People Places & Racing News

Movers & Shakers: LSI Expands Marketing Team, Lucid Debuts Air Grand Touring

By SEMA News Editors

Lubrication Specialties Expands Marketing Team

Lubrication Specialties (LSI), manufacturer of Hot Shot's Secret, has expanded support for Hot Shot's Secret field events with the addition of Matthew Steinmetz as field marketing representative and the promotion of Kaysie Keen to a newly created position, field marketing manager. 

Steinmetz Keen

Matthew Steinmetz (left) and Kaysie Keen.

Keen previously served in a support role in the marketing department as a marketing project specialist. In her new role, Keen will report to Kyle Fischer, Hot Shot's Secret's director of field marketing and partnerships, and will manage all event assets and inventory, track and report on field sales, assist with contract negotiations, monitor and screen sponsorship applications, and coordinate all event details.

Steinmetz, a diesel race enthusiast and former multimedia and graphics manager for World Pulling International and National Tractor Pullers Association, joined LSI in March to add field support for the Hot Shot's Secret brand at consumer and trade events. In this role, Steinmetz will develop social media campaigns to drive sales, support and develop new dealers, collaborate on marketing and product collateral, and provide customer tech support as needed. He will also report to Fischer.

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Lucid Debuts Air Grand Touring

Electric vehicle (EV) manufacturer Lucid Group has revealed new details regarding its '24 Lucid Air Grand Touring.

Lucid Air GT

The '24 Air Grand Touring features an EPA-estimated range of 516 miles, which the company says is the longest range of any EV on the market. It has also been equipped with the heat pump from the Air Sapphire to improve range in extremely cold conditions.

The company has also made enhancements to its motor design, battery cell chemistry and thermal characteristics to reduce wasted energy, according to the announcement, and has improved DC charging speeds by 15%-30%.

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New Book: 'The Complete Book of Dodge and Plymouth Muscle Cars: Every Model from 1960 to Today'

An expanded and updated version of "The Complete Book of Dodge and Plymouth Muscle Cars: Every Model from 1960 to Today," is hitting bookshelves later this summer.

Written by Mike Mueller and Tom Glatch, the book details the full run of all Dodge and Plymouth muscle cars, including the early '60s models, as well as the Road Runner, GTX, Super Bee, Hemi-powered Barracudas, Challenger and Superbird, and 21st century Charger and Challenger. 

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Automotive Innovators to Be Inducted Into National Inventors Hall of Fame Class of 2024
Automotive Innovators

Joseph-Armand Bombardier (left), Asad Madni (center) and Ralph Teetor (right).

Three automotive innovators are set to be inducted into the National Inventors Hall of Fame as part of the 15-person, 2024 Inductee Class. 

Joseph-Armand Bombardier: Snowmobile (Posthumous)

Joseph-Armand Bombardier invented the Ski-Doo snowmobile. The first mass-produced snow machine, it set industry standards and launched snowmobiling as a sport and recreational activity.

Asad Madni: MEMS Gyroscope for Aerospace and Automotive Safety

Asad Madni led the development and commercialization of the MEMS gyroscope for aerospace and automotive safety. Commercialized as the GyroChip and first applied in the aerospace and defense industries, the technology has saved lives around the world through its use in aircraft and passenger vehicles.

Ralph Teetor: Cruise Control (Posthumous)

Automotive engineer Ralph Teetor invented cruise control. Originally limited to luxury vehicles, this speed control technology has become a standard feature providing greater ease in driving, safety, as well as fuel efficiency benefits.

Bombardier, Teetor and Madni will be recognized during the Greatest Celebration of American Innovation in Washington, D.C., on May 8-9. 

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