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Movers & Shakers: Bridgestone's Firestone Rubber Farm in Liberia Earns Recognition

Bridgestone Americas Firestone Liberia rubber farm

By SEMA News Editors

Bridgestone's Firestone Rubber Farm in Liberia Earns Environmental, Agricultural Recognition

Bridgestone Americas has announced that its Firestone Liberia natural rubber growing and processing facility earned the International Sustainability and Carbon Certification (ISCC) PLUS recognition. The ISCC PLUS certification showcases its efforts in reducing environmental impacts, engaging in good agricultural practices and building resilience to climate change.

The certification also recognizes the farm for implementing good agricultural practices, ensuring proper working conditions, complying with local regulations, and fostering effective management practices to facilitate ongoing growth and improvement. The facility is the world's first natural rubber farm to achieve the ISCC PLUS certification.

The Firestone Liberia facility is the largest contiguous natural rubber operation in the world and serves as Liberia's largest private employer, with approximately 4,000 teammates who harvest and process natural rubber. The company also plays an active role in the Liberian community by providing teammates and their dependents free medical care and operating 23 schools, which educate more than 7,000 students.

The facility spans approximately 118,990 acres in Harbel, Magibi County, in West Africa's Liberia. Harbel was named for Harvey S. Firestone, the founder of The Firestone Tire & Rubber Company, and his wife, Idabelle.

For more details, visit the Bridgestone Americas announcement or visit bridgestoneamericas.com.

Getty Images Acquires Motorsport Images, a Specialist Motorsport Archive

Getty Images, the preeminent global visual content creator and marketplace, has acquired Motorsport Images, a specialist motorsports image and video archive. Getty has also acquired Motorsports Images' operative arm LAT Images and its Sutton, Schlegelmilch, Colombo and Dukes Video archives.

Motorsport Images content will be online at gettyimages.com beginning on May 3, 2024, where customers can find both Getty Images and LAT Images coverage of the Miami Grand Prix. Motorsportimages.com will also continue to service its customers.

"We are thrilled to welcome Motorsport Images to Getty Images," said Craig Peters, CEO of Getty Images. "The Motorsport Images team shares our commitment to capturing and bringing customers and fans the greatest moments from motorsports. Their impressive archive of iconic imagery and video will expand upon our premium motorsport offering to Getty Images' global customer base."

"Joining Getty Images marks a new chapter for us, and I'm pleased to be joining a team who share the same passion for the sport and commitment to industry-leading photographic coverage. Our customers will now benefit from having access to an even greater depth and breadth of content and services," said Steven Tee, managing director, Motorsport Images. 

With an archive of more than 29 million images and more than 8,900 hours of premium video footage, Motorsport Images is a home of motoring and motorsports history, tracing its beginnings back to 1895. Between the brands Motorsport and LAT Images, as well as its Sutton, Schlegelmilch, Colombo and Dukes Video archives, Motorsport Images' distinctive archive features key events, including the first French Grand Prix, the first Le Mans 24-hour race in 1923, as well as images from every Formula 1 Grand Prix since its inaugural race in 1950.

For more information, visit gettyimages.com and motorsportimages.com

Cosmo Tires Announces Enhanced Mileage Warranty and Road-Hazard

Cosmo Tires, a premium private-label brand exclusively distributed by Tire Group International, has announced an enhancement of its mileage warranty and road-hazard programs. This enhancement covers all passenger and light-truck products currently being offered. 

"Our products are over-built and tested on the most rigorous tracks and terrains around the globe and this reflects our investments in manufacturing and quality. Now, all passenger and light-truck tires carry Cosmo's road hazard and milage warranty, ranging from 40,000 to 70,000 miles... This is the next strategic step in delivering continued confidence that our products are the consumer's preferred choice in tires," said Dominick Montouri, chief strategy officer of Tire Group International. 

Cosmo will continue its portfolio expansion later this year when they launch the new Gripit X/T, Rockit R/T and the premium touring, EV-ready, Cosmo Kurrent. All the upcoming products will also be included in Cosmo's expanded mileage and road-hard program. 

Cosmo currently offers workmanship and a two-retread warranty on its full line of medium truck/bus tire lines. 

For more information, visit tiregroup.com.


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