costs, such as material handling, electrical and related Show expenses.
  • Work one-on-one with Show experts to maximize your ROI.
  • Learn to plan appropriately and budget expenses.
  • Explore promotional opportunities through sponsorships and other methods.

Register for the 2024 SEMA Show Exhibitor Summit here. For more information, visit You are officially registered once you receive a confirmation email from the SEMA Show staff.

2024 SEMA Show Exhibitor Summit
(Complimentary for all 2024 exhibitors; hotel and several meals provided by SEMA.)
July 24-25, 2024
West Hall Las Vegas Convention Center
Las Vegas, Nevada
Register here

Exhibitors: Submit your ESRA application online today (more exhibitor resources here). And, hotel reservations for the 2024 SEMA Show are open online here. Attendee and media registration is open online here.

Keep an eye on SEMA News and for the latest deadlines, updates and opportunities for the 2024 SEMA Show.