Visit the New Product Showcase Now in North Hall to Get a Glimpse Into the Future of the Aftermarket

By SEMA News Editors

Attendees of the 2023 SEMA Show, now through November 3 in Las Vegas, are gathering at the world's largest display of new automotive aftermarket products--the SEMA Show New Product Showcase. The collection is now in the North Hall of the Las Vegas Convention Center and is accessible exclusively to SEMA Showgoers, buyers and media.


Showgoers can use their mobile phones to scan QR codes of their favorite products for specs, manufacturer information and booth location to find a company representative to answer your questions right on the Show floor. After the Show, you can still preview and "favorite" products in the SEMA Show app (navigate to the "New Product" tab from the home page), for an all-year-round product resource. Visit the New Product Showcase and browse innovation across 18 categories covering:

  • Advanced driver assistance systems (ADAS) products.
  • Collision repair and refinish products.
  • Electric vehicle (EV) products.
  • Engineered new products.
  • Exterior accessory products.
  • Featured products.
  • Interior accessory products.
  • Merchandising display.
  • Mobile electronics products.
  • Off-road/4-wheel-drive products.
  • Packaging design.
  • Performance-racing products.
  • Performance-street products.
  • Powersports products.
  • Street rod/custom car products.
  • Tire and related products.
  • Tools and equipment products.
  • Van/pickup/sport-utility products.
  • Wheel and related products.

"Having access to thousands of products in one location makes trend-spotting easy for buyers and media. Plus, our mobile app allows attendees to 'favorite' products so they can maximize their time at the Show and use the app as a year-round resource. It is like putting the future in your pocket," said Andy Tompkins, SEMA Show trade show director.

New products were eligible for the New Product Awards, which were celebrated during the SEMA Show Kickoff Breakfast on Tuesday, October 31. See the complete details, including a list of 2023 SEMA Show New Product Awards winners, here.