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Movers & Shakers: Resellers Able to Win Custom Chevrolet Colorado Z71 in Keys to Ride Sweepstakes

Keys to Ride Chevrolet Colorado Z71

By SEMA News Editors

Resellers Able to Win Custom Chevrolet Colorado Z71 in Keys to Ride Sweepstakes

The AAM Group and its partner Lippert have announced the Keys to Ride vehicle sweepstakes is back for 2024, giving its resellers a chance to win an overlanding-inspired '24 Chevy Colorado Z71 decked out with a custom wrap and products from the Lippert Automotive family of brands. The truck will be awarded to one of six lucky finalists at the 2024 SEMA Show, November 5-8 in Las Vegas.

Resellers earn entries by purchasing the following brands from their Total Truck Centers or Performance Corner® warehouse distributor from January 1 to August 31, 2024: CURT, Ranch Hand, ARIES, LUVERNE and UWS. Each month, certain featured brands will earn double entries.

Customers of AAM Group warehouses are automatically registered for the sweepstakes. In September, six finalists will be randomly drawn from among all qualified entrants, and on November 5, they will gather at the SEMA Show to find out who will win the truck. Each finalist will also receive a $1,000 gift card and two nights of hotel accommodations for the final drawing. For complete sweepstakes rules and the bonus brands schedule, visit

Hypercraft Appoints New President

Hypercraft, an electric powertrain manufacturing and engineering company with operations in California and Utah, has appointed former Maersk executive Brian Bowers as president.

Brian BowersBowers, who has more than 24 years of business development experience, will support the growth and demand from global OEMs and the aftermarket, the company said, while working closely with co-founder and CEO Jake Hawksworth.

"Hypercraft takes all of my experience building teams and solving problems and brings it to bear at a company that has the greatest potential to impact the global EV industry," said Bowers. "To make a name for Hypercraft and establish it as an industry leader is exactly the type of opportunity I love and am most excited to leverage my skills toward." 

"We're in a position of strength to build Hypercraft for the future," said Hawksworth. "I have the greatest confidence in Brian's ability to oversee our R&D and engineering departments, working with customers and team alike, supporting our expansion as we race to lead the powertrain manufacturing market." 

For more information, visit  

Motion Names New SVP of Strategy and Markets

Chris ClelandMotion Industries, a distributor of maintenance, repair and operation replacement parts, and a provider of industrial technology solutions, has named Chris Cleland as its senior vice president of strategy and markets.

Cleland previously served as principal consultant at Cummings Creative Group and brings more than 25 years of experience in consulting, strategy, marketing, branding, eCommerce, business development and more.

In the new role, Cleland will lead the company's strategy development for its business groups, as well as its eCommerce and digital teams. He will report to James Howe, Motion's executive vice president, chief commercial officer and chief technology officer.

For more information, visit

Speedway Motors Launches Loyalty Program

Speedway Motors, the Lincoln, Nebraska-based manufacturer, retailer and distributor of automotive and racing products, has launched a new loyalty program.

The program, Speedway Motors Rewards, allows customers to earn rewards and exclusive offers through their account. Membership is free, and customers can earn points for purchases that can be redeemed at various reward levels.  

"We are excited to bring a program to our customers that allows them to earn rewards as they shop for everything they need to build their dreams," said Melissa Ward, director of marketing. "With extra savings and special gifts just for them, it's our way of saying thanks for being such a great customer."

Customers can earn points online and at the company's retail stores in Lincoln and Phoenix, Arizona.

For more information, visit