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Classic Dream Cars, High-Stakes Auction Excitement

Barrett-Jackson and the HISTORY Channel deliver high-stakes auction excitement with an undercoat of nostalgia.  

By A+E Networks

You never forget your first car--or your first dream car. 

Barrett-Jackson auction

Barrett-Jackson's Scottsdale Arena auction action.

When audiences tune in to "Barrett-Jackson LIVE's" signature collector car auctions on FYI and the HISTORY Channel, something magical happens. It's nostalgia, Americana and an emotional connection that is forged between viewers and their passion. It's a chance to watch as some of the world's most exceptional vehicles come to the block--and to feel the excitement of live auction action.  

The partnership between Barrett-Jackson and A+E Networks' FYI and the HISTORY Channel brings together two storied, premium brands to showcase best-in-class products. 

Founded in 1971, Barrett-Jackson is the leader in collector car auctions and automotive lifestyle events. It hosts the best events, with the most exciting vehicles, the biggest crowds and the most fun for the whole family. The Barrett-Jackson auctions, which are broadcast live on FYI and he HISTORY Channel, showcase top-quality dream cars and high-stakes auction action, plus musical entertainmtent, celebrity appearances, a gear and tech marketplace and displays of the latest vehicles from top automakers. 

Featured at the 2023 Scottsdale auction, this 1989 Ferrari F40 sold for $2.75MM.

Featured at the 2023 Scottsdale auction, this '89 Ferrari F40 sold for $2.75 million.

"For more than 50 years, Barrett-Jackson has been home to the world's greatest collector car auctions. In addition to the hundreds of thousands that attend each year, our partnership with the HISTORY Channel and FYI allows us to bring the excitement of our automotive lifestyle events into the living rooms of millions around the world to take part in all the action," said Craig Jackson, chairman and CEO of Barrett-Jackson. 

Since 2020, FYI and the HISTORY Channel have been the live broadcast partner of Barrett-Jackson.  

"It's a natural fit, delivering premium audiences and leaning into a proud legacy of automotive programming, said Zachary Behr, vice president of programming for The HISTORY Channel. 

Barrett-Jackson is an anchor of TORQUE, the ultimate destination for auto enthusiasts, airing on FYI and the HISTORY Channel weekend mornings, and streaming anytime via digital and FAST. In addition to "Barrett-Jackson LIVE," TORQUE features fan favorites like "Counting Cars" with Danny "The Count" Koker and "Pick, Flip & Drive." TORQUE supplements its unique long-form programming with one-of-a-kind original short-form segments to offer audiences a deep dive into automotive culture. Breaks during the shows are sprinkled with tips, tricks and hacks--everything from how to check your tires for wear to tips for buying classic cars to the top ten moments of "Barrett-Jackson LIVE." 

1937 Mercedes Benz 540K Special Roadster

In the market for a classic beauty? This '37 Mercedes Benz 540K Special Roadster (no reserve),

one of the largest cars of its time goes on the block this weekend.

The car-enthusiast audience knows they can count on FYI and The HISTORY Channel because the brands have a heritage of automotive programming. Even classic series like "Pawn Stars" and "American Pickers" are often rooted in automotive finds and stories. 

"Barrett-Jackson is a vibrant marketplace of opportunities, where advertisers gain unprecedented access to a dedicated and engaged automotive enthusiast audience. It's a partnership that transcends traditional advertising, opening a realm of possibilities both LIVE on-site and through the multiplatform broadcast," said Mike Buccella, vice president of program partnerships and enthusiast brands at A+E Networks.   

2018 Bugatti Chiron

Up for auction in Scottsdale this week, check out this '18 Bugatti Chiron (no reserve) beauty.

"Barrett-Jackson LIVE" is broadcast throughout the year. But it all comes together next week at their biggest event: the Scottsdale Auction. With more than 1,900 vehicles driving across the block, FYI and the HISTORY Channel's storytelling expertise joins with Barrett-Jackson's unmatched ability to put on an amazing auto auction experience to deliver a solid week of collector car excitement.  

"With the quality and quantity of the cars consigned, the stage is set for what will be an unprecedented Scottsdale auction. Along with our TV broadcast partners, we've taken Barrett-Jackson beyond the excitement of the auction block, and we've created an event that is known across the globe--a bucket list item for many and an annual pilgrimage for others," said Steve Davis, president of Barrett-Jackson. 

Tune in to the "Barrett-Jackson LIVE from Scottsdale Auction" on FYI and the HISTORY Channel, all week, Tuesday, January 23 through Saturday, January 27, and get a sneak preview of what to expect here. For advertising partnership opportunities, contact Mike Buccella at michael.buccella@aenetworks.com.