People Places & Racing News

Racing News: CARS Tour Signs New Title Sponsor, Toyota Reveals Camry XSE for NASCAR Cup Series

By SEMA News Editors

CARS Tour Announces zMAX as New Title Sponsor

zMAX CARS Tour LogoThe CARS Tour Late Model Series has signed zMAX Micro-lubricant, based in Harrisburg, North Carolina, as its new entitlement sponsor for the 2024 season and beyond.

The ownership group, which consists of Dale Earnhardt Jr., Jeff Burton, Kevin Harvick and Justin Marks, also released the 2024 series schedule and confirmed the renewal of FloRacing as its official streaming partner for all 19 events.

For more information, including the full 2024 schedule, visit

Toyota Unveils Camry XSE for NASCAR Cup Series

Toyota has revealed its new NASCAR Cup Series Camry XSE race car that will debut during the 2024 season. The Camry XSE follows the Toyota Camry TRD Next Gen, which won 18 races and 25 poles during the last two seasons.

The Toyota Camry XSE NASCAR Cup Series car

The new body styling was crafted to replicate the 2025 Toyota Camry.

Designed as a collaboration between Toyota, Toyota Racing Development and Calty Design, the body styling characteristics were crafted to replicate the 2025 Toyota Camry XSE as closely as possible, the manufacturer said.

Eight Toyota Camry XSEs will compete on track during the 2024 season.

For more information, visit the Toyota Racing website.

American Late Model Series Merges With Iron-Man Late Model Series

Valvoline American Late Model Iron Man SeriesThe American Late Model Series has merged with the Iron-Man Late Model Series and will rebrand as the Valvoline American Late Model Iron-Man Series.

The series will compete under DIRTcar Late Model technical and tire rules, series officials said, and feature races in Ohio, Michigan, Indiana, Kentucky, Tennessee, Georgia and Alabama. A 2024 schedule is currently under development.

Chris Tilley will manage day-to-day operations of the series.

For more information, visit

For additional racing news, visit the Performance Racing Industry (PRI) website