People Places & Racing News

Ultimate Vegas Hospitality Viewing Experience Celebrates Inaugural F1 Street Race


By SEMA News Editors

Pit+Paddock has announced its latest endeavor comes to Las Vegas,Pit Paddock the Entertainment Capital of the World, where it will host an unforgettable motorsports viewing experience in a freshly revamped viewing suite. Its guests will enjoy luxurious accommodations, dining and entertainment amidst the full-fledged racing action. The effort flexes the agency's ability to cement strategic partnerships, showcase its accrued industry access and create meaningful opportunities for patrons and guests to network during its multi-day activation. 

"The Las Vegas race experience helps reinforce Pit+Paddock's focus on delivering unique experiences that marry entertainment and motorsport at the highest level," said Daryl Sampson, vice president of business development and marketing at Pit+Paddock. "Being at the right place at the right time is important for any marketing agency, and I believe Pit+Paddock has excelled at recognizing these opportunities. We've found ways to make a big imprint on the industry within a very short time." 

Three years and nearly 100 activations, millions of impressions and one primary goal--redefining how a marketing agency approaches projects--have shaped Pit+Paddock's taste-making reputation. The agency has used its collective experience in print and digital publications, sales and creative production to create a valuable intersection between innovative storytelling, industry collaborations and memorable experiences.

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